--- title: "Heinz: search popularity and Share of Search worldwide" description: "Heinz makes sauces and condiments sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/heinz" publisher: "Brandwave" --- # Heinz: search popularity and Share of Search worldwide Heinz makes sauces and condiments sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Heinz - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among baked beans brands**: 0.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Baked beans brands | 4 | 0.9% | 165K | | Canned beans brands | 3 | 1.5% | 165K | | Soup brands | 3 | 7.1% | 165K | | Ketchup brands | 2 | 14.3% | 165K | | Condiments | 2 | 14.9% | 165K | | Mustard brands | 2 | 15.8% | 165K | | Mayonnaise brands | 2 | 23.8% | 165K | | Pickles brands | 2 | 39.5% | 165K | - [Baked beans brands](/demand/global-en/categories/baked-beans-brands) - [Canned beans brands](/demand/global-en/categories/canned-beans-brands) - [Soup brands](/demand/global-en/categories/soup-brands) - [Ketchup brands](/demand/global-en/categories/ketchup-brands) - [Condiments](/demand/global-en/categories/condiments) - [Mustard brands](/demand/global-en/categories/mustard-brands) - [Mayonnaise brands](/demand/global-en/categories/mayonnaise-brands) - [Pickles brands](/demand/global-en/categories/pickles-brands) ## How has branded search demand for Heinz changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Heinz worldwide fell from 201K to 165K. - Across the 11 months ending August 2026, Heinz’s estimated Share of Search among baked beans brands worldwide held steady, from 1.1% to 0.9%. - Across the 11 months ending August 2026, Heinz’s estimated Share of Search among canned beans brands worldwide held steady, from 1.9% to 1.5%. - Across the 11 months ending August 2026, Heinz’s estimated Share of Search among soup brands worldwide decreased from 9.5% to 7.1%. - Across the 11 months ending August 2026, Heinz’s estimated Share of Search among soup brands worldwide peaked at 9.5% in October 2025 and was lowest at 4.1% in December 2025. - Across the 11 months ending August 2026, Heinz’s estimated Share of Search among ketchup brands worldwide decreased from 17.3% to 14.3%. - Across the 11 months ending August 2026, Heinz’s estimated Share of Search among ketchup brands worldwide peaked at 17.3% in October 2025 and was lowest at 11.9% in December 2025. - Across the 11 months ending August 2026, Heinz’s estimated Share of Search among condiments worldwide decreased from 17.6% to 14.9%. - Across the 11 months ending August 2026, Heinz’s estimated Share of Search among condiments worldwide peaked at 17.6% in October 2025 and was lowest at 12.4% in February 2026. - Across the 11 months ending August 2026, Heinz’s estimated Share of Search among mustard brands worldwide decreased from 18.6% to 15.8%. - Across the 11 months ending August 2026, Heinz’s estimated Share of Search among mustard brands worldwide peaked at 18.6% in October 2025 and was lowest at 13.3% in December 2025. - Across the 11 months ending August 2026, Heinz’s estimated Share of Search among mayonnaise brands worldwide decreased from 30.4% to 23.8%. - Across the 11 months ending August 2026, Heinz’s estimated Share of Search among mayonnaise brands worldwide peaked at 30.4% in October 2025 and was lowest at 20.1% in July 2026. - Across the 11 months ending August 2026, Heinz’s estimated Share of Search among pickles brands worldwide decreased from 43.8% to 39.5%. - Across the 11 months ending August 2026, Heinz’s estimated Share of Search among pickles brands worldwide peaked at 43.8% in October 2025 and was lowest at 33.9% in December 2025. ## How did search popularity change for baked beans brands worldwide in August 2026? - Princes’ estimated Share of Search among baked beans brands worldwide has lost ground for 3 months in a row, from 14% to 8.2% in August 2026. - Estimated monthly branded searches for Heinz worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026. ## How did search popularity change for canned beans brands worldwide in August 2026? - Princes’ estimated Share of Search among canned beans brands worldwide has lost ground for 3 months in a row, from 22.5% to 13.7% in August 2026. - Estimated monthly branded searches for Heinz worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026. ## How did search popularity change for soup brands worldwide in August 2026? - In August 2026, Covent Garden gained estimated Share of Search among soup brands worldwide, from 75.7% to 78.3%. - In August 2026, Campbell's lost estimated Share of Search among soup brands worldwide, from 12.4% to 10.5%. - In August 2026, Progresso lost estimated Share of Search among soup brands worldwide, from 3.7% to 3.2%. - Estimated monthly branded searches for Continental worldwide rose 26.3% over 11 measured months, from 1.9K to 2.4K in August 2026. - Estimated monthly branded searches for Baxter's worldwide fell 44.8% over 11 measured months, from 2.9K to 1.6K in August 2026. - Estimated monthly branded searches for Heinz worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026. ## How did search popularity change for ketchup brands worldwide in August 2026? - In August 2026, Heinz gained estimated Share of Search among ketchup brands worldwide, from 12.3% to 14.3%. - In August 2026, Del Monte gained estimated Share of Search among ketchup brands worldwide, from 8.3% to 9.5%. - In August 2026, French's lost estimated Share of Search among ketchup brands worldwide, from 75.2% to 71.2%. - Primal Kitchen’s estimated Share of Search among ketchup brands worldwide has gained ground for 3 months in a row, from 1.7% to 2.3% in August 2026. - Estimated monthly branded searches for Hunt's worldwide rose 22.1% over 11 measured months, from 22.2K to 27.1K in August 2026. - Estimated monthly branded searches for Sir Kensington's worldwide rose 20.8% over 11 measured months, from 2.4K to 2.9K in August 2026. ## How did search popularity change for condiments worldwide in August 2026? - In August 2026, Heinz gained estimated Share of Search among condiments worldwide, from 12.5% to 14.9%. - In August 2026, French's lost estimated Share of Search among condiments worldwide, from 76.3% to 74.3%. ## How did search popularity change for mustard brands worldwide in August 2026? - In August 2026, Heinz gained estimated Share of Search among mustard brands worldwide, from 13.3% to 15.8%. - In August 2026, French's lost estimated Share of Search among mustard brands worldwide, from 81.2% to 78.6%. - Estimated monthly branded searches for Colman's worldwide rose 22.3% over 11 measured months, from 14.8K to 18.1K in August 2026. ## How did search popularity change for mayonnaise brands worldwide in August 2026? - In August 2026, Heinz gained estimated Share of Search among mayonnaise brands worldwide, from 20.1% to 23.8%. - In August 2026, Duke's lost estimated Share of Search among mayonnaise brands worldwide, from 9% to 7.2%. - In August 2026, Kewpie lost estimated Share of Search among mayonnaise brands worldwide, from 54.7% to 53.2%. - In August 2026, Miracle Whip rose from 4th to 3rd among mayonnaise brands worldwide. - Estimated monthly branded searches for Best Foods worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026. ## How did search popularity change for pickles brands worldwide in August 2026? - In August 2026, Heinz gained estimated Share of Search among pickles brands worldwide, from 35.2% to 39.5%. - In August 2026, Baxters lost estimated Share of Search among pickles brands worldwide, from 52.4% to 48.1%. - In August 2026, Opies lost estimated Share of Search among pickles brands worldwide, from 7.1% to 6.5%. - Estimated monthly branded searches for Mrs Elswood worldwide rose 108.3% over 11 measured months, from 480 to 1K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Baked beans brands | 201K | 1.1% | 4 | | Nov 2025 | Baked beans brands | 165K | 0.83% | 4 | | Dec 2025 | Baked beans brands | 135K | 0.57% | 4 | | Jan 2026 | Baked beans brands | 165K | 0.87% | 4 | | Feb 2026 | Baked beans brands | 135K | 0.87% | 4 | | Mar 2026 | Baked beans brands | 165K | 0.9% | 4 | | Apr 2026 | Baked beans brands | 165K | 0.87% | 4 | | May 2026 | Baked beans brands | 165K | 0.84% | 4 | | Jun 2026 | Baked beans brands | 165K | 0.95% | 4 | | Jul 2026 | Baked beans brands | 135K | 0.74% | 4 | | Aug 2026 | Baked beans brands | 165K | 0.9% | 4 | | Sep 2026 | Baked beans brands | — | — | — | | Oct 2025 | Canned beans brands | 201K | 1.9% | 3 | | Nov 2025 | Canned beans brands | 165K | 1.5% | 3 | | Dec 2025 | Canned beans brands | 135K | 1% | 3 | | Jan 2026 | Canned beans brands | 165K | 1.4% | 3 | | Feb 2026 | Canned beans brands | 135K | 1.4% | 3 | | Mar 2026 | Canned beans brands | 165K | 1.5% | 3 | | Apr 2026 | Canned beans brands | 165K | 1.4% | 3 | | May 2026 | Canned beans brands | 165K | 1.4% | 3 | | Jun 2026 | Canned beans brands | 165K | 1.5% | 3 | | Jul 2026 | Canned beans brands | 135K | 1.2% | 3 | | Aug 2026 | Canned beans brands | 165K | 1.5% | 3 | | Sep 2026 | Canned beans brands | — | — | — | | Oct 2025 | Soup brands | 201K | 9.5% | 3 | | Nov 2025 | Soup brands | 165K | 6.4% | 3 | | Dec 2025 | Soup brands | 135K | 4.1% | 3 | | Jan 2026 | Soup brands | 165K | 9.4% | 3 | | Feb 2026 | Soup brands | 135K | 8% | 3 | | Mar 2026 | Soup brands | 165K | 9.4% | 3 | | Apr 2026 | Soup brands | 165K | 8.1% | 3 | | May 2026 | Soup brands | 165K | 8.1% | 3 | | Jun 2026 | Soup brands | 165K | 9.5% | 3 | | Jul 2026 | Soup brands | 135K | 6.8% | 3 | | Aug 2026 | Soup brands | 165K | 7.1% | 3 | | Sep 2026 | Soup brands | — | — | — | | Oct 2025 | Ketchup brands | 201K | 17.3% | 2 | | Nov 2025 | Ketchup brands | 165K | 14.5% | 2 | | Dec 2025 | Ketchup brands | 135K | 11.9% | 3 | | Jan 2026 | Ketchup brands | 165K | 14.3% | 2 | | Feb 2026 | Ketchup brands | 135K | 12.3% | 2 | | Mar 2026 | Ketchup brands | 165K | 14.4% | 2 | | Apr 2026 | Ketchup brands | 165K | 14.4% | 2 | | May 2026 | Ketchup brands | 165K | 12.8% | 3 | | Jun 2026 | Ketchup brands | 165K | 14.7% | 2 | | Jul 2026 | Ketchup brands | 135K | 12.3% | 2 | | Aug 2026 | Ketchup brands | 165K | 14.3% | 2 | | Sep 2026 | Ketchup brands | — | — | — | | Oct 2025 | Condiments | 201K | 17.6% | 2 | | Nov 2025 | Condiments | 165K | 14.9% | 2 | | Dec 2025 | Condiments | 135K | 12.5% | 2 | | Jan 2026 | Condiments | 165K | 14.6% | 2 | | Feb 2026 | Condiments | 135K | 12.4% | 2 | | Mar 2026 | Condiments | 165K | 14.8% | 2 | | Apr 2026 | Condiments | 165K | 14.8% | 2 | | May 2026 | Condiments | 165K | 14.8% | 2 | | Jun 2026 | Condiments | 165K | 14.8% | 2 | | Jul 2026 | Condiments | 135K | 12.5% | 2 | | Aug 2026 | Condiments | 165K | 14.9% | 2 | | Sep 2026 | Condiments | — | — | — | | Oct 2025 | Mustard brands | 201K | 18.6% | 2 | | Nov 2025 | Mustard brands | 165K | 15.7% | 2 | | Dec 2025 | Mustard brands | 135K | 13.3% | 2 | | Jan 2026 | Mustard brands | 165K | 15.9% | 2 | | Feb 2026 | Mustard brands | 135K | 13.4% | 2 | | Mar 2026 | Mustard brands | 165K | 15.6% | 2 | | Apr 2026 | Mustard brands | 165K | 15.9% | 2 | | May 2026 | Mustard brands | 165K | 15.9% | 2 | | Jun 2026 | Mustard brands | 165K | 15.9% | 2 | | Jul 2026 | Mustard brands | 135K | 13.3% | 2 | | Aug 2026 | Mustard brands | 165K | 15.8% | 2 | | Sep 2026 | Mustard brands | — | — | — | | Oct 2025 | Mayonnaise brands | 201K | 30.4% | 2 | | Nov 2025 | Mayonnaise brands | 165K | 26% | 2 | | Dec 2025 | Mayonnaise brands | 135K | 22.2% | 2 | | Jan 2026 | Mayonnaise brands | 165K | 23% | 2 | | Feb 2026 | Mayonnaise brands | 135K | 21.2% | 2 | | Mar 2026 | Mayonnaise brands | 165K | 23.8% | 2 | | Apr 2026 | Mayonnaise brands | 165K | 23.8% | 2 | | May 2026 | Mayonnaise brands | 165K | 23.6% | 2 | | Jun 2026 | Mayonnaise brands | 165K | 23.8% | 2 | | Jul 2026 | Mayonnaise brands | 135K | 20.1% | 2 | | Aug 2026 | Mayonnaise brands | 165K | 23.8% | 2 | | Sep 2026 | Mayonnaise brands | — | — | — | | Oct 2025 | Pickles brands | 201K | 43.8% | 2 | | Nov 2025 | Pickles brands | 165K | 35.4% | 2 | | Dec 2025 | Pickles brands | 135K | 33.9% | 2 | | Jan 2026 | Pickles brands | 165K | 38.5% | 2 | | Feb 2026 | Pickles brands | 135K | 34.9% | 2 | | Mar 2026 | Pickles brands | 165K | 38.9% | 2 | | Apr 2026 | Pickles brands | 165K | 38.2% | 2 | | May 2026 | Pickles brands | 165K | 39.4% | 2 | | Jun 2026 | Pickles brands | 165K | 39.9% | 2 | | Jul 2026 | Pickles brands | 135K | 35.2% | 2 | | Aug 2026 | Pickles brands | 165K | 39.5% | 2 | | Sep 2026 | Pickles brands | — | — | — | ## How is Heinz measured? Brandwave collects information about searches that people make online using Heinz’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “heinz” ## Which baked beans brands compete with Heinz? - [Sainsbury's](/demand/global-en/brands/sainsbury-s): Head-to-head: /demand/global-en/compare/heinz-vs-sainsbury-s - [Tesco](/demand/global-en/brands/tesco): Head-to-head: /demand/global-en/compare/heinz-vs-tesco - [Princes](/demand/global-en/brands/princes): Head-to-head: /demand/global-en/compare/heinz-vs-princes - [Batchelors](/demand/global-en/brands/batchelors): Head-to-head: /demand/global-en/compare/batchelors-vs-heinz - [Branston](/demand/global-en/brands/branston): Head-to-head: /demand/global-en/compare/branston-vs-heinz ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Heinz: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/heinz This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/heinz. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.