--- title: "HAY: search popularity worldwide" description: "HAY is a furniture and homeware design brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/hay-design" publisher: "Brandwave" --- # HAY: search popularity worldwide HAY is a furniture and homeware design brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: HAY - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among garden bench brands**: 15.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Garden bench brands | 2 | 15.9% | 28K | - [Garden bench brands](/demand/global-en/categories/garden-bench-brands) ## Top garden bench brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, HAY was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. HAY is the fourth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | POLYWOOD | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Forest Garden | 2nd | 1 of 3 | 0 of 2 | 1 of 5 | | Alexander Rose | 2nd | 1 of 3 | 0 of 2 | 1 of 5 | | HAY | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Kettler | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | VonHaus | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Charles Bentley | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Rowlinson | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about garden bench brands - Asked ChatGPT "Which garden bench brand should I buy?": 1. Forest Garden, 2. POLYWOOD - Asked ChatGPT "What are the best garden bench brands?": 1. Alexander Rose, 2. POLYWOOD, 3. HAY - Asked ChatGPT "What's the best garden bench brand for a small garden?": 1. POLYWOOD, 2. HAY - Searched Google, AI Overview "wooden garden bench": named none of the brands we track - Searched Google, AI Overview "outdoor bench for garden": 1. POLYWOOD Not named in any answer: Kettler, VonHaus, Charles Bentley and Rowlinson. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for HAY changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for HAY worldwide held steady at 28K. - Across the 12 months ending September 2026, HAY’s share of searches among garden bench brands worldwide decreased from 18.6% to 15.9%. - Across the 12 months ending September 2026, HAY’s share of searches among garden bench brands worldwide peaked at 22.6% in December 2025 and was lowest at 9.1% in June 2026. - Across the 12 months ending September 2026, HAY rose from 3rd to 2nd among garden bench brands worldwide. ## How did search popularity change for garden bench brands worldwide in September 2026? - In September 2026, HAY overtook Kettler to rank 2nd among garden bench brands worldwide, with 15.9% of the searches. - In September 2026, Charles Bentley lost share of searches among garden bench brands worldwide, from 7.1% to 5.6%. - In September 2026, POLYWOOD lost share of searches among garden bench brands worldwide, from 43.4% to 42%. - Estimated monthly branded searches for Kettler worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Garden bench brands | 28K | 18.6% | 3 | | Nov 2025 | Garden bench brands | 34.3K | 21.8% | 2 | | Dec 2025 | Garden bench brands | 32.1K | 22.6% | 3 | | Jan 2026 | Garden bench brands | 32.1K | 19% | 3 | | Feb 2026 | Garden bench brands | 28K | 17.1% | 3 | | Mar 2026 | Garden bench brands | 30.2K | 12.8% | 3 | | Apr 2026 | Garden bench brands | 28K | 9.5% | 3 | | May 2026 | Garden bench brands | 30.2K | 9.5% | 3 | | Jun 2026 | Garden bench brands | 24.7K | 9.1% | 5 | | Jul 2026 | Garden bench brands | 24.7K | 11.3% | 3 | | Aug 2026 | Garden bench brands | 24.7K | 11.9% | 3 | | Sep 2026 | Garden bench brands | 28K | 15.9% | 2 | ## How are HAY’s branded searches counted? Brandwave collects information about searches that people make online using HAY’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “hay design” - “hay furniture” ## Which garden bench brands compete with HAY? - [POLYWOOD](/demand/global-en/brands/polywood): Head-to-head: /demand/global-en/compare/hay-design-vs-polywood - [Kettler](/demand/global-en/brands/kettler): Head-to-head: /demand/global-en/compare/hay-design-vs-kettler - [Forest Garden](/demand/global-en/brands/forest-garden): Head-to-head: /demand/global-en/compare/forest-garden-vs-hay-design - [VonHaus](/demand/global-en/brands/vonhaus): Head-to-head: /demand/global-en/compare/hay-design-vs-vonhaus - [Charles Bentley](/demand/global-en/brands/charles-bentley): Head-to-head: /demand/global-en/compare/charles-bentley-vs-hay-design - [Alexander Rose](/demand/global-en/brands/alexander-rose) - [Rowlinson](/demand/global-en/brands/rowlinson) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "HAY: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/hay-design This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/hay-design. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.