--- title: "HelloFresh: search popularity worldwide" description: "Recipe-led meal kits delivered to households. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/hellofresh" publisher: "Brandwave" --- # HelloFresh: search popularity worldwide Recipe-led meal kits delivered to households. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: HelloFresh - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among meal kit services**: 44.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Meal kit services | 1 | 44.6% | 550K | | Meal kit delivery | 1 | 63.5% | 550K | - [Meal kit services](/demand/global-en/categories/meal-kit-services) - [Meal kit delivery](/demand/global-en/categories/meal-kit-delivery) ## How has branded search demand for HelloFresh changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for HelloFresh worldwide fell from 823K to 550K. - Across the 12 months ending September 2026, HelloFresh’s estimated Share of Search among meal kit services worldwide decreased from 58.9% to 44.6%. - Across the 12 months ending September 2026, HelloFresh’s estimated Share of Search among meal kit services worldwide peaked at 66.5% in November 2025 and was lowest at 44.6% in September 2026. - Across the 12 months ending September 2026, HelloFresh’s estimated Share of Search among meal kit delivery worldwide decreased from 68.8% to 63.5%. - Across the 12 months ending September 2026, HelloFresh’s estimated Share of Search among meal kit delivery worldwide peaked at 74.6% in November 2025 and was lowest at 60% in July 2026. ## How did search popularity change for meal kit services worldwide in September 2026? - In September 2026, Gousto overtook Blue Apron to rank 3rd among meal kit services worldwide, with 13.4% estimated Share of Search. - In September 2026, Home Chef gained estimated Share of Search among meal kit services worldwide, from 24.8% to 29.8%. - In September 2026, Blue Apron lost estimated Share of Search among meal kit services worldwide, from 11.1% to 7.3%. - In September 2026, Marley Spoon lost estimated Share of Search among meal kit services worldwide, from 7.5% to 4.9%. - In September 2026, HelloFresh lost estimated Share of Search among meal kit services worldwide, from 45.5% to 44.6%. ## How did search popularity change for meal kit delivery worldwide in September 2026? - In September 2026, Gousto overtook Blue Apron to rank 2nd among meal kit delivery worldwide, with 19.1% estimated Share of Search. - In September 2026, HelloFresh gained estimated Share of Search among meal kit delivery worldwide, from 60.5% to 63.5%. - In September 2026, Blue Apron lost estimated Share of Search among meal kit delivery worldwide, from 14.8% to 10.5%. - In September 2026, Marley Spoon lost estimated Share of Search among meal kit delivery worldwide, from 9.9% to 7%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Meal kit services | 823K | 58.9% | 1 | | Nov 2025 | Meal kit services | 823K | 66.5% | 1 | | Dec 2025 | Meal kit services | 673K | 61.9% | 1 | | Jan 2026 | Meal kit services | 1M | 56.6% | 1 | | Feb 2026 | Meal kit services | 673K | 57.6% | 1 | | Mar 2026 | Meal kit services | 673K | 56.6% | 1 | | Apr 2026 | Meal kit services | 450K | 51.5% | 1 | | May 2026 | Meal kit services | 368K | 47.3% | 1 | | Jun 2026 | Meal kit services | 368K | 47.5% | 1 | | Jul 2026 | Meal kit services | 301K | 45.2% | 1 | | Aug 2026 | Meal kit services | 450K | 45.5% | 1 | | Sep 2026 | Meal kit services | 550K | 44.6% | 1 | | Oct 2025 | Meal kit delivery | 823K | 68.8% | 1 | | Nov 2025 | Meal kit delivery | 823K | 74.6% | 1 | | Dec 2025 | Meal kit delivery | 673K | 72.9% | 1 | | Jan 2026 | Meal kit delivery | 1M | 65.7% | 1 | | Feb 2026 | Meal kit delivery | 673K | 67.1% | 1 | | Mar 2026 | Meal kit delivery | 673K | 68% | 1 | | Apr 2026 | Meal kit delivery | 450K | 63.6% | 1 | | May 2026 | Meal kit delivery | 368K | 60.1% | 1 | | Jun 2026 | Meal kit delivery | 368K | 60.4% | 1 | | Jul 2026 | Meal kit delivery | 301K | 60% | 1 | | Aug 2026 | Meal kit delivery | 450K | 60.5% | 1 | | Sep 2026 | Meal kit delivery | 550K | 63.5% | 1 | ## How is HelloFresh measured? Brandwave collects information about searches that people make online using HelloFresh’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “hellofresh” ## Which meal kit services compete with HelloFresh? - [Home Chef](/demand/global-en/brands/home-chef): Head-to-head: /demand/global-en/compare/hellofresh-vs-home-chef - [Gousto](/demand/global-en/brands/gousto): Head-to-head: /demand/global-en/compare/gousto-vs-hellofresh - [Blue Apron](/demand/global-en/brands/blue-apron): Head-to-head: /demand/global-en/compare/blue-apron-vs-hellofresh - [Marley Spoon](/demand/global-en/brands/marley-spoon): Head-to-head: /demand/global-en/compare/hellofresh-vs-marley-spoon ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "HelloFresh: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/hellofresh This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/hellofresh. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.