--- title: "Hefty: search popularity and Share of Search worldwide" description: "Hefty is household brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/hefty" publisher: "Brandwave" --- # Hefty: search popularity and Share of Search worldwide Hefty is household brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Hefty - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among bin liner brands**: 3.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Bin liner brands | 4 | 3.7% | 33.1K | | Paper plate brands | 2 | 15.8% | 33.1K | - [Bin liner brands](/demand/global-en/categories/bin-liner-brands) - [Paper plate brands](/demand/global-en/categories/paper-plate-brands) ## How has branded search demand for Hefty changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Hefty worldwide fell from 40.5K to 33.1K. - Across the 11 months ending August 2026, Hefty’s estimated Share of Search among bin liner brands worldwide decreased from 4.9% to 3.7%. - Across the 11 months ending August 2026, Hefty’s estimated Share of Search among bin liner brands worldwide peaked at 8.2% in January 2026 and was lowest at 3.7% in August 2026. - Across the 11 months ending August 2026, Hefty’s estimated Share of Search among paper plate brands worldwide decreased from 18.3% to 15.8%. - Across the 11 months ending August 2026, Hefty’s estimated Share of Search among paper plate brands worldwide peaked at 25.7% in January 2026 and was lowest at 13.4% in July 2026. ## How did search popularity change for bin liner brands worldwide in August 2026? - In August 2026, Kirkland Signature overtook Simplehuman to rank 2nd among bin liner brands worldwide, at 12.3%. - In August 2026, Hippo lost estimated Share of Search among bin liner brands worldwide, from 78.9% to 75.2%. - In August 2026, Hefty lost estimated Share of Search among bin liner brands worldwide, from 4.7% to 3.7%. - Estimated monthly branded searches for Simplehuman worldwide rose 49.5% over 11 measured months, from 49.5K to 74K in August 2026. - Estimated monthly branded searches for Glad worldwide rose 26.3% over 11 measured months, from 1.9K to 2.4K in August 2026. ## How did search popularity change for paper plate brands worldwide in August 2026? - In August 2026, Hefty gained estimated Share of Search among paper plate brands worldwide, from 13.4% to 15.8%. - In August 2026, Dixie lost estimated Share of Search among paper plate brands worldwide, from 81.4% to 78.7%. - Estimated monthly branded searches for Paper Cup Company worldwide fell 86.9% over 11 measured months, from 1.6K to 210 in August 2026. - Estimated monthly branded searches for Eco-Products worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026. - Estimated monthly branded searches for Vegware worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026. - Estimated monthly branded searches for Chinet worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Bin liner brands | 40.5K | 4.9% | 4 | | Nov 2025 | Bin liner brands | 40.5K | 4.6% | 4 | | Dec 2025 | Bin liner brands | 40.5K | 4.5% | 4 | | Jan 2026 | Bin liner brands | 74K | 8.2% | 2 | | Feb 2026 | Bin liner brands | 33.1K | 3.9% | 4 | | Mar 2026 | Bin liner brands | 40.5K | 4.4% | 4 | | Apr 2026 | Bin liner brands | 33.1K | 4% | 4 | | May 2026 | Bin liner brands | 33.1K | 4% | 4 | | Jun 2026 | Bin liner brands | 33.1K | 4% | 4 | | Jul 2026 | Bin liner brands | 33.1K | 4.7% | 4 | | Aug 2026 | Bin liner brands | 33.1K | 3.7% | 4 | | Sep 2026 | Bin liner brands | — | — | — | | Oct 2025 | Paper plate brands | 40.5K | 18.3% | 2 | | Nov 2025 | Paper plate brands | 40.5K | 15.7% | 2 | | Dec 2025 | Paper plate brands | 40.5K | 18.6% | 2 | | Jan 2026 | Paper plate brands | 74K | 25.7% | 2 | | Feb 2026 | Paper plate brands | 33.1K | 15.7% | 2 | | Mar 2026 | Paper plate brands | 40.5K | 18.5% | 2 | | Apr 2026 | Paper plate brands | 33.1K | 15.6% | 2 | | May 2026 | Paper plate brands | 33.1K | 15.7% | 2 | | Jun 2026 | Paper plate brands | 33.1K | 15.7% | 2 | | Jul 2026 | Paper plate brands | 33.1K | 13.4% | 2 | | Aug 2026 | Paper plate brands | 33.1K | 15.8% | 2 | | Sep 2026 | Paper plate brands | — | — | — | ## How is Hefty measured? Brandwave collects information about searches that people make online using Hefty’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “hefty” ## Which bin liner brands compete with Hefty? - [Hippo](/demand/global-en/brands/hippo-cmms): Head-to-head: /demand/global-en/compare/hefty-vs-hippo-cmms - [Kirkland Signature](/demand/global-en/brands/kirkland-signature): Head-to-head: /demand/global-en/compare/hefty-vs-kirkland-signature - [Simplehuman](/demand/global-en/brands/simplehuman): Head-to-head: /demand/global-en/compare/hefty-vs-simplehuman - [Glad](/demand/global-en/brands/glad): Head-to-head: /demand/global-en/compare/glad-vs-hefty - [Ruffies](/demand/global-en/brands/ruffies): Head-to-head: /demand/global-en/compare/hefty-vs-ruffies ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Hefty: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/hefty This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/hefty. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.