---
title: "HBO Max: search popularity and Share of Search worldwide"
description: "HBO Max is a video streaming service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/hbo-max"
publisher: "Brandwave"
---

# HBO Max: search popularity and Share of Search worldwide

HBO Max is a video streaming service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: HBO Max
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among video streaming services**: 7.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Video streaming services | 3 | 7.6% | 9.1M |

- [Video streaming services](/demand/global-en/categories/video-streaming-services)

## How has branded search demand for HBO Max changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for HBO Max worldwide held steady at 9.1M.
- Across the 11 months ending August 2026, HBO Max’s estimated Share of Search among video streaming services worldwide peaked at 10.9% in April 2026 and was lowest at 7.4% in October 2025.
- Across the 11 months ending August 2026, HBO Max rose from 4th to 3rd among video streaming services worldwide.

## How did search popularity change for video streaming services worldwide in August 2026?

- In August 2026, Disney+ gained estimated Share of Search among video streaming services worldwide, from 11.6% to 13.8%.
- In August 2026, Netflix lost estimated Share of Search among video streaming services worldwide, from 70.8% to 69%.
- Estimated monthly branded searches for Hulu worldwide fell 33.2% over 11 measured months, from 6.1M to 4.1M in August 2026.
- Estimated monthly branded searches for Amazon Prime Video worldwide fell 18.2% over 11 measured months, from 9.1M to 7.5M in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Video streaming services | 9.1M | 7.4% | 4 |
| Nov 2025 | Video streaming services | 11.1M | 8.8% | 3 |
| Dec 2025 | Video streaming services | 11.1M | 7.8% | 3 |
| Jan 2026 | Video streaming services | 13.6M | 9.3% | 3 |
| Feb 2026 | Video streaming services | 11.1M | 9.2% | 3 |
| Mar 2026 | Video streaming services | 11.1M | 8.9% | 3 |
| Apr 2026 | Video streaming services | 13.6M | 10.9% | 3 |
| May 2026 | Video streaming services | 11.1M | 9.2% | 3 |
| Jun 2026 | Video streaming services | 11.1M | 9.3% | 3 |
| Jul 2026 | Video streaming services | 9.1M | 7.8% | 3 |
| Aug 2026 | Video streaming services | 9.1M | 7.6% | 3 |
| Sep 2026 | Video streaming services | — | — | — |

## How is HBO Max measured?

Brandwave collects information about searches that people make online using HBO Max’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “hbo max”

## Which video streaming services compete with HBO Max?

- [Netflix](/demand/global-en/brands/netflix): Head-to-head: /demand/global-en/compare/hbo-max-vs-netflix
- [Disney+](/demand/global-en/brands/disney-plus): Head-to-head: /demand/global-en/compare/disney-plus-vs-hbo-max
- [Amazon Prime Video](/demand/global-en/brands/amazon-prime-video): Head-to-head: /demand/global-en/compare/amazon-prime-video-vs-hbo-max
- [Hulu](/demand/global-en/brands/hulu): Head-to-head: /demand/global-en/compare/hbo-max-vs-hulu

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "HBO Max: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/hbo-max

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/hbo-max. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.