--- title: "Hill's: search popularity and Share of Search worldwide" description: "Hill's is a pet food brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/hills" publisher: "Brandwave" --- # Hill's: search popularity and Share of Search worldwide Hill's is a pet food brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Hill's - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among pet food brands**: 33.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Pet food brands | 2 | 33.7% | 450K | | Dog food brands | 2 | 33.8% | 450K | | Cat food brands | 2 | 34.7% | 450K | - [Pet food brands](/demand/global-en/categories/pet-food-brands) - [Dog food brands](/demand/global-en/categories/dog-food-brands) - [Cat food brands](/demand/global-en/categories/cat-food-brands) ## How has branded search demand for Hill's changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Hill's worldwide fell from 550K to 450K. - Across the 11 months ending August 2026, Hill's’ estimated Share of Search among pet food brands worldwide decreased from 37.1% to 33.7%. - Across the 11 months ending August 2026, Hill's’ estimated Share of Search among pet food brands worldwide peaked at 38% in January 2026 and was lowest at 30.3% in March 2026. - Across the 11 months ending August 2026, Hill's’ estimated Share of Search among dog food brands worldwide decreased from 37.3% to 33.8%. - Across the 11 months ending August 2026, Hill's’ estimated Share of Search among dog food brands worldwide peaked at 38.2% in November 2025 and was lowest at 30.4% in March 2026. - Across the 11 months ending August 2026, Hill's’ estimated Share of Search among cat food brands worldwide decreased from 39.3% to 34.7%. - Across the 11 months ending August 2026, Hill's’ estimated Share of Search among cat food brands worldwide peaked at 39.4% in January 2026 and was lowest at 31.1% in March 2026. ## How did search popularity change for pet food brands worldwide in August 2026? - In August 2026, Royal Canin gained estimated Share of Search among pet food brands worldwide, from 45.3% to 50.4%. - In August 2026, Hill's lost estimated Share of Search among pet food brands worldwide, from 37.1% to 33.7%. - In August 2026, Purina lost estimated Share of Search among pet food brands worldwide, from 13.6% to 12.3%. - Estimated monthly branded searches for Eukanuba worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026. - Estimated monthly branded searches for ZIWI Peak worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026. ## How did search popularity change for dog food brands worldwide in August 2026? - In August 2026, Royal Canin gained estimated Share of Search among dog food brands worldwide, from 45.6% to 50.6%. - In August 2026, Hill's lost estimated Share of Search among dog food brands worldwide, from 37.3% to 33.8%. - In August 2026, Purina lost estimated Share of Search among dog food brands worldwide, from 13.7% to 12.4%. - Estimated monthly branded searches for Black Hawk worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026. - Estimated monthly branded searches for Eukanuba worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026. ## How did search popularity change for cat food brands worldwide in August 2026? - In August 2026, Royal Canin gained estimated Share of Search among cat food brands worldwide, from 46.8% to 51.9%. - In August 2026, Hill's lost estimated Share of Search among cat food brands worldwide, from 38.3% to 34.7%. - In August 2026, Whiskas lost estimated Share of Search among cat food brands worldwide, from 14% to 12.7%. - Estimated monthly branded searches for ZIWI Peak worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Pet food brands | 550K | 37.1% | 2 | | Nov 2025 | Pet food brands | 550K | 37.9% | 2 | | Dec 2025 | Pet food brands | 450K | 37% | 2 | | Jan 2026 | Pet food brands | 550K | 38% | 2 | | Feb 2026 | Pet food brands | 450K | 37.1% | 2 | | Mar 2026 | Pet food brands | 450K | 30.3% | 2 | | Apr 2026 | Pet food brands | 450K | 37% | 2 | | May 2026 | Pet food brands | 450K | 37% | 2 | | Jun 2026 | Pet food brands | 450K | 37.1% | 2 | | Jul 2026 | Pet food brands | 450K | 37.1% | 2 | | Aug 2026 | Pet food brands | 450K | 33.7% | 2 | | Sep 2026 | Pet food brands | — | — | — | | Oct 2025 | Dog food brands | 550K | 37.3% | 2 | | Nov 2025 | Dog food brands | 550K | 38.2% | 2 | | Dec 2025 | Dog food brands | 450K | 37.3% | 2 | | Jan 2026 | Dog food brands | 550K | 38.2% | 2 | | Feb 2026 | Dog food brands | 450K | 37.3% | 2 | | Mar 2026 | Dog food brands | 450K | 30.4% | 2 | | Apr 2026 | Dog food brands | 450K | 37.3% | 2 | | May 2026 | Dog food brands | 450K | 37.3% | 2 | | Jun 2026 | Dog food brands | 450K | 37.3% | 2 | | Jul 2026 | Dog food brands | 450K | 37.3% | 2 | | Aug 2026 | Dog food brands | 450K | 33.8% | 2 | | Sep 2026 | Dog food brands | — | — | — | | Oct 2025 | Cat food brands | 550K | 39.3% | 2 | | Nov 2025 | Cat food brands | 550K | 39.2% | 2 | | Dec 2025 | Cat food brands | 450K | 38.2% | 2 | | Jan 2026 | Cat food brands | 550K | 39.4% | 2 | | Feb 2026 | Cat food brands | 450K | 38.3% | 2 | | Mar 2026 | Cat food brands | 450K | 31.1% | 2 | | Apr 2026 | Cat food brands | 450K | 38.2% | 2 | | May 2026 | Cat food brands | 450K | 38.2% | 2 | | Jun 2026 | Cat food brands | 450K | 38.3% | 2 | | Jul 2026 | Cat food brands | 450K | 38.3% | 2 | | Aug 2026 | Cat food brands | 450K | 34.7% | 2 | | Sep 2026 | Cat food brands | — | — | — | ## How is Hill's measured? Brandwave collects information about searches that people make online using Hill's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “hill's” ## Which pet food brands compete with Hill's? - [Royal Canin](/demand/global-en/brands/royal-canin): Head-to-head: /demand/global-en/compare/hills-vs-royal-canin - [Purina](/demand/global-en/brands/purina): Head-to-head: /demand/global-en/compare/hills-vs-purina - [Eukanuba](/demand/global-en/brands/eukanuba): Head-to-head: /demand/global-en/compare/eukanuba-vs-hills - [ZIWI Peak](/demand/global-en/brands/ziwi-peak): Head-to-head: /demand/global-en/compare/hills-vs-ziwi-peak ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Hill's: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/hills This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/hills. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.