--- title: "Hays: search popularity and Share of Search worldwide" description: "Hays supplies temporary staff to New Zealand businesses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/hays" publisher: "Brandwave" --- # Hays: search popularity and Share of Search worldwide Hays supplies temporary staff to New Zealand businesses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Hays - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among recruitment agencies**: 6.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Recruitment agencies | 5 | 6.8% | 201K | | Staffing agencies | 5 | 6.9% | 201K | - [Recruitment agencies](/demand/global-en/categories/recruitment-agencies) - [Staffing agencies](/demand/global-en/categories/staffing-agencies) ## How has branded search demand for Hays changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Hays worldwide fell from 246K to 201K. - Across the 11 months ending August 2026, Hays’ estimated Share of Search among recruitment agencies worldwide peaked at 6.8% in August 2026 and was lowest at 5.3% in March 2026. - Across the 11 months ending August 2026, Hays fell from 4th to 5th among recruitment agencies worldwide. - Across the 11 months ending August 2026, Hays’ estimated Share of Search among staffing agencies worldwide peaked at 6.9% in August 2026 and was lowest at 5.4% in January 2026. - Across the 11 months ending August 2026, Hays fell from 4th to 5th among staffing agencies worldwide. ## How did search popularity change for recruitment agencies worldwide in August 2026? - In August 2026, Randstad overtook Adecco to take the highest estimated Share of Search among recruitment agencies worldwide, at 41.1%. - In August 2026, Michael Page gained estimated Share of Search among recruitment agencies worldwide, from 7.9% to 10.1%. - In August 2026, Adecco lost estimated Share of Search among recruitment agencies worldwide, from 38.9% to 33.7%. - Estimated monthly branded searches for Hays worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026. - Estimated monthly branded searches for Robert Half worldwide fell 18.3% over 11 measured months, from 301K to 246K in August 2026. ## How did search popularity change for staffing agencies worldwide in August 2026? - In August 2026, Randstad overtook Adecco to take the highest estimated Share of Search among staffing agencies worldwide, at 41.7%. - In August 2026, Kelly Services overtook Hays to rank 3rd among staffing agencies worldwide, at 8.4%. - In August 2026, Adecco lost estimated Share of Search among staffing agencies worldwide, from 39.8% to 34.2%. - Estimated monthly branded searches for Hays worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026. - Estimated monthly branded searches for Robert Half worldwide fell 18.3% over 11 measured months, from 301K to 246K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Recruitment agencies | 246K | 6.5% | 4 | | Nov 2025 | Recruitment agencies | 201K | 6.5% | 4 | | Dec 2025 | Recruitment agencies | 165K | 6% | 4 | | Jan 2026 | Recruitment agencies | 201K | 5.4% | 5 | | Feb 2026 | Recruitment agencies | 201K | 5.9% | 5 | | Mar 2026 | Recruitment agencies | 201K | 5.3% | 5 | | Apr 2026 | Recruitment agencies | 201K | 5.9% | 5 | | May 2026 | Recruitment agencies | 201K | 6% | 3 | | Jun 2026 | Recruitment agencies | 201K | 6% | 4 | | Jul 2026 | Recruitment agencies | 201K | 6.4% | 5 | | Aug 2026 | Recruitment agencies | 201K | 6.8% | 5 | | Sep 2026 | Recruitment agencies | — | — | — | | Oct 2025 | Staffing agencies | 246K | 6.5% | 4 | | Nov 2025 | Staffing agencies | 201K | 6.6% | 4 | | Dec 2025 | Staffing agencies | 165K | 6% | 4 | | Jan 2026 | Staffing agencies | 201K | 5.4% | 4 | | Feb 2026 | Staffing agencies | 201K | 6% | 4 | | Mar 2026 | Staffing agencies | 201K | 5.5% | 4 | | Apr 2026 | Staffing agencies | 201K | 6% | 4 | | May 2026 | Staffing agencies | 201K | 6.1% | 3 | | Jun 2026 | Staffing agencies | 201K | 6.1% | 3 | | Jul 2026 | Staffing agencies | 201K | 6.6% | 4 | | Aug 2026 | Staffing agencies | 201K | 6.9% | 5 | | Sep 2026 | Staffing agencies | — | — | — | ## How is Hays measured? Brandwave collects information about searches that people make online using Hays’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “hays” ## Which recruitment agencies compete with Hays? - [Randstad](/demand/global-en/brands/randstad): Head-to-head: /demand/global-en/compare/hays-vs-randstad - [Adecco](/demand/global-en/brands/adecco): Head-to-head: /demand/global-en/compare/adecco-vs-hays - [Michael Page](/demand/global-en/brands/michael-page): Head-to-head: /demand/global-en/compare/hays-vs-michael-page - [Robert Half](/demand/global-en/brands/robert-half): Head-to-head: /demand/global-en/compare/hays-vs-robert-half ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Hays: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/hays This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/hays. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.