--- title: "How popular is Hi-Chew? Searches and AI answers worldwide" description: "Hi-Chew is a fruit chew candy made by Morinaga. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/hi-chew" publisher: "Brandwave" --- # How popular is Hi-Chew? Searches and AI answers worldwide Hi-Chew is a fruit chew candy made by Morinaga. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Hi-Chew - **Owned by**: Morinaga - **Market**: Global - **Measured month**: Oct 2026 - **Share of Search among candy brands**: 4% ## Where does Hi-Chew compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Candy brands | 7 | 4% | 110K | - [Candy brands](/demand/global-en/categories/candy-brands) ## Top candy brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hi-Chew was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hi-Chew is the 11th most recommended of the 15. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sour Patch Kids | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Haribo | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Skittles | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Nerds | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Jolly Rancher | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Warheads | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Starburst | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Trolli | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Mike and Ike | 9th | 1 of 3 | 1 of 2 | 2 of 5 | | Airheads | 10th | 1 of 3 | 1 of 2 | 2 of 5 | | Hi-Chew | 11th | 1 of 3 | 0 of 2 | 1 of 5 | | Twizzlers | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Swedish Fish | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Jelly Belly | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Maynards Bassetts | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about candy brands - Asked ChatGPT "What are the best candy brands?": 1. Haribo, 2. Sour Patch Kids, 3. Skittles, 4. Nerds, 5. Jolly Rancher, 6. Trolli, 7. Warheads, 8. Starburst, 9. Hi-Chew, 10. Airheads, 11. Mike and Ike - Asked ChatGPT "Which sour candy should I buy?": 1. Sour Patch Kids, 2. Warheads - Asked ChatGPT "What's the most popular candy right now?": 1. Sour Patch Kids - Searched Google, AI Overview "candy brands": 1. Haribo, 2. Sour Patch Kids, 3. Skittles, 4. Jolly Rancher, 5. Starburst, 6. Mike and Ike, 7. Airheads - Searched Google, AI Overview "best candy": 1. Nerds, 2. Haribo, 3. Sour Patch Kids, 4. Skittles Not named in any answer: Twizzlers, Swedish Fish, Jelly Belly and Maynards Bassetts. Brands are listed in the order each answer named them. The answers were collected in the United States on October 26, 2026. ## How has branded search demand for Hi-Chew changed worldwide over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Hi-Chew worldwide rose from 90.5K to 110K. - Across the 12 months ending October 2026, Hi-Chew’s share of searches among candy brands worldwide held steady, from 3.8% to 4%. ## How did search popularity change for candy brands worldwide in October 2026? - In October 2026, Nerds overtook Jolly Rancher to rank 4th among candy brands worldwide, with 9.5% of the searches. - In October 2026, Sour Patch Kids gained share of searches among candy brands worldwide, from 11.4% to 13.4%. - In October 2026, Jelly Belly lost share of searches among candy brands worldwide, from 4.2% to 3.3%. - In October 2026, Haribo lost share of searches among candy brands worldwide, from 20.8% to 20%. - In October 2026, Skittles lost share of searches among candy brands worldwide, from 20.8% to 20%. - Hi-Chew’s share of searches among candy brands worldwide has lost ground for 3 months in a row, from 4.6% to 4% in October 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Candy brands | 90.5K | 3.8% | 7 | | Dec 2025 | Candy brands | 90.5K | 3.9% | 8 | | Jan 2026 | Candy brands | 90.5K | 4.1% | 7 | | Feb 2026 | Candy brands | 90.5K | 4% | 7 | | Mar 2026 | Candy brands | 90.5K | 3.9% | 8 | | Apr 2026 | Candy brands | 90.5K | 4% | 8 | | May 2026 | Candy brands | 90.5K | 3.9% | 8 | | Jun 2026 | Candy brands | 90.5K | 4.7% | 7 | | Jul 2026 | Candy brands | 90.5K | 4.6% | 7 | | Aug 2026 | Candy brands | 90.5K | 4.4% | 7 | | Sep 2026 | Candy brands | 90.5K | 4.2% | 7 | | Oct 2026 | Candy brands | 110K | 4% | 7 | ## How are Hi-Chew’s branded searches counted? Brandwave collects information about searches that people make online using Hi-Chew’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “hi chew” ## Which candy brands compete with Hi-Chew? - [Haribo](/demand/global-en/brands/haribo) - [Skittles](/demand/global-en/brands/skittles) - [Sour Patch Kids](/demand/global-en/brands/sour-patch-kids) - [Nerds](/demand/global-en/brands/nerds): Head-to-head: /demand/global-en/compare/hi-chew-vs-nerds - [Jolly Rancher](/demand/global-en/brands/jolly-rancher): Head-to-head: /demand/global-en/compare/hi-chew-vs-jolly-rancher - [Twizzlers](/demand/global-en/brands/twizzlers): Head-to-head: /demand/global-en/compare/hi-chew-vs-twizzlers - [Swedish Fish](/demand/global-en/brands/swedish-fish): Head-to-head: /demand/global-en/compare/hi-chew-vs-swedish-fish - [Jelly Belly](/demand/global-en/brands/jelly-belly): Head-to-head: /demand/global-en/compare/hi-chew-vs-jelly-belly - [Mike and Ike](/demand/global-en/brands/mike-and-ike) - [Trolli](/demand/global-en/brands/trolli) - [Warheads](/demand/global-en/brands/warheads) - [Starburst](/demand/global-en/brands/starburst-candy) - [Airheads](/demand/global-en/brands/airheads) - [Maynards Bassetts](/demand/global-en/brands/maynards-bassetts) ## Who owns Hi-Chew? Hi-Chew is owned by Morinaga. Brandwave does not track any other brands owned by Morinaga. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Hi-Chew? Hi-Chew is owned by Morinaga. Brandwave does not track any other brands owned by Morinaga. ## Cite this page Brandwave. "How popular is Hi-Chew? Searches and AI answers worldwide". https://gobrandwave.com/demand/global-en/brands/hi-chew This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/hi-chew. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.