---
title: "Hetzner: search popularity and Share of Search worldwide"
description: "Hetzner is a cloud hosting provider. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/hetzner"
publisher: "Brandwave"
---

# Hetzner: search popularity and Share of Search worldwide

Hetzner is a cloud hosting provider. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Hetzner
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among VPS hosting providers**: 34.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| VPS hosting providers | 2 | 34.5% | 450K |

- [VPS hosting providers](/demand/global-en/categories/vps-hosting-providers)

## How has branded search demand for Hetzner changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Hetzner worldwide rose from 301K to 450K.
- Across the 11 months ending August 2026, Hetzner’s estimated Share of Search among VPS hosting providers worldwide increased from 27.6% to 34.5%.
- Across the 11 months ending August 2026, Hetzner’s estimated Share of Search among VPS hosting providers worldwide peaked at 41.4% in April 2026 and was lowest at 27.6% in October 2025.

## How did search popularity change for VPS hosting providers worldwide in August 2026?

- In August 2026, OVHcloud gained estimated Share of Search among VPS hosting providers worldwide, from 13% to 15.4%.
- In August 2026, Hetzner lost estimated Share of Search among VPS hosting providers worldwide, from 35.5% to 34.5%.
- In August 2026, DigitalOcean lost estimated Share of Search among VPS hosting providers worldwide, from 36% to 35.1%.
- Estimated monthly branded searches for Vultr worldwide rose 22.7% over 11 measured months, from 110K to 135K in August 2026.
- Estimated monthly branded searches for Linode worldwide fell 33.1% over 11 measured months, from 90.5K to 60.5K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | VPS hosting providers | 301K | 27.6% | 2 |
| Nov 2025 | VPS hosting providers | 301K | 28% | 2 |
| Dec 2025 | VPS hosting providers | 301K | 28% | 2 |
| Jan 2026 | VPS hosting providers | 368K | 30.7% | 2 |
| Feb 2026 | VPS hosting providers | 450K | 37.2% | 2 |
| Mar 2026 | VPS hosting providers | 550K | 37.8% | 2 |
| Apr 2026 | VPS hosting providers | 550K | 41.4% | 1 |
| May 2026 | VPS hosting providers | 550K | 37.8% | 2 |
| Jun 2026 | VPS hosting providers | 550K | 39.4% | 1 |
| Jul 2026 | VPS hosting providers | 450K | 35.5% | 2 |
| Aug 2026 | VPS hosting providers | 450K | 34.5% | 2 |
| Sep 2026 | VPS hosting providers | — | — | — |

## How is Hetzner measured?

Brandwave collects information about searches that people make online using Hetzner’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “hetzner”

## Which VPS hosting providers compete with Hetzner?

- [DigitalOcean](/demand/global-en/brands/digitalocean): Head-to-head: /demand/global-en/compare/digitalocean-vs-hetzner
- [OVHcloud](/demand/global-en/brands/ovhcloud): Head-to-head: /demand/global-en/compare/hetzner-vs-ovhcloud
- [Vultr](/demand/global-en/brands/vultr): Head-to-head: /demand/global-en/compare/hetzner-vs-vultr
- [Linode](/demand/global-en/brands/linode): Head-to-head: /demand/global-en/compare/hetzner-vs-linode

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Hetzner: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/hetzner

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/hetzner. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.