--- title: "Head: search popularity and Share of Search worldwide" description: "Head makes racquets sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/head" publisher: "Brandwave" --- # Head: search popularity and Share of Search worldwide Head makes racquets sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Head - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among sports bag brands**: 0.02% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Sports bag brands | 5 | 0.02% | 12.1K | | Tennis rackets | 4 | 2.2% | 12.1K | | Tennis racket brands | 4 | 2.2% | 12.1K | | Ski brands | 5 | 4.7% | 12.1K | | Tennis balls | 3 | 6.2% | 12.1K | | Ski boots | 3 | 6.7% | 12.1K | | Squash rackets | 3 | 12.2% | 12.1K | | Squash racket brands | 3 | 12.9% | 12.1K | | Pickleball paddles | 2 | 23.4% | 12.1K | - [Sports bag brands](/demand/global-en/categories/sports-bag-brands) - [Tennis rackets](/demand/global-en/categories/tennis-rackets) - [Tennis racket brands](/demand/global-en/categories/tennis-racket-brands) - [Ski brands](/demand/global-en/categories/ski-brands) - [Tennis balls](/demand/global-en/categories/tennis-balls) - [Ski boots](/demand/global-en/categories/ski-boots) - [Squash rackets](/demand/global-en/categories/squash-rackets) - [Squash racket brands](/demand/global-en/categories/squash-racket-brands) - [Pickleball paddles](/demand/global-en/categories/pickleball-paddles) ## How has branded search demand for Head changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Head worldwide fell from 14.8K to 12.1K. - Across the 11 months ending August 2026, Head’s estimated Share of Search among sports bag brands worldwide held steady, from 0.03% to 0.02%. - Across the 11 months ending August 2026, Head’s estimated Share of Search among tennis rackets worldwide held steady at 2.2%. - Across the 11 months ending August 2026, Head’s estimated Share of Search among tennis racket brands worldwide held steady at 2.2%. - Across the 11 months ending August 2026, Head’s estimated Share of Search among ski brands worldwide peaked at 5.7% in April 2026 and was lowest at 2.1% in January 2026. - Across the 11 months ending August 2026, Head’s estimated Share of Search among tennis balls worldwide peaked at 7.6% in December 2025 and was lowest at 4.6% in June 2026. - Across the 11 months ending August 2026, Head’s estimated Share of Search among ski boots worldwide decreased from 8.1% to 6.7%. - Across the 11 months ending August 2026, Head’s estimated Share of Search among ski boots worldwide peaked at 9.9% in April 2026 and was lowest at 4.3% in January 2026. - Across the 11 months ending August 2026, Head’s estimated Share of Search among squash rackets worldwide decreased from 14.2% to 12.2%. - Across the 11 months ending August 2026, Head’s estimated Share of Search among squash rackets worldwide peaked at 16.5% in February 2026 and was lowest at 11.5% in June 2026. - Across the 11 months ending August 2026, Head’s estimated Share of Search among squash racket brands worldwide decreased from 15.1% to 12.9%. - Across the 11 months ending August 2026, Head’s estimated Share of Search among squash racket brands worldwide peaked at 17.4% in February 2026 and was lowest at 12.7% in June 2026. - Across the 11 months ending August 2026, Head’s estimated Share of Search among pickleball paddles worldwide decreased from 31.8% to 23.4%. - Across the 11 months ending August 2026, Head’s estimated Share of Search among pickleball paddles worldwide peaked at 31.9% in February 2026 and was lowest at 21.3% in July 2026. - Across the 11 months ending August 2026, Head fell from 1st to 2nd among pickleball paddles worldwide. ## How did search popularity change for sports bag brands worldwide in August 2026? - In August 2026, Puma gained estimated Share of Search among sports bag brands worldwide, from 14.5% to 17.1%. - In August 2026, Adidas lost estimated Share of Search among sports bag brands worldwide, from 39.5% to 38.3%. - In August 2026, Nike lost estimated Share of Search among sports bag brands worldwide, from 39.5% to 38.3%. - Estimated monthly branded searches for Head worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026. - Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026. ## How did search popularity change for tennis rackets worldwide in August 2026? - In August 2026, Dunlop gained estimated Share of Search among tennis rackets worldwide, from 4.9% to 5.9%. - In August 2026, Yonex lost estimated Share of Search among tennis rackets worldwide, from 66.3% to 65.5%. - In August 2026, Wilson rose from 6th to 5th among tennis rackets worldwide. - In August 2026, Prince fell from 5th to 6th among tennis rackets worldwide. - Estimated monthly branded searches for Head worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026. - Estimated monthly branded searches for Babolat worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026. ## How did search popularity change for tennis racket brands worldwide in August 2026? - In August 2026, Dunlop gained estimated Share of Search among tennis racket brands worldwide, from 5% to 6%. - In August 2026, Yonex lost estimated Share of Search among tennis racket brands worldwide, from 67.3% to 66.2%. - Estimated monthly branded searches for Head worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026. - Estimated monthly branded searches for Babolat worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026. - Estimated monthly branded searches for Wilson worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026. ## How did search popularity change for ski brands worldwide in August 2026? - In August 2026, K2 overtook Head to rank 4th among ski brands worldwide, at 5.7%. - In August 2026, Atomic gained estimated Share of Search among ski brands worldwide, from 5.2% to 8.5%. - In August 2026, Rossignol lost estimated Share of Search among ski brands worldwide, from 31.5% to 28.4%. - In August 2026, Salomon lost estimated Share of Search among ski brands worldwide, from 55.6% to 52.7%. - Estimated monthly branded searches for Head worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026. ## How did search popularity change for tennis balls worldwide in August 2026? - In August 2026, Dunlop gained estimated Share of Search among tennis balls worldwide, from 14.7% to 17.1%. - In August 2026, Head gained estimated Share of Search among tennis balls worldwide, from 5.4% to 6.2%. - In August 2026, Wilson gained estimated Share of Search among tennis balls worldwide, from 3.6% to 4.2%. - In August 2026, Babolat lost estimated Share of Search among tennis balls worldwide, from 73.1% to 69.7%. - Estimated monthly branded searches for PENN worldwide rose 51.7% over 11 measured months, from 2.9K to 4.4K in August 2026. - Estimated monthly branded searches for Slazenger worldwide rose 13.6% over 11 measured months, from 880 to 1K in August 2026. ## How did search popularity change for ski boots worldwide in August 2026? - In August 2026, Atomic gained estimated Share of Search among ski boots worldwide, from 7.6% to 12.2%. - In August 2026, Tecnica gained estimated Share of Search among ski boots worldwide, from 1.2% to 2%. - In August 2026, Lange gained estimated Share of Search among ski boots worldwide, from 1.8% to 2.4%. - In August 2026, Salomon lost estimated Share of Search among ski boots worldwide, from 82.3% to 75.6%. - Estimated monthly branded searches for Nordica worldwide fell 56.8% over 11 measured months, from 4.4K to 1.9K in August 2026. - Estimated monthly branded searches for Head worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026. ## How did search popularity change for squash rackets worldwide in August 2026? - In August 2026, Tecnifibre gained estimated Share of Search among squash rackets worldwide, from 39% to 40.8%. - In August 2026, Dunlop gained estimated Share of Search among squash rackets worldwide, from 31.9% to 33.3%. - In August 2026, Head gained estimated Share of Search among squash rackets worldwide, from 11.7% to 12.2%. - In August 2026, Prince lost estimated Share of Search among squash rackets worldwide, from 9.5% to 5.4%. - In August 2026, Wilson rose from 5th to 4th among squash rackets worldwide. - Estimated monthly branded searches for Eye worldwide fell 46.2% over 11 measured months, from 260 to 140 in August 2026. ## How did search popularity change for squash racket brands worldwide in August 2026? - Estimated monthly branded searches for Head worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026. - Estimated monthly branded searches for Wilson worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026. ## How did search popularity change for pickleball paddles worldwide in August 2026? - In August 2026, Head gained estimated Share of Search among pickleball paddles worldwide, from 21.3% to 23.4%. - In August 2026, Franklin gained estimated Share of Search among pickleball paddles worldwide, from 17.5% to 19.1%. - In August 2026, Engage gained estimated Share of Search among pickleball paddles worldwide, from 7.8% to 8.5%. - In August 2026, Paddletek gained estimated Share of Search among pickleball paddles worldwide, from 4.1% to 4.6%. - In August 2026, JOOLA lost estimated Share of Search among pickleball paddles worldwide, from 31.9% to 28.6%. - In August 2026, Selkirk lost estimated Share of Search among pickleball paddles worldwide, from 17.5% to 15.7%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Sports bag brands | 14.8K | 0.03% | 5 | | Nov 2025 | Sports bag brands | 14.8K | 0.02% | 5 | | Dec 2025 | Sports bag brands | 14.8K | 0.03% | 5 | | Jan 2026 | Sports bag brands | 14.8K | 0.03% | 5 | | Feb 2026 | Sports bag brands | 14.8K | 0.03% | 5 | | Mar 2026 | Sports bag brands | 14.8K | 0.03% | 5 | | Apr 2026 | Sports bag brands | 14.8K | 0.03% | 5 | | May 2026 | Sports bag brands | 12.1K | 0.02% | 5 | | Jun 2026 | Sports bag brands | 9.9K | 0.02% | 5 | | Jul 2026 | Sports bag brands | 9.9K | 0.02% | 5 | | Aug 2026 | Sports bag brands | 12.1K | 0.02% | 5 | | Sep 2026 | Sports bag brands | — | — | — | | Oct 2025 | Tennis rackets | 14.8K | 2.2% | 4 | | Nov 2025 | Tennis rackets | 14.8K | 2.5% | 4 | | Dec 2025 | Tennis rackets | 14.8K | 2.3% | 4 | | Jan 2026 | Tennis rackets | 14.8K | 2.2% | 4 | | Feb 2026 | Tennis rackets | 14.8K | 2.2% | 4 | | Mar 2026 | Tennis rackets | 14.8K | 2.5% | 4 | | Apr 2026 | Tennis rackets | 14.8K | 2.5% | 4 | | May 2026 | Tennis rackets | 12.1K | 2% | 4 | | Jun 2026 | Tennis rackets | 9.9K | 1.7% | 4 | | Jul 2026 | Tennis rackets | 9.9K | 1.8% | 4 | | Aug 2026 | Tennis rackets | 12.1K | 2.2% | 4 | | Sep 2026 | Tennis rackets | — | — | — | | Oct 2025 | Tennis racket brands | 14.8K | 2.2% | 4 | | Nov 2025 | Tennis racket brands | 14.8K | 2.5% | 4 | | Dec 2025 | Tennis racket brands | 14.8K | 2.3% | 4 | | Jan 2026 | Tennis racket brands | 14.8K | 2.2% | 4 | | Feb 2026 | Tennis racket brands | 14.8K | 2.2% | 4 | | Mar 2026 | Tennis racket brands | 14.8K | 2.5% | 4 | | Apr 2026 | Tennis racket brands | 14.8K | 2.5% | 4 | | May 2026 | Tennis racket brands | 12.1K | 2.1% | 4 | | Jun 2026 | Tennis racket brands | 9.9K | 1.7% | 4 | | Jul 2026 | Tennis racket brands | 9.9K | 1.8% | 4 | | Aug 2026 | Tennis racket brands | 12.1K | 2.2% | 4 | | Sep 2026 | Tennis racket brands | — | — | — | | Oct 2025 | Ski brands | 14.8K | 4.2% | 5 | | Nov 2025 | Ski brands | 14.8K | 3% | 5 | | Dec 2025 | Ski brands | 14.8K | 2.8% | 5 | | Jan 2026 | Ski brands | 14.8K | 2.1% | 5 | | Feb 2026 | Ski brands | 14.8K | 2.7% | 5 | | Mar 2026 | Ski brands | 14.8K | 3.9% | 5 | | Apr 2026 | Ski brands | 14.8K | 5.7% | 4 | | May 2026 | Ski brands | 12.1K | 4.7% | 3 | | Jun 2026 | Ski brands | 9.9K | 4.3% | 4 | | Jul 2026 | Ski brands | 9.9K | 4.2% | 4 | | Aug 2026 | Ski brands | 12.1K | 4.7% | 5 | | Sep 2026 | Ski brands | — | — | — | | Oct 2025 | Tennis balls | 14.8K | 6.5% | 3 | | Nov 2025 | Tennis balls | 14.8K | 6.5% | 3 | | Dec 2025 | Tennis balls | 14.8K | 7.6% | 3 | | Jan 2026 | Tennis balls | 14.8K | 6.6% | 3 | | Feb 2026 | Tennis balls | 14.8K | 6.7% | 3 | | Mar 2026 | Tennis balls | 14.8K | 6.6% | 3 | | Apr 2026 | Tennis balls | 14.8K | 6.7% | 3 | | May 2026 | Tennis balls | 12.1K | 5.4% | 3 | | Jun 2026 | Tennis balls | 9.9K | 4.6% | 3 | | Jul 2026 | Tennis balls | 9.9K | 5.4% | 3 | | Aug 2026 | Tennis balls | 12.1K | 6.2% | 3 | | Sep 2026 | Tennis balls | — | — | — | | Oct 2025 | Ski boots | 14.8K | 8.1% | 3 | | Nov 2025 | Ski boots | 14.8K | 6.4% | 3 | | Dec 2025 | Ski boots | 14.8K | 5.2% | 4 | | Jan 2026 | Ski boots | 14.8K | 4.3% | 5 | | Feb 2026 | Ski boots | 14.8K | 5.1% | 4 | | Mar 2026 | Ski boots | 14.8K | 7% | 3 | | Apr 2026 | Ski boots | 14.8K | 9.9% | 3 | | May 2026 | Ski boots | 12.1K | 8.3% | 2 | | Jun 2026 | Ski boots | 9.9K | 6.4% | 3 | | Jul 2026 | Ski boots | 9.9K | 6.2% | 3 | | Aug 2026 | Ski boots | 12.1K | 6.7% | 3 | | Sep 2026 | Ski boots | — | — | — | | Oct 2025 | Squash rackets | 14.8K | 14.2% | 3 | | Nov 2025 | Squash rackets | 14.8K | 14.2% | 3 | | Dec 2025 | Squash rackets | 14.8K | 15.8% | 3 | | Jan 2026 | Squash rackets | 14.8K | 15.4% | 3 | | Feb 2026 | Squash rackets | 14.8K | 16.5% | 3 | | Mar 2026 | Squash rackets | 14.8K | 14.3% | 3 | | Apr 2026 | Squash rackets | 14.8K | 15.4% | 3 | | May 2026 | Squash rackets | 12.1K | 12% | 3 | | Jun 2026 | Squash rackets | 9.9K | 11.5% | 3 | | Jul 2026 | Squash rackets | 9.9K | 11.7% | 3 | | Aug 2026 | Squash rackets | 12.1K | 12.2% | 3 | | Sep 2026 | Squash rackets | — | — | — | | Oct 2025 | Squash racket brands | 14.8K | 15.1% | 3 | | Nov 2025 | Squash racket brands | 14.8K | 15.1% | 3 | | Dec 2025 | Squash racket brands | 14.8K | 16.6% | 3 | | Jan 2026 | Squash racket brands | 14.8K | 16.6% | 3 | | Feb 2026 | Squash racket brands | 14.8K | 17.4% | 3 | | Mar 2026 | Squash racket brands | 14.8K | 15.3% | 3 | | Apr 2026 | Squash racket brands | 14.8K | 16.4% | 3 | | May 2026 | Squash racket brands | 12.1K | 12.9% | 3 | | Jun 2026 | Squash racket brands | 9.9K | 12.7% | 3 | | Jul 2026 | Squash racket brands | 9.9K | 12.9% | 3 | | Aug 2026 | Squash racket brands | 12.1K | 12.9% | 3 | | Sep 2026 | Squash racket brands | — | — | — | | Oct 2025 | Pickleball paddles | 14.8K | 31.8% | 1 | | Nov 2025 | Pickleball paddles | 14.8K | 27.2% | 1 | | Dec 2025 | Pickleball paddles | 14.8K | 28.4% | 1 | | Jan 2026 | Pickleball paddles | 14.8K | 26.3% | 2 | | Feb 2026 | Pickleball paddles | 14.8K | 31.9% | 1 | | Mar 2026 | Pickleball paddles | 14.8K | 27.7% | 1 | | Apr 2026 | Pickleball paddles | 14.8K | 26.1% | 1 | | May 2026 | Pickleball paddles | 12.1K | 22.2% | 2 | | Jun 2026 | Pickleball paddles | 9.9K | 21.7% | 2 | | Jul 2026 | Pickleball paddles | 9.9K | 21.3% | 2 | | Aug 2026 | Pickleball paddles | 12.1K | 23.4% | 2 | | Sep 2026 | Pickleball paddles | — | — | — | ## How is Head measured? Brandwave collects information about searches that people make online using Head’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “head padel” ## Which sports bag brands compete with Head? - [Adidas](/demand/global-en/brands/adidas): Head-to-head: /demand/global-en/compare/adidas-vs-head - [Nike](/demand/global-en/brands/nike): Head-to-head: /demand/global-en/compare/head-vs-nike - [Puma](/demand/global-en/brands/puma): Head-to-head: /demand/global-en/compare/head-vs-puma - [Under Armour](/demand/global-en/brands/under-armour): Head-to-head: /demand/global-en/compare/head-vs-under-armour ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Head: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/head This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/head. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.