--- title: "Hatch: search popularity worldwide" description: "Hatch makes maternity clothes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/hatch-maternity" publisher: "Brandwave" --- # Hatch: search popularity worldwide Hatch makes maternity clothes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Hatch - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among maternity clothing brands**: 2.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Maternity clothing brands | 7 | 2.5% | 9.9K | - [Maternity clothing brands](/demand/global-en/categories/maternity-clothing-brands) ## Top maternity clothing brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hatch appeared in all five answers. Hatch is the second most recommended of the 13. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Old Navy | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Hatch | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Quince | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Seraphine | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | PinkBlush | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Kindred Bravely | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Ingrid & Isabel | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Mamalicious | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Motherhood Maternity | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ripe Maternity | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Storq | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Isabella Oliver | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cake Maternity | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about maternity clothing brands - Asked ChatGPT "Which maternity clothing brand should I buy?": 1. Old Navy, 2. Quince, 3. Hatch, 4. PinkBlush - Asked ChatGPT "What are the best maternity clothing brands?": 1. Seraphine, 2. Hatch, 3. Kindred Bravely, 4. Old Navy, 5. Quince, 6. PinkBlush - Asked ChatGPT "What's the best maternity clothing brand for work clothes?": 1. Seraphine, 2. Old Navy, 3. Hatch - Searched Google, AI Overview "maternity clothes": 1. Old Navy, 2. PinkBlush, 3. Ingrid & Isabel, 4. Hatch - Searched Google, AI Overview "best maternity clothes": 1. Quince, 2. Old Navy, 3. Kindred Bravely, 4. Hatch Not named in any answer: Mamalicious, Motherhood Maternity, Ripe Maternity, Storq, Isabella Oliver and Cake Maternity. Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026. ## How has branded search demand for Hatch changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Hatch worldwide fell from 12.1K to 9.9K. - Across the 12 months ending September 2026, Hatch’s share of searches among maternity clothing brands worldwide decreased from 4.3% to 2.5%. - Across the 12 months ending September 2026, Hatch’s share of searches among maternity clothing brands worldwide peaked at 6.1% in January 2026 and was lowest at 2.5% in September 2026. ## How did search popularity change for maternity clothing brands worldwide in September 2026? - In September 2026, PinkBlush gained share of searches among maternity clothing brands worldwide, from 46% to 54.8%. - In September 2026, Old Navy lost share of searches among maternity clothing brands worldwide, from 9.5% to 6.9%. - In September 2026, Kindred Bravely lost share of searches among maternity clothing brands worldwide, from 14.3% to 12.6%. - In September 2026, Motherhood Maternity lost share of searches among maternity clothing brands worldwide, from 5.2% to 3.8%. - In September 2026, Mamalicious lost share of searches among maternity clothing brands worldwide, from 8.1% to 7.2%. - In September 2026, Ingrid & Isabel lost share of searches among maternity clothing brands worldwide, from 2.8% to 2%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Maternity clothing brands | 12.1K | 4.3% | 7 | | Nov 2025 | Maternity clothing brands | 12.1K | 4.1% | 7 | | Dec 2025 | Maternity clothing brands | 12.1K | 4.7% | 7 | | Jan 2026 | Maternity clothing brands | 18.1K | 6.1% | 6 | | Feb 2026 | Maternity clothing brands | 14.8K | 5.1% | 6 | | Mar 2026 | Maternity clothing brands | 14.8K | 4.5% | 7 | | Apr 2026 | Maternity clothing brands | 12.1K | 3.8% | 8 | | May 2026 | Maternity clothing brands | 12.1K | 3.8% | 8 | | Jun 2026 | Maternity clothing brands | 8.1K | 3.1% | 9 | | Jul 2026 | Maternity clothing brands | 8.1K | 3.1% | 9 | | Aug 2026 | Maternity clothing brands | 9.9K | 2.9% | 7 | | Sep 2026 | Maternity clothing brands | 9.9K | 2.5% | 7 | ## How are Hatch’s branded searches counted? Brandwave collects information about searches that people make online using Hatch’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “hatch maternity” ## Which maternity clothing brands compete with Hatch? - [PinkBlush](/demand/global-en/brands/pinkblush) - [Kindred Bravely](/demand/global-en/brands/kindred-bravely) - [Mamalicious](/demand/global-en/brands/mamalicious) - [Old Navy](/demand/global-en/brands/old-navy): Head-to-head: /demand/global-en/compare/hatch-maternity-vs-old-navy - [Motherhood Maternity](/demand/global-en/brands/motherhood-maternity): Head-to-head: /demand/global-en/compare/hatch-maternity-vs-motherhood-maternity - [Seraphine](/demand/global-en/brands/seraphine): Head-to-head: /demand/global-en/compare/hatch-maternity-vs-seraphine - [Ripe Maternity](/demand/global-en/brands/ripe-maternity): Head-to-head: /demand/global-en/compare/hatch-maternity-vs-ripe-maternity - [Quince](/demand/global-en/brands/quince): Head-to-head: /demand/global-en/compare/hatch-maternity-vs-quince - [Ingrid & Isabel](/demand/global-en/brands/ingrid-and-isabel) - [Storq](/demand/global-en/brands/storq) - [Isabella Oliver](/demand/global-en/brands/isabella-oliver) - [Cake Maternity](/demand/global-en/brands/cake-maternity) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Hatch: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/hatch-maternity This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/hatch-maternity. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.