---
title: "Haus: search popularity and Share of Search worldwide"
description: "Haus is an incrementality measurement platform that helps marketing teams test whether marketing caused outcomes beyond the expected baseline. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/haus"
publisher: "Brandwave"
---

# Haus: search popularity and Share of Search worldwide

Haus is an incrementality measurement platform that helps marketing teams test whether marketing caused outcomes beyond the expected baseline. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Haus
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among incrementality measurement platforms**: 7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Incrementality measurement platforms | 4 | 7% | 290 |

- [Incrementality measurement platforms](/demand/global-en/categories/incrementality-measurement-platforms)

## How has branded search demand for Haus changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Haus worldwide fell from 460 to 290.
- Across the 11 months ending August 2026, Haus’ estimated Share of Search among incrementality measurement platforms worldwide decreased from 9% to 7%.
- Across the 11 months ending August 2026, Haus’ estimated Share of Search among incrementality measurement platforms worldwide peaked at 11.4% in December 2025 and was lowest at 7% in August 2026.

## How did search popularity change for incrementality measurement platforms worldwide in August 2026?

- In August 2026, Fospha gained estimated Share of Search among incrementality measurement platforms worldwide, from 71.2% to 71.7%.
- In August 2026, Haus lost estimated Share of Search among incrementality measurement platforms worldwide, from 7.7% to 7%.
- Estimated monthly branded searches for Measured worldwide fell 17% over 11 measured months, from 470 to 390 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Incrementality measurement platforms | 460 | 9% | 4 |
| Nov 2025 | Incrementality measurement platforms | 360 | 8.7% | 4 |
| Dec 2025 | Incrementality measurement platforms | 400 | 11.4% | 2 |
| Jan 2026 | Incrementality measurement platforms | 420 | 8.6% | 2 |
| Feb 2026 | Incrementality measurement platforms | 440 | 8.9% | 3 |
| Mar 2026 | Incrementality measurement platforms | 450 | 8.1% | 4 |
| Apr 2026 | Incrementality measurement platforms | 420 | 9.7% | 4 |
| May 2026 | Incrementality measurement platforms | 370 | 8.4% | 3 |
| Jun 2026 | Incrementality measurement platforms | 350 | 9.3% | 4 |
| Jul 2026 | Incrementality measurement platforms | 320 | 7.7% | 4 |
| Aug 2026 | Incrementality measurement platforms | 290 | 7% | 4 |
| Sep 2026 | Incrementality measurement platforms | — | — | — |

## How is Haus measured?

Brandwave collects information about searches that people make online using Haus’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “haus causal mmm”
- “haus incrementality”
- “haus.io”

## Which incrementality measurement platforms compete with Haus?

- [Fospha](/demand/global-en/brands/fospha): Head-to-head: /demand/global-en/compare/fospha-vs-haus
- [INCRMNTAL](/demand/global-en/brands/incrmntal): Head-to-head: /demand/global-en/compare/haus-vs-incrmntal
- [Measured](/demand/global-en/brands/measured): Head-to-head: /demand/global-en/compare/haus-vs-measured

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Haus: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/haus

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/haus. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.