---
title: "Hendrick's: search popularity worldwide"
description: "Hendrick's is a gin brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/hendricks"
publisher: "Brandwave"
---

# Hendrick's: search popularity worldwide

Hendrick's is a gin brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Hendrick's
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among gin brands**: 13.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Gin brands | 4 | 13.1% | 90.5K |

- [Gin brands](/demand/global-en/categories/gin-brands)

## How has branded search demand for Hendrick's changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Hendrick's worldwide fell from 110K to 90.5K.
- Across the 12 months ending September 2026, Hendrick's’ estimated Share of Search among gin brands worldwide decreased from 15.4% to 13.1%.
- Across the 12 months ending September 2026, Hendrick's’ estimated Share of Search among gin brands worldwide peaked at 19.5% in June 2026 and was lowest at 11.7% in December 2025.
- Across the 12 months ending September 2026, Hendrick's fell from 3rd to 4th among gin brands worldwide.

## How did search popularity change for gin brands worldwide in September 2026?

- In September 2026, Bombay Sapphire overtook Tanqueray to become the leader among gin brands worldwide, with 35.5% estimated Share of Search.
- In September 2026, Roku Gin gained estimated Share of Search among gin brands worldwide, from 14.7% to 15.9%.
- In September 2026, Hendrick's gained estimated Share of Search among gin brands worldwide, from 12.1% to 13.1%.
- In September 2026, Tanqueray lost estimated Share of Search among gin brands worldwide, from 40.3% to 35.5%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Gin brands | 110K | 15.4% | 3 |
| Nov 2025 | Gin brands | 90.5K | 13.1% | 4 |
| Dec 2025 | Gin brands | 110K | 11.7% | 4 |
| Jan 2026 | Gin brands | 110K | 13% | 4 |
| Feb 2026 | Gin brands | 90.5K | 15.5% | 3 |
| Mar 2026 | Gin brands | 90.5K | 15% | 4 |
| Apr 2026 | Gin brands | 90.5K | 14% | 4 |
| May 2026 | Gin brands | 90.5K | 14% | 4 |
| Jun 2026 | Gin brands | 135K | 19.5% | 3 |
| Jul 2026 | Gin brands | 110K | 15.4% | 3 |
| Aug 2026 | Gin brands | 90.5K | 12.1% | 4 |
| Sep 2026 | Gin brands | 90.5K | 13.1% | 4 |

## How is Hendrick's measured?

Brandwave collects information about searches that people make online using Hendrick's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “hendrick s”

## Which gin brands compete with Hendrick's?

- [Bombay Sapphire](/demand/global-en/brands/bombay-sapphire): Head-to-head: /demand/global-en/compare/bombay-sapphire-vs-hendricks
- [Tanqueray](/demand/global-en/brands/tanqueray): Head-to-head: /demand/global-en/compare/hendricks-vs-tanqueray
- [Roku Gin](/demand/global-en/brands/roku-gin): Head-to-head: /demand/global-en/compare/hendricks-vs-roku-gin

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Hendrick's: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/hendricks

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/hendricks. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.