---
title: "Helly Hansen: search popularity and Share of Search worldwide"
description: "Helly Hansen is outdoor clothing brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/helly-hansen"
publisher: "Brandwave"
---

# Helly Hansen: search popularity and Share of Search worldwide

Helly Hansen is outdoor clothing brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Helly Hansen
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among ski jackets**: 6.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Ski jackets | 4 | 6.4% | 450K |

- [Ski jackets](/demand/global-en/categories/ski-jackets)

## How has branded search demand for Helly Hansen changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Helly Hansen worldwide fell from 823K to 450K.
- Across the 11 months ending August 2026, Helly Hansen’s estimated Share of Search among ski jackets worldwide decreased from 7.4% to 6.4%.
- Across the 11 months ending August 2026, Helly Hansen’s estimated Share of Search among ski jackets worldwide peaked at 7.9% in November 2025 and was lowest at 5.6% in July 2026.

## How did search popularity change for ski jackets worldwide in August 2026?

- In August 2026, Arc'teryx overtook The North Face to rank 2nd among ski jackets worldwide, at 26.1%.
- In August 2026, Helly Hansen gained estimated Share of Search among ski jackets worldwide, from 5.6% to 6.4%.
- In August 2026, Patagonia lost estimated Share of Search among ski jackets worldwide, from 41.7% to 39.1%.
- In August 2026, The North Face lost estimated Share of Search among ski jackets worldwide, from 27.8% to 26.1%.
- Estimated monthly branded searches for Salomon worldwide rose 46.8% over 11 measured months, from 93.4K to 137K in August 2026.
- Estimated monthly branded searches for Spyder worldwide fell 33.1% over 11 measured months, from 18.1K to 12.1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Ski jackets | 823K | 7.4% | 4 |
| Nov 2025 | Ski jackets | 1.2M | 7.9% | 4 |
| Dec 2025 | Ski jackets | 1M | 7.5% | 4 |
| Jan 2026 | Ski jackets | 1M | 7.9% | 4 |
| Feb 2026 | Ski jackets | 673K | 7.4% | 4 |
| Mar 2026 | Ski jackets | 450K | 5.6% | 4 |
| Apr 2026 | Ski jackets | 368K | 5.9% | 4 |
| May 2026 | Ski jackets | 450K | 6.8% | 4 |
| Jun 2026 | Ski jackets | 368K | 5.9% | 4 |
| Jul 2026 | Ski jackets | 368K | 5.6% | 4 |
| Aug 2026 | Ski jackets | 450K | 6.4% | 4 |
| Sep 2026 | Ski jackets | — | — | — |

## How is Helly Hansen measured?

Brandwave collects information about searches that people make online using Helly Hansen’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “helly hansen”

## Which ski jackets compete with Helly Hansen?

- [Patagonia](/demand/global-en/brands/patagonia): Head-to-head: /demand/global-en/compare/helly-hansen-vs-patagonia
- [Arc'teryx](/demand/global-en/brands/arcteryx): Head-to-head: /demand/global-en/compare/arcteryx-vs-helly-hansen
- [The North Face](/demand/global-en/brands/the-north-face): Head-to-head: /demand/global-en/compare/helly-hansen-vs-the-north-face
- [Salomon](/demand/global-en/brands/salomon): Head-to-head: /demand/global-en/compare/helly-hansen-vs-salomon
- [Spyder](/demand/global-en/brands/spyder): Head-to-head: /demand/global-en/compare/helly-hansen-vs-spyder

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Helly Hansen: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/helly-hansen

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/helly-hansen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.