--- title: "Hennessy: search popularity worldwide" description: "Hennessy is a cognac house owned by LVMH. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/hennessy" publisher: "Brandwave" --- # Hennessy: search popularity worldwide Hennessy is a cognac house owned by LVMH. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Hennessy - **Owned by**: LVMH - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among cognac brands**: 61.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Cognac brands | 1 | 61.7% | 1M | | Brandy brands | 1 | 62.4% | 1M | - [Cognac brands](/demand/global-en/categories/cognac-brands) - [Brandy brands](/demand/global-en/categories/brandy-brands) ## Top cognac brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hennessy appeared in all five answers. Hennessy is the most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Hennessy | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Rémy Martin | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Courvoisier | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Martell | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Pierre Ferrand | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Camus | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Hine | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | D'USSÉ | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Delamain | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Frapin | 10th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about cognac brands - Asked ChatGPT "Which cognac should I buy?": 1. Rémy Martin, 2. Hennessy, 3. Courvoisier - Asked ChatGPT "What are the best cognac brands?": 1. Rémy Martin, 2. Hennessy, 3. Martell, 4. Courvoisier, 5. Pierre Ferrand, 6. Camus, 7. Hine, 8. Delamain - Asked ChatGPT "What's a good cognac for a beginner?": 1. Hennessy, 2. Rémy Martin, 3. Courvoisier - Searched Google, AI Overview "cognac": 1. Hennessy, 2. Rémy Martin, 3. Courvoisier - Searched Google, AI Overview "cognac brands": 1. Hennessy, 2. Rémy Martin, 3. Martell, 4. Courvoisier, 5. D'USSÉ, 6. Pierre Ferrand, 7. Hine, 8. Camus, 9. Frapin Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How has branded search demand for Hennessy changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Hennessy worldwide held steady at 1M. - Across the 12 months ending September 2026, Hennessy’s share of searches among cognac brands worldwide decreased from 65.7% to 61.7%. - Across the 12 months ending September 2026, Hennessy’s share of searches among cognac brands worldwide peaked at 69.2% in July 2026 and was lowest at 60.7% in December 2025. - Across the 12 months ending September 2026, Hennessy’s share of searches among brandy brands worldwide decreased from 67% to 62.4%. - Across the 12 months ending September 2026, Hennessy’s share of searches among brandy brands worldwide peaked at 71.2% in July 2026 and was lowest at 61.5% in December 2025. ## How did search popularity change for cognac brands worldwide in September 2026? - In September 2026, Rémy Martin gained share of searches among cognac brands worldwide, from 19.5% to 22.7%. - In September 2026, D'USSÉ gained share of searches among cognac brands worldwide, from 3.2% to 3.7%. - In September 2026, Hennessy lost share of searches among cognac brands worldwide, from 64.7% to 61.7%. - In September 2026, Camus rose from 7th to 6th among cognac brands worldwide. - In September 2026, Delamain fell from 6th to 7th among cognac brands worldwide. - Estimated monthly branded searches for Hine worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026. ## How did search popularity change for brandy brands worldwide in September 2026? - In September 2026, Rémy Martin gained share of searches among brandy brands worldwide, from 19.7% to 23%. - In September 2026, Torres gained share of searches among brandy brands worldwide, from 3.7% to 4.2%. - In September 2026, Hennessy lost share of searches among brandy brands worldwide, from 65.3% to 62.4%. - In September 2026, Christian Brothers rose from 10th to 9th among brandy brands worldwide. - In September 2026, Paul Masson fell from 9th to 10th among brandy brands worldwide. - Estimated monthly branded searches for E&J worldwide fell 33.1% over 12 measured months, from 12.1K to 8.1K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Cognac brands | 1M | 65.7% | 1 | | Nov 2025 | Cognac brands | 1M | 64.8% | 1 | | Dec 2025 | Cognac brands | 1.2M | 60.7% | 1 | | Jan 2026 | Cognac brands | 1M | 63.8% | 1 | | Feb 2026 | Cognac brands | 823K | 62.6% | 1 | | Mar 2026 | Cognac brands | 823K | 62.5% | 1 | | Apr 2026 | Cognac brands | 823K | 62.6% | 1 | | May 2026 | Cognac brands | 1M | 69.2% | 1 | | Jun 2026 | Cognac brands | 1M | 67.2% | 1 | | Jul 2026 | Cognac brands | 1M | 69.2% | 1 | | Aug 2026 | Cognac brands | 1M | 64.7% | 1 | | Sep 2026 | Cognac brands | 1M | 61.7% | 1 | | Oct 2025 | Brandy brands | 1M | 67% | 1 | | Nov 2025 | Brandy brands | 1M | 65.9% | 1 | | Dec 2025 | Brandy brands | 1.2M | 61.5% | 1 | | Jan 2026 | Brandy brands | 1M | 65.3% | 1 | | Feb 2026 | Brandy brands | 823K | 65.6% | 1 | | Mar 2026 | Brandy brands | 823K | 65.6% | 1 | | Apr 2026 | Brandy brands | 823K | 64.6% | 1 | | May 2026 | Brandy brands | 1M | 70.3% | 1 | | Jun 2026 | Brandy brands | 1M | 68.5% | 1 | | Jul 2026 | Brandy brands | 1M | 71.2% | 1 | | Aug 2026 | Brandy brands | 1M | 65.3% | 1 | | Sep 2026 | Brandy brands | 1M | 62.4% | 1 | ## How are Hennessy’s branded searches counted? Brandwave collects information about searches that people make online using Hennessy’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “hennessy” ## Which cognac brands compete with Hennessy? - [Rémy Martin](/demand/global-en/brands/remy-martin): Head-to-head: /demand/global-en/compare/hennessy-vs-remy-martin - [Martell](/demand/global-en/brands/martell): Head-to-head: /demand/global-en/compare/hennessy-vs-martell - [Courvoisier](/demand/global-en/brands/courvoisier): Head-to-head: /demand/global-en/compare/courvoisier-vs-hennessy - [D'USSÉ](/demand/global-en/brands/dusse): Head-to-head: /demand/global-en/compare/dusse-vs-hennessy - [Camus](/demand/global-en/brands/camus): Head-to-head: /demand/global-en/compare/camus-vs-hennessy - [Delamain](/demand/global-en/brands/delamain) - [Hine](/demand/global-en/brands/hine) - [Pierre Ferrand](/demand/global-en/brands/pierre-ferrand) - [Frapin](/demand/global-en/brands/frapin) ## Who owns Hennessy? Hennessy is owned by LVMH. Brandwave also tracks TAG Heuer, Bulgari, Dior, Loro Piana, Louis Vuitton, Maison Francis Kurkdjian, Moët & Chandon and Veuve Clicquot, owned by the same company, worldwide. - [LVMH](/demand/global-en/companies/lvmh): Owns 10 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Hennessy? Hennessy is owned by LVMH. Brandwave also tracks TAG Heuer, Bulgari, Dior, Loro Piana, Louis Vuitton, Maison Francis Kurkdjian, Moët & Chandon and Veuve Clicquot, owned by the same company, worldwide. ## Cite this page Brandwave. "Hennessy: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/hennessy This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/hennessy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.