--- title: "Herbal Essences: search popularity and Share of Search worldwide" description: "Herbal Essences is a shampoo brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/herbal-essences" publisher: "Brandwave" --- # Herbal Essences: search popularity and Share of Search worldwide Herbal Essences is a shampoo brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Herbal Essences - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among shampoo brands**: 23.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Shampoo brands | 2 | 23.8% | 301K | | Conditioner brands | 2 | 25.6% | 301K | - [Shampoo brands](/demand/global-en/categories/shampoo-brands) - [Conditioner brands](/demand/global-en/categories/conditioner-brands) ## How has branded search demand for Herbal Essences changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Herbal Essences worldwide rose from 246K to 301K. - Across the 11 months ending August 2026, Herbal Essences’ estimated Share of Search among shampoo brands worldwide increased from 20.6% to 23.8%. - Across the 11 months ending August 2026, Herbal Essences’ estimated Share of Search among shampoo brands worldwide peaked at 24.2% in June 2026 and was lowest at 20.4% in April 2026. - Across the 11 months ending August 2026, Herbal Essences’ estimated Share of Search among conditioner brands worldwide increased from 22.3% to 25.6%. - Across the 11 months ending August 2026, Herbal Essences’ estimated Share of Search among conditioner brands worldwide peaked at 25.6% in March 2026 and was lowest at 22% in April 2026. ## How did search popularity change for shampoo brands worldwide in August 2026? - Estimated monthly branded searches for Herbal Essences worldwide rose 22.4% over 11 measured months, from 246K to 301K in August 2026. - Estimated monthly branded searches for OGX worldwide rose 22.3% over 11 measured months, from 60.5K to 74K in August 2026. ## How did search popularity change for conditioner brands worldwide in August 2026? - Estimated monthly branded searches for Aussie worldwide rose 24.1% over 11 measured months, from 2.9K to 3.6K in August 2026. - Estimated monthly branded searches for Herbal Essences worldwide rose 22.4% over 11 measured months, from 246K to 301K in August 2026. - Estimated monthly branded searches for OGX worldwide rose 22.3% over 11 measured months, from 60.5K to 74K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Shampoo brands | 246K | 20.6% | 2 | | Nov 2025 | Shampoo brands | 246K | 22.2% | 2 | | Dec 2025 | Shampoo brands | 246K | 22.5% | 2 | | Jan 2026 | Shampoo brands | 246K | 22.2% | 2 | | Feb 2026 | Shampoo brands | 246K | 22.5% | 2 | | Mar 2026 | Shampoo brands | 301K | 23.8% | 2 | | Apr 2026 | Shampoo brands | 246K | 20.4% | 2 | | May 2026 | Shampoo brands | 246K | 20.4% | 2 | | Jun 2026 | Shampoo brands | 301K | 24.2% | 2 | | Jul 2026 | Shampoo brands | 301K | 23.8% | 2 | | Aug 2026 | Shampoo brands | 301K | 23.8% | 2 | | Sep 2026 | Shampoo brands | — | — | — | | Oct 2025 | Conditioner brands | 246K | 22.3% | 2 | | Nov 2025 | Conditioner brands | 246K | 24.1% | 2 | | Dec 2025 | Conditioner brands | 246K | 24.1% | 2 | | Jan 2026 | Conditioner brands | 246K | 24.1% | 2 | | Feb 2026 | Conditioner brands | 246K | 24.1% | 2 | | Mar 2026 | Conditioner brands | 301K | 25.6% | 2 | | Apr 2026 | Conditioner brands | 246K | 22% | 2 | | May 2026 | Conditioner brands | 246K | 22% | 2 | | Jun 2026 | Conditioner brands | 301K | 25.6% | 2 | | Jul 2026 | Conditioner brands | 301K | 25.6% | 2 | | Aug 2026 | Conditioner brands | 301K | 25.6% | 2 | | Sep 2026 | Conditioner brands | — | — | — | ## How is Herbal Essences measured? Brandwave collects information about searches that people make online using Herbal Essences’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “herbal essences” ## Which shampoo brands compete with Herbal Essences? - [Garnier](/demand/global-en/brands/garnier): Head-to-head: /demand/global-en/compare/garnier-vs-herbal-essences - [Pantene](/demand/global-en/brands/pantene): Head-to-head: /demand/global-en/compare/herbal-essences-vs-pantene - [Head & Shoulders](/demand/global-en/brands/head-and-shoulders): Head-to-head: /demand/global-en/compare/head-and-shoulders-vs-herbal-essences - [OGX](/demand/global-en/brands/ogx): Head-to-head: /demand/global-en/compare/herbal-essences-vs-ogx ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Herbal Essences: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/herbal-essences This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/herbal-essences. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.