--- title: "Herschel: search popularity and Share of Search worldwide" description: "Herschel makes backpacks sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/herschel" publisher: "Brandwave" --- # Herschel: search popularity and Share of Search worldwide Herschel makes backpacks sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Herschel - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among school bags**: 0.16% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | School bags | 6 | 0.16% | 40.5K | | Backpack brands | 4 | 1.4% | 40.5K | | Wallet brands | 4 | 4.9% | 40.5K | | Laptop sleeve brands | 3 | 10.4% | 40.5K | - [School bags](/demand/global-en/categories/school-bags) - [Backpack brands](/demand/global-en/categories/backpack-brands) - [Wallet brands](/demand/global-en/categories/wallet-brands) - [Laptop sleeve brands](/demand/global-en/categories/laptop-sleeve-brands) ## How has branded search demand for Herschel changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Herschel worldwide rose from 27.1K to 40.5K. - Across the 11 months ending August 2026, Herschel fell from 5th to 6th among school bags worldwide. - Across the 11 months ending August 2026, Herschel’s estimated Share of Search among backpack brands worldwide increased from 0.72% to 1.4%. - Across the 11 months ending August 2026, Herschel’s estimated Share of Search among backpack brands worldwide peaked at 1.6% in June 2026 and was lowest at 0.59% in January 2026. - Across the 11 months ending August 2026, Herschel’s estimated Share of Search among wallet brands worldwide increased from 3.8% to 4.9%. - Across the 11 months ending August 2026, Herschel’s estimated Share of Search among wallet brands worldwide peaked at 4.9% in August 2026 and was lowest at 3.1% in April 2026. - Across the 11 months ending August 2026, Herschel’s estimated Share of Search among laptop sleeve brands worldwide increased from 8.8% to 10.4%. - Across the 11 months ending August 2026, Herschel’s estimated Share of Search among laptop sleeve brands worldwide peaked at 10.4% in August 2026 and was lowest at 7.2% in April 2026. ## How did search popularity change for school bags worldwide in August 2026? - In August 2026, Nike lost estimated Share of Search among school bags worldwide, from 82.2% to 81.7%. - JanSport’s estimated Share of Search among school bags worldwide has gained ground for 3 months in a row, from 0.83% to 2.7% in August 2026. - In August 2026, Eastpak rose from 6th to 5th among school bags worldwide. - In August 2026, Herschel fell from 5th to 6th among school bags worldwide. - Estimated monthly branded searches for Smiggle worldwide rose 49.5% over 11 measured months, from 301K to 450K in August 2026. - Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026. ## How did search popularity change for backpack brands worldwide in August 2026? - In August 2026, JanSport gained estimated Share of Search among backpack brands worldwide, from 20.4% to 23.5%. - In August 2026, Bellroy gained estimated Share of Search among backpack brands worldwide, from 8.5% to 9.6%. - In August 2026, The North Face lost estimated Share of Search among backpack brands worldwide, from 68% to 64%. - In August 2026, Herschel rose from 5th to 4th among backpack brands worldwide. - In August 2026, Osprey fell from 4th to 5th among backpack brands worldwide. ## How did search popularity change for wallet brands worldwide in August 2026? - Herschel’s estimated Share of Search among wallet brands worldwide has gained ground for 3 months in a row, from 3.7% to 4.9% in August 2026. - Estimated monthly branded searches for Bellroy worldwide rose 24.6% over 11 measured months, from 220K to 274K in August 2026. - Estimated monthly branded searches for Ridge worldwide rose 22.4% over 11 measured months, from 246K to 301K in August 2026. ## How did search popularity change for laptop sleeve brands worldwide in August 2026? - In August 2026, Bellroy gained estimated Share of Search among laptop sleeve brands worldwide, from 68% to 70.4%. - In August 2026, Herschel gained estimated Share of Search among laptop sleeve brands worldwide, from 9.8% to 10.4%. - In August 2026, tomtoc lost estimated Share of Search among laptop sleeve brands worldwide, from 22% to 19%. - Estimated monthly branded searches for Inateck worldwide rose 80% over 11 measured months, from 50 to 90 in August 2026. - Estimated monthly branded searches for Case Logic worldwide rose 22.9% over 11 measured months, from 480 to 590 in August 2026. - Estimated monthly branded searches for MOSISO worldwide fell 84.6% over 11 measured months, from 260 to 40 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | School bags | 27.1K | 0.11% | 5 | | Nov 2025 | School bags | 33.1K | 0.09% | 5 | | Dec 2025 | School bags | 33.1K | 0.11% | 5 | | Jan 2026 | School bags | 27.1K | 0.09% | 5 | | Feb 2026 | School bags | 22.2K | 0.09% | 5 | | Mar 2026 | School bags | 27.1K | 0.09% | 5 | | Apr 2026 | School bags | 22.2K | 0.09% | 5 | | May 2026 | School bags | 27.1K | 0.11% | 5 | | Jun 2026 | School bags | 33.1K | 0.14% | 5 | | Jul 2026 | School bags | 33.1K | 0.13% | 5 | | Aug 2026 | School bags | 40.5K | 0.16% | 6 | | Sep 2026 | School bags | — | — | — | | Oct 2025 | Backpack brands | 27.1K | 0.72% | 4 | | Nov 2025 | Backpack brands | 33.1K | 0.6% | 4 | | Dec 2025 | Backpack brands | 33.1K | 0.72% | 4 | | Jan 2026 | Backpack brands | 27.1K | 0.59% | 5 | | Feb 2026 | Backpack brands | 22.2K | 0.69% | 5 | | Mar 2026 | Backpack brands | 27.1K | 1% | 4 | | Apr 2026 | Backpack brands | 22.2K | 1.1% | 5 | | May 2026 | Backpack brands | 27.1K | 1.2% | 5 | | Jun 2026 | Backpack brands | 33.1K | 1.6% | 4 | | Jul 2026 | Backpack brands | 33.1K | 1.2% | 5 | | Aug 2026 | Backpack brands | 40.5K | 1.4% | 4 | | Sep 2026 | Backpack brands | — | — | — | | Oct 2025 | Wallet brands | 27.1K | 3.8% | 4 | | Nov 2025 | Wallet brands | 33.1K | 3.3% | 4 | | Dec 2025 | Wallet brands | 33.1K | 3.5% | 5 | | Jan 2026 | Wallet brands | 27.1K | 3.3% | 4 | | Feb 2026 | Wallet brands | 22.2K | 3.5% | 4 | | Mar 2026 | Wallet brands | 27.1K | 3.5% | 4 | | Apr 2026 | Wallet brands | 22.2K | 3.1% | 4 | | May 2026 | Wallet brands | 27.1K | 3.7% | 4 | | Jun 2026 | Wallet brands | 33.1K | 4.3% | 4 | | Jul 2026 | Wallet brands | 33.1K | 4.8% | 4 | | Aug 2026 | Wallet brands | 40.5K | 4.9% | 4 | | Sep 2026 | Wallet brands | — | — | — | | Oct 2025 | Laptop sleeve brands | 27.1K | 8.8% | 3 | | Nov 2025 | Laptop sleeve brands | 33.1K | 8.8% | 3 | | Dec 2025 | Laptop sleeve brands | 33.1K | 9.1% | 3 | | Jan 2026 | Laptop sleeve brands | 27.1K | 8.8% | 3 | | Feb 2026 | Laptop sleeve brands | 22.2K | 8.3% | 3 | | Mar 2026 | Laptop sleeve brands | 27.1K | 8.3% | 3 | | Apr 2026 | Laptop sleeve brands | 22.2K | 7.2% | 3 | | May 2026 | Laptop sleeve brands | 27.1K | 8.3% | 3 | | Jun 2026 | Laptop sleeve brands | 33.1K | 10% | 3 | | Jul 2026 | Laptop sleeve brands | 33.1K | 9.8% | 3 | | Aug 2026 | Laptop sleeve brands | 40.5K | 10.4% | 3 | | Sep 2026 | Laptop sleeve brands | — | — | — | ## How is Herschel measured? Brandwave collects information about searches that people make online using Herschel’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “herschel bag” ## Which school bags compete with Herschel? - [Nike](/demand/global-en/brands/nike): Head-to-head: /demand/global-en/compare/herschel-vs-nike - [Under Armour](/demand/global-en/brands/under-armour): Head-to-head: /demand/global-en/compare/herschel-vs-under-armour - [JanSport](/demand/global-en/brands/jansport): Head-to-head: /demand/global-en/compare/herschel-vs-jansport - [Smiggle](/demand/global-en/brands/smiggle): Head-to-head: /demand/global-en/compare/herschel-vs-smiggle - [Eastpak](/demand/global-en/brands/eastpak): Head-to-head: /demand/global-en/compare/eastpak-vs-herschel ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Herschel: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/herschel This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/herschel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.