---
title: "Head & Shoulders: search popularity and Share of Search worldwide"
description: "Head & Shoulders makes shampoo and haircare sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/head-and-shoulders"
publisher: "Brandwave"
---

# Head & Shoulders: search popularity and Share of Search worldwide

Head & Shoulders makes shampoo and haircare sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Head & Shoulders
- **Owned by**: Procter & Gamble
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among shampoo brands**: 0.09%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Shampoo brands | 5 | 0.09% | 1K |

- [Shampoo brands](/demand/global-en/categories/shampoo-brands)

## How has branded search demand for Head & Shoulders changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Head & Shoulders worldwide fell from 1.3K to 1K.
- Across the 11 months ending August 2026, Head & Shoulders’ estimated Share of Search among shampoo brands worldwide held steady, from 0.12% to 0.09%.

## How did search popularity change for shampoo brands worldwide in August 2026?

- Estimated monthly branded searches for Herbal Essences worldwide rose 22.4% over 11 measured months, from 246K to 301K in August 2026.
- Estimated monthly branded searches for OGX worldwide rose 22.3% over 11 measured months, from 60.5K to 74K in August 2026.
- Estimated monthly branded searches for Head & Shoulders worldwide fell 23.1% over 11 measured months, from 1.3K to 1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Shampoo brands | 1.3K | 0.12% | 5 |
| Nov 2025 | Shampoo brands | 1.3K | 0.13% | 5 |
| Dec 2025 | Shampoo brands | 1.3K | 0.13% | 5 |
| Jan 2026 | Shampoo brands | 1.3K | 0.13% | 5 |
| Feb 2026 | Shampoo brands | 1.3K | 0.13% | 5 |
| Mar 2026 | Shampoo brands | 1.3K | 0.11% | 5 |
| Apr 2026 | Shampoo brands | 1.3K | 0.12% | 5 |
| May 2026 | Shampoo brands | 1K | 0.09% | 5 |
| Jun 2026 | Shampoo brands | 880 | 0.08% | 5 |
| Jul 2026 | Shampoo brands | 1K | 0.09% | 5 |
| Aug 2026 | Shampoo brands | 1K | 0.09% | 5 |
| Sep 2026 | Shampoo brands | — | — | — |

## How is Head & Shoulders measured?

Brandwave collects information about searches that people make online using Head & Shoulders’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “headshoulders”

## Which shampoo brands compete with Head & Shoulders?

- [Garnier](/demand/global-en/brands/garnier): Head-to-head: /demand/global-en/compare/garnier-vs-head-and-shoulders
- [Herbal Essences](/demand/global-en/brands/herbal-essences): Head-to-head: /demand/global-en/compare/head-and-shoulders-vs-herbal-essences
- [Pantene](/demand/global-en/brands/pantene): Head-to-head: /demand/global-en/compare/head-and-shoulders-vs-pantene
- [OGX](/demand/global-en/brands/ogx): Head-to-head: /demand/global-en/compare/head-and-shoulders-vs-ogx

## Who owns Head & Shoulders?

Head & Shoulders is owned by Procter & Gamble. Brandwave also tracks Native, Braun, Fairy, Gillette, Oral-B, Pampers, Pantene and Tide, owned by the same company, worldwide.

- [Procter & Gamble](/demand/global-en/companies/procter-and-gamble): Owns 12 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Head & Shoulders?

Head & Shoulders is owned by Procter & Gamble. Brandwave also tracks Native, Braun, Fairy, Gillette, Oral-B, Pampers, Pantene and Tide, owned by the same company, worldwide.

## Cite this page

Brandwave. "Head & Shoulders: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/head-and-shoulders

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/head-and-shoulders. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.