---
title: "Hikari: search popularity worldwide"
description: "Hikari makes aquarium fish food. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/hikari"
publisher: "Brandwave"
---

# Hikari: search popularity worldwide

Hikari makes aquarium fish food. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Hikari
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among fish food**: 83.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Fish food | 1 | 83.6% | 201K |

- [Fish food](/demand/global-en/categories/fish-food)

## How has branded search demand for Hikari changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Hikari worldwide rose from 165K to 201K.
- Across the 11 months ending August 2026, Hikari’s estimated Share of Search among fish food worldwide increased from 64.8% to 83.6%.
- Across the 11 months ending August 2026, Hikari’s estimated Share of Search among fish food worldwide peaked at 86.2% in June 2026 and was lowest at 64.8% in October 2025.

## How did search popularity change for fish food worldwide in August 2026?

- In August 2026, Omega One gained estimated Share of Search among fish food worldwide, from 1.2% to 2.8%.
- In August 2026, Wardley gained estimated Share of Search among fish food worldwide, from 2.3% to 3.4%.
- In August 2026, Hikari lost estimated Share of Search among fish food worldwide, from 85.9% to 83.6%.
- Estimated monthly branded searches for API worldwide rose 23.1% over 11 measured months, from 390 to 480 in August 2026.
- Estimated monthly branded searches for Tetra worldwide fell 34.5% over 11 measured months, from 2.9K to 1.9K in August 2026.
- Estimated monthly branded searches for Fluval worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fish food | 165K | 64.8% | 1 |
| Nov 2025 | Fish food | 201K | 79% | 1 |
| Dec 2025 | Fish food | 201K | 82.4% | 1 |
| Jan 2026 | Fish food | 246K | 81.6% | 1 |
| Feb 2026 | Fish food | 246K | 83% | 1 |
| Mar 2026 | Fish food | 246K | 82.4% | 1 |
| Apr 2026 | Fish food | 246K | 83.2% | 1 |
| May 2026 | Fish food | 246K | 67.5% | 1 |
| Jun 2026 | Fish food | 201K | 86.2% | 1 |
| Jul 2026 | Fish food | 201K | 85.9% | 1 |
| Aug 2026 | Fish food | 201K | 83.6% | 1 |
| Sep 2026 | Fish food | — | — | — |

## How is Hikari measured?

Brandwave collects information about searches that people make online using Hikari’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “hikari”

## Which fish food compete with Hikari?

- [Fluval](/demand/global-en/brands/fluval): Head-to-head: /demand/global-en/compare/fluval-vs-hikari
- [Wardley](/demand/global-en/brands/wardley): Head-to-head: /demand/global-en/compare/hikari-vs-wardley
- [Omega One](/demand/global-en/brands/omega-one): Head-to-head: /demand/global-en/compare/hikari-vs-omega-one
- [Tetra](/demand/global-en/brands/tetra): Head-to-head: /demand/global-en/compare/hikari-vs-tetra
- [API](/demand/global-en/brands/api-aquarium): Head-to-head: /demand/global-en/compare/api-aquarium-vs-hikari

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Hikari: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/hikari

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/hikari. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.