---
title: "Hexagon: search popularity and Share of Search worldwide"
description: "Hexagon is metrology software. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/hexagon"
publisher: "Brandwave"
---

# Hexagon: search popularity and Share of Search worldwide

Hexagon is metrology software. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Hexagon
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among digital twin platforms**: 27.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Digital twin platforms | 2 | 27.8% | 550K |
| Metrology software | 2 | 29% | 550K |

- [Digital twin platforms](/demand/global-en/categories/digital-twin-platforms)
- [Metrology software](/demand/global-en/categories/metrology-software)

## How has branded search demand for Hexagon changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Hexagon worldwide fell from 823K to 550K.
- Across the 11 months ending August 2026, Hexagon’s estimated Share of Search among digital twin platforms worldwide decreased from 31.9% to 27.8%.
- Across the 11 months ending August 2026, Hexagon’s estimated Share of Search among digital twin platforms worldwide peaked at 36.4% in November 2025 and was lowest at 23.7% in July 2026.
- Across the 11 months ending August 2026, Hexagon’s estimated Share of Search among metrology software worldwide decreased from 44.1% to 29%.
- Across the 11 months ending August 2026, Hexagon’s estimated Share of Search among metrology software worldwide peaked at 47.2% in November 2025 and was lowest at 25.7% in July 2026.
- Across the 11 months ending August 2026, Hexagon fell from 1st to 2nd among metrology software worldwide.

## How did search popularity change for digital twin platforms worldwide in August 2026?

- In August 2026, Hexagon gained estimated Share of Search among digital twin platforms worldwide, from 23.7% to 27.8%.
- In August 2026, Bentley lost estimated Share of Search among digital twin platforms worldwide, from 64.4% to 61.6%.
- In August 2026, Dassault Systemes lost estimated Share of Search among digital twin platforms worldwide, from 7.1% to 5.6%.
- AVEVA’s estimated Share of Search among digital twin platforms worldwide has gained ground for 3 months in a row, from 1.6% to 2.5% in August 2026.
- Estimated monthly branded searches for Autodesk Maya worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.

## How did search popularity change for metrology software worldwide in August 2026?

- In August 2026, Hexagon gained estimated Share of Search among metrology software worldwide, from 25.7% to 29%.
- In August 2026, Zeiss gained estimated Share of Search among metrology software worldwide, from 11.5% to 13%.
- In August 2026, Faro lost estimated Share of Search among metrology software worldwide, from 57.1% to 52.7%.
- Estimated monthly branded searches for Mitutoyo worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.
- Estimated monthly branded searches for Renishaw worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Digital twin platforms | 823K | 31.9% | 2 |
| Nov 2025 | Digital twin platforms | 823K | 36.4% | 2 |
| Dec 2025 | Digital twin platforms | 673K | 32.2% | 2 |
| Jan 2026 | Digital twin platforms | 673K | 31.9% | 2 |
| Feb 2026 | Digital twin platforms | 823K | 35.3% | 2 |
| Mar 2026 | Digital twin platforms | 823K | 36% | 2 |
| Apr 2026 | Digital twin platforms | 823K | 32.5% | 2 |
| May 2026 | Digital twin platforms | 823K | 32.6% | 2 |
| Jun 2026 | Digital twin platforms | 673K | 31.8% | 2 |
| Jul 2026 | Digital twin platforms | 450K | 23.7% | 2 |
| Aug 2026 | Digital twin platforms | 550K | 27.8% | 2 |
| Sep 2026 | Digital twin platforms | — | — | — |
| Oct 2025 | Metrology software | 823K | 44.1% | 1 |
| Nov 2025 | Metrology software | 823K | 47.2% | 1 |
| Dec 2025 | Metrology software | 673K | 42.9% | 1 |
| Jan 2026 | Metrology software | 673K | 38% | 2 |
| Feb 2026 | Metrology software | 823K | 44.5% | 1 |
| Mar 2026 | Metrology software | 823K | 40.8% | 2 |
| Apr 2026 | Metrology software | 823K | 41.2% | 2 |
| May 2026 | Metrology software | 823K | 41.3% | 2 |
| Jun 2026 | Metrology software | 673K | 37.3% | 2 |
| Jul 2026 | Metrology software | 450K | 25.7% | 2 |
| Aug 2026 | Metrology software | 550K | 29% | 2 |
| Sep 2026 | Metrology software | — | — | — |

## How is Hexagon measured?

Brandwave collects information about searches that people make online using Hexagon’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “hexagon”

## Which digital twin platforms compete with Hexagon?

- [Bentley](/demand/global-en/brands/bentley): Head-to-head: /demand/global-en/compare/bentley-vs-hexagon
- [Dassault Systemes](/demand/global-en/brands/dassault-systemes): Head-to-head: /demand/global-en/compare/dassault-systemes-vs-hexagon
- [Autodesk Maya](/demand/global-en/brands/autodesk-maya): Head-to-head: /demand/global-en/compare/autodesk-maya-vs-hexagon
- [AVEVA](/demand/global-en/brands/aveva): Head-to-head: /demand/global-en/compare/aveva-vs-hexagon

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Hexagon: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/hexagon

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/hexagon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
