---
title: "Hilleberg: search popularity worldwide"
description: "A Swedish maker of tents. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/hilleberg"
publisher: "Brandwave"
---

# Hilleberg: search popularity worldwide

A Swedish maker of tents. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Hilleberg
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among camping tent brands**: 0.29%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Camping tent brands | 7 | 0.29% | 14.8K |

- [Camping tent brands](/demand/global-en/categories/camping-tent-brands)

## How has branded search demand for Hilleberg changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Hilleberg worldwide rose from 12.1K to 14.8K.
- Across the 12 months ending September 2026, Hilleberg’s share of searches among camping tent brands worldwide held steady, from 0.15% to 0.29%.

## How did search popularity change for camping tent brands worldwide in September 2026?

- In September 2026, The North Face gained share of searches among camping tent brands worldwide, from 71.4% to 79.3%.
- In September 2026, Kathmandu lost share of searches among camping tent brands worldwide, from 16.1% to 10.7%.
- In September 2026, Coleman lost share of searches among camping tent brands worldwide, from 6% to 4.7%.
- In September 2026, Macpac lost share of searches among camping tent brands worldwide, from 3.2% to 2.6%.
- Estimated monthly branded searches for Hilleberg worldwide rose 22.3% over 12 measured months, from 12.1K to 14.8K in September 2026.
- Estimated monthly branded searches for Nemo worldwide rose 22.2% over 12 measured months, from 9.9K to 12.1K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Camping tent brands | 12.1K | 0.15% | 7 |
| Nov 2025 | Camping tent brands | 14.8K | 0.12% | 7 |
| Dec 2025 | Camping tent brands | 12.1K | 0.11% | 7 |
| Jan 2026 | Camping tent brands | 14.8K | 0.17% | 7 |
| Feb 2026 | Camping tent brands | 12.1K | 0.2% | 7 |
| Mar 2026 | Camping tent brands | 14.8K | 0.29% | 7 |
| Apr 2026 | Camping tent brands | 14.8K | 0.35% | 7 |
| May 2026 | Camping tent brands | 14.8K | 0.31% | 7 |
| Jun 2026 | Camping tent brands | 14.8K | 0.34% | 7 |
| Jul 2026 | Camping tent brands | 18.1K | 0.38% | 7 |
| Aug 2026 | Camping tent brands | 18.1K | 0.35% | 7 |
| Sep 2026 | Camping tent brands | 14.8K | 0.29% | 7 |

## How are Hilleberg’s branded searches counted?

Brandwave collects information about searches that people make online using Hilleberg’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “hilleberg”

## Which camping tent brands compete with Hilleberg?

- [The North Face](/demand/global-en/brands/the-north-face)
- [Kathmandu](/demand/global-en/brands/kathmandu)
- [Coleman](/demand/global-en/brands/coleman)
- [Macpac](/demand/global-en/brands/macpac): Head-to-head: /demand/global-en/compare/hilleberg-vs-macpac
- [REI Co-op](/demand/global-en/brands/rei-coop): Head-to-head: /demand/global-en/compare/hilleberg-vs-rei-coop
- [Big Agnes](/demand/global-en/brands/big-agnes): Head-to-head: /demand/global-en/compare/big-agnes-vs-hilleberg
- [Nemo](/demand/global-en/brands/nemo): Head-to-head: /demand/global-en/compare/hilleberg-vs-nemo
- [MSR](/demand/global-en/brands/msr): Head-to-head: /demand/global-en/compare/hilleberg-vs-msr

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Hilleberg: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/hilleberg

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/hilleberg. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.