--- title: "Hex: search popularity and Share of Search worldwide" description: "Hex is a data notebook platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/hex" publisher: "Brandwave" --- # Hex: search popularity and Share of Search worldwide Hex is a data notebook platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Hex - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among notebook platforms**: 1.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Notebook platforms | 4 | 1.6% | 2.4K | | AI data analysis tools | 3 | 2% | 2.4K | | AI SQL tools | 1 | 33.8% | 2.4K | - [Notebook platforms](/demand/global-en/categories/notebook-platforms) - [AI data analysis tools](/demand/global-en/categories/ai-data-analysis-tools) - [AI SQL tools](/demand/global-en/categories/ai-sql-tools) ## How has branded search demand for Hex changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Hex worldwide rose from 1.6K to 2.4K. - Across the 11 months ending August 2026, Hex’s estimated Share of Search among notebook platforms worldwide increased from 0.67% to 1.6%. - Across the 11 months ending August 2026, Hex’s estimated Share of Search among notebook platforms worldwide peaked at 1.6% in August 2026 and was lowest at 0.54% in November 2025. - Across the 11 months ending August 2026, Hex’s estimated Share of Search among AI data analysis tools worldwide increased from 1.1% to 2%. - Across the 11 months ending August 2026, Hex’s estimated Share of Search among AI data analysis tools worldwide peaked at 2% in August 2026 and was lowest at 0.74% in April 2026. - Across the 11 months ending August 2026, Hex rose from 4th to 3rd among AI data analysis tools worldwide. - Across the 11 months ending August 2026, Hex’s estimated Share of Search among AI SQL tools worldwide increased from 13.6% to 33.8%. - Across the 11 months ending August 2026, Hex’s estimated Share of Search among AI SQL tools worldwide peaked at 33.8% in August 2026 and was lowest at 10.9% in December 2025. - Across the 11 months ending August 2026, Hex rose from 4th to 1st among AI SQL tools worldwide. ## How did search popularity change for notebook platforms worldwide in August 2026? - In August 2026, Observable gained estimated Share of Search among notebook platforms worldwide, from 28.4% to 32.5%. - In August 2026, Jupyter lost estimated Share of Search among notebook platforms worldwide, from 63.5% to 59.4%. - Estimated monthly branded searches for Hex worldwide rose 50% over 11 measured months, from 1.6K to 2.4K in August 2026. - Estimated monthly branded searches for Deepnote worldwide fell 55.4% over 11 measured months, from 22.2K to 9.9K in August 2026. ## How did search popularity change for AI data analysis tools worldwide in August 2026? - In August 2026, Hex overtook Mode Analytics to rank 3rd among AI data analysis tools worldwide, at 2%. - Julius’ estimated Share of Search among AI data analysis tools worldwide has lost ground for 3 months in a row, from 95% to 93.5% in August 2026. - Estimated monthly branded searches for Akkio worldwide fell 55.6% over 11 measured months, from 5.4K to 2.4K in August 2026. - Estimated monthly branded searches for Obviously AI worldwide fell 37.5% over 11 measured months, from 1.6K to 1K in August 2026. - Estimated monthly branded searches for Mode Analytics worldwide fell 34.5% over 11 measured months, from 2.9K to 1.9K in August 2026. ## How did search popularity change for AI SQL tools worldwide in August 2026? - In August 2026, Hex overtook Vanna to take the highest estimated Share of Search among AI SQL tools worldwide, at 33.8%. - In August 2026, Vanna lost estimated Share of Search among AI SQL tools worldwide, from 34.7% to 26.8%. - In August 2026, AI2sql lost estimated Share of Search among AI SQL tools worldwide, from 8.5% to 6.8%. - In August 2026, Text2SQL lost estimated Share of Search among AI SQL tools worldwide, from 23.2% to 22.5%. - Estimated monthly branded searches for Outerbase worldwide fell 44.6% over 11 measured months, from 1.3K to 720 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Notebook platforms | 1.6K | 0.67% | 4 | | Nov 2025 | Notebook platforms | 1.3K | 0.54% | 4 | | Dec 2025 | Notebook platforms | 1K | 0.6% | 4 | | Jan 2026 | Notebook platforms | 1.6K | 0.71% | 4 | | Feb 2026 | Notebook platforms | 1.3K | 0.66% | 4 | | Mar 2026 | Notebook platforms | 1.6K | 0.8% | 4 | | Apr 2026 | Notebook platforms | 1.3K | 0.65% | 4 | | May 2026 | Notebook platforms | 1.6K | 0.92% | 4 | | Jun 2026 | Notebook platforms | 1.3K | 0.85% | 4 | | Jul 2026 | Notebook platforms | 1.6K | 1.1% | 4 | | Aug 2026 | Notebook platforms | 2.4K | 1.6% | 4 | | Sep 2026 | Notebook platforms | — | — | — | | Oct 2025 | AI data analysis tools | 1.6K | 1.1% | 4 | | Nov 2025 | AI data analysis tools | 1.3K | 0.9% | 5 | | Dec 2025 | AI data analysis tools | 1K | 1% | 5 | | Jan 2026 | AI data analysis tools | 1.6K | 1.3% | 4 | | Feb 2026 | AI data analysis tools | 1.3K | 0.9% | 4 | | Mar 2026 | AI data analysis tools | 1.6K | 1.1% | 4 | | Apr 2026 | AI data analysis tools | 1.3K | 0.74% | 5 | | May 2026 | AI data analysis tools | 1.6K | 0.92% | 4 | | Jun 2026 | AI data analysis tools | 1.3K | 0.91% | 4 | | Jul 2026 | AI data analysis tools | 1.6K | 1.4% | 4 | | Aug 2026 | AI data analysis tools | 2.4K | 2% | 3 | | Sep 2026 | AI data analysis tools | — | — | — | | Oct 2025 | AI SQL tools | 1.6K | 13.6% | 4 | | Nov 2025 | AI SQL tools | 1.3K | 12.1% | 4 | | Dec 2025 | AI SQL tools | 1K | 10.9% | 4 | | Jan 2026 | AI SQL tools | 1.6K | 13.6% | 4 | | Feb 2026 | AI SQL tools | 1.3K | 12.6% | 4 | | Mar 2026 | AI SQL tools | 1.6K | 15% | 3 | | Apr 2026 | AI SQL tools | 1.3K | 14.8% | 3 | | May 2026 | AI SQL tools | 1.6K | 18.1% | 3 | | Jun 2026 | AI SQL tools | 1.3K | 17.2% | 3 | | Jul 2026 | AI SQL tools | 1.6K | 23.2% | 2 | | Aug 2026 | AI SQL tools | 2.4K | 33.8% | 1 | | Sep 2026 | AI SQL tools | — | — | — | ## How is Hex measured? Brandwave collects information about searches that people make online using Hex’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “hex data” ## Which notebook platforms compete with Hex? - [Jupyter](/demand/global-en/brands/jupyter): Head-to-head: /demand/global-en/compare/hex-vs-jupyter - [Observable](/demand/global-en/brands/observable): Head-to-head: /demand/global-en/compare/hex-vs-observable - [Deepnote](/demand/global-en/brands/deepnote): Head-to-head: /demand/global-en/compare/deepnote-vs-hex ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Hex: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/hex This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/hex. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.