--- title: "Hertz: search popularity and Share of Search worldwide" description: "Hertz rents cars in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/hertz" publisher: "Brandwave" --- # Hertz: search popularity and Share of Search worldwide Hertz rents cars in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Hertz - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among car rental brands**: 27% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Car rental brands | 1 | 27% | 2.7M | | Car rental companies | 1 | 28.8% | 2.7M | - [Car rental brands](/demand/global-en/categories/car-rental-brands) - [Car rental companies](/demand/global-en/categories/car-rental-companies) ## How has branded search demand for Hertz changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Hertz worldwide held steady at 2.7M. - Across the 11 months ending August 2026, Hertz’s estimated Share of Search among car rental brands worldwide decreased from 29.8% to 27%. - Across the 11 months ending August 2026, Hertz’s estimated Share of Search among car rental brands worldwide peaked at 33% in February 2026 and was lowest at 26% in July 2026. - Across the 11 months ending August 2026, Hertz’s estimated Share of Search among car rental companies worldwide decreased from 31.5% to 28.8%. - Across the 11 months ending August 2026, Hertz’s estimated Share of Search among car rental companies worldwide peaked at 34% in February 2026 and was lowest at 27.6% in July 2026. ## How did search popularity change for car rental brands worldwide in August 2026? - In August 2026, Europcar overtook Sixt to rank 3rd among car rental brands worldwide, at 18%. - In August 2026, Hertz gained estimated Share of Search among car rental brands worldwide, from 26% to 27%. - In August 2026, Avis gained estimated Share of Search among car rental brands worldwide, from 21.2% to 22.1%. - In August 2026, Enterprise Rent-A-Car gained estimated Share of Search among car rental brands worldwide, from 14.2% to 14.8%. - In August 2026, Sixt lost estimated Share of Search among car rental brands worldwide, from 21.2% to 18%. - Estimated monthly branded searches for Thrifty worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026. ## How did search popularity change for car rental companies worldwide in August 2026? - In August 2026, Hertz gained estimated Share of Search among car rental companies worldwide, from 27.6% to 28.8%. - In August 2026, Avis gained estimated Share of Search among car rental companies worldwide, from 22.5% to 23.5%. - In August 2026, Enterprise Rent-A-Car gained estimated Share of Search among car rental companies worldwide, from 15.1% to 15.7%. - In August 2026, Turo gained estimated Share of Search among car rental companies worldwide, from 12.3% to 12.8%. - In August 2026, Sixt lost estimated Share of Search among car rental companies worldwide, from 22.5% to 19.2%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Car rental brands | 2.7M | 29.8% | 1 | | Nov 2025 | Car rental brands | 2.7M | 32.2% | 1 | | Dec 2025 | Car rental brands | 2.7M | 31.2% | 1 | | Jan 2026 | Car rental brands | 2.7M | 30.5% | 1 | | Feb 2026 | Car rental brands | 2.7M | 33% | 1 | | Mar 2026 | Car rental brands | 3.4M | 31.5% | 1 | | Apr 2026 | Car rental brands | 2.7M | 28.7% | 1 | | May 2026 | Car rental brands | 2.7M | 28.7% | 1 | | Jun 2026 | Car rental brands | 2.7M | 27.8% | 1 | | Jul 2026 | Car rental brands | 2.7M | 26% | 1 | | Aug 2026 | Car rental brands | 2.7M | 27% | 1 | | Sep 2026 | Car rental brands | — | — | — | | Oct 2025 | Car rental companies | 2.7M | 31.5% | 1 | | Nov 2025 | Car rental companies | 2.7M | 33.8% | 1 | | Dec 2025 | Car rental companies | 2.7M | 32.6% | 1 | | Jan 2026 | Car rental companies | 2.7M | 32.3% | 1 | | Feb 2026 | Car rental companies | 2.7M | 34% | 1 | | Mar 2026 | Car rental companies | 3.4M | 32.3% | 1 | | Apr 2026 | Car rental companies | 2.7M | 29.6% | 1 | | May 2026 | Car rental companies | 2.7M | 29.6% | 1 | | Jun 2026 | Car rental companies | 2.7M | 29.6% | 1 | | Jul 2026 | Car rental companies | 2.7M | 27.6% | 1 | | Aug 2026 | Car rental companies | 2.7M | 28.8% | 1 | | Sep 2026 | Car rental companies | — | — | — | ## How is Hertz measured? Brandwave collects information about searches that people make online using Hertz’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “hertz” ## Which car rental brands compete with Hertz? - [Avis](/demand/global-en/brands/avis): Head-to-head: /demand/global-en/compare/avis-vs-hertz - [Europcar](/demand/global-en/brands/europcar): Head-to-head: /demand/global-en/compare/europcar-vs-hertz - [Sixt](/demand/global-en/brands/sixt): Head-to-head: /demand/global-en/compare/hertz-vs-sixt - [Enterprise Rent-A-Car](/demand/global-en/brands/enterprise-rent-a-car): Head-to-head: /demand/global-en/compare/enterprise-rent-a-car-vs-hertz - [Thrifty](/demand/global-en/brands/thrifty): Head-to-head: /demand/global-en/compare/hertz-vs-thrifty - [Budget](/demand/global-en/brands/budget) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Hertz: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/hertz This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/hertz. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.