--- title: "Hauppauge: search popularity worldwide" description: "Hauppauge makes TV tuners and video capture devices. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/hauppauge" publisher: "Brandwave" --- # Hauppauge: search popularity worldwide Hauppauge makes TV tuners and video capture devices. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Hauppauge - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among capture card brands**: 0.16% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Capture card brands | 5 | 0.16% | 140 | - [Capture card brands](/demand/global-en/categories/capture-card-brands) ## Top capture card brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hauppauge did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Elgato | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | AVerMedia | 1st | 1 of 3 | 1 of 2 | 2 of 5 | | Magewell | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Blackmagic Design | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hauppauge | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about capture card brands - Asked ChatGPT "What's the best capture card for streaming?": 1. Elgato, 2. AVerMedia - Asked ChatGPT "Which capture card should I buy for a console?": 1. Elgato - Asked ChatGPT "What capture card works best with a camera for streaming?": 1. Elgato - Searched Google, AI Overview "capture card": 1. Elgato - Searched Google, AI Overview "best capture card": 1. AVerMedia, 2. Elgato Not named in any answer: Magewell, Blackmagic Design and Hauppauge. Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## How has branded search demand for Hauppauge changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Hauppauge worldwide fell from 210 to 140. - Across the 12 months ending September 2026, Hauppauge’s share of searches among capture card brands worldwide held steady, from 0.23% to 0.16%. ## How did search popularity change for capture card brands worldwide in September 2026? - In September 2026, Elgato gained share of searches among capture card brands worldwide, from 62.5% to 66.5%. - In September 2026, AVerMedia lost share of searches among capture card brands worldwide, from 28.4% to 25.3%. - In September 2026, Magewell lost share of searches among capture card brands worldwide, from 6.4% to 5.7%. - Estimated monthly branded searches for Hauppauge worldwide fell 33.3% over 12 measured months, from 210 to 140 in September 2026. - Estimated monthly branded searches for Blackmagic Design worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Capture card brands | 210 | 0.23% | 5 | | Nov 2025 | Capture card brands | 210 | 0.25% | 5 | | Dec 2025 | Capture card brands | 260 | 0.28% | 5 | | Jan 2026 | Capture card brands | 210 | 0.22% | 5 | | Feb 2026 | Capture card brands | 210 | 0.27% | 5 | | Mar 2026 | Capture card brands | 210 | 0.23% | 5 | | Apr 2026 | Capture card brands | 170 | 0.18% | 5 | | May 2026 | Capture card brands | 210 | 0.27% | 5 | | Jun 2026 | Capture card brands | 170 | 0.22% | 5 | | Jul 2026 | Capture card brands | 210 | 0.27% | 5 | | Aug 2026 | Capture card brands | 210 | 0.27% | 5 | | Sep 2026 | Capture card brands | 140 | 0.16% | 5 | ## How are Hauppauge’s branded searches counted? Brandwave collects information about searches that people make online using Hauppauge’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “hauppauge capture card” ## Which capture card brands compete with Hauppauge? - [Elgato](/demand/global-en/brands/elgato): Head-to-head: /demand/global-en/compare/elgato-vs-hauppauge - [AVerMedia](/demand/global-en/brands/avermedia): Head-to-head: /demand/global-en/compare/avermedia-vs-hauppauge - [Magewell](/demand/global-en/brands/magewell): Head-to-head: /demand/global-en/compare/hauppauge-vs-magewell - [Blackmagic Design](/demand/global-en/brands/blackmagic-design): Head-to-head: /demand/global-en/compare/blackmagic-design-vs-hauppauge ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Hauppauge: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/hauppauge This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/hauppauge. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.