--- title: "HASA: search popularity worldwide" description: "HASA is a pool chemical brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/hasa" publisher: "Brandwave" --- # HASA: search popularity worldwide HASA is a pool chemical brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: HASA - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among pool chemical brands**: 86.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Pool chemical brands | 1 | 86.5% | 40.5K | - [Pool chemical brands](/demand/global-en/categories/pool-chemical-brands) ## Top pool chemical brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, HASA was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. HASA is the fourth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | HTH | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Poolife | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Clorox Pool&Spa | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | HASA | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Swimfree | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hy-Clor | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Zodiac | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | BioGuard | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pool chemical brands - Asked ChatGPT "Which pool chemical brand should I buy?": 1. Clorox Pool&Spa, 2. HTH, 3. HASA - Asked ChatGPT "What are the best pool chemical brands?": 1. Poolife, 2. HASA, 3. HTH, 4. Clorox Pool&Spa - Asked ChatGPT "What's the best pool chemical brand for a backyard pool?": 1. HTH, 2. Poolife, 3. Clorox Pool&Spa - Searched Google, AI Overview "swimming pool chemicals": named none of the brands we track - Searched Google, AI Overview "pool shock treatment": named none of the brands we track Not named in any answer: Swimfree, Hy-Clor, Zodiac and BioGuard. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for HASA changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for HASA worldwide fell from 49.5K to 40.5K. - Across the 12 months ending September 2026, HASA’s share of searches among pool chemical brands worldwide decreased from 87.9% to 86.5%. - Across the 12 months ending September 2026, HASA’s share of searches among pool chemical brands worldwide peaked at 88.2% in March 2026 and was lowest at 77.4% in June 2026. ## How did search popularity change for pool chemical brands worldwide in September 2026? - In September 2026, Hy-Clor overtook Zodiac to rank 3rd among pool chemical brands worldwide, with 3.4% of the searches. - In September 2026, HASA gained share of searches among pool chemical brands worldwide, from 84.2% to 86.5%. - In September 2026, Swimfree lost share of searches among pool chemical brands worldwide, from 9.2% to 6.2%. - In September 2026, Zodiac lost share of searches among pool chemical brands worldwide, from 2.7% to 2.1%. - Poolife’s share of searches among pool chemical brands worldwide has lost ground for 3 months in a row, from 1.1% to 0.56% in September 2026. - In September 2026, BioGuard rose from 8th to 7th among pool chemical brands worldwide. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Pool chemical brands | 49.5K | 87.9% | 1 | | Nov 2025 | Pool chemical brands | 40.5K | 85.7% | 1 | | Dec 2025 | Pool chemical brands | 49.5K | 86.8% | 1 | | Jan 2026 | Pool chemical brands | 49.5K | 86.4% | 1 | | Feb 2026 | Pool chemical brands | 40.5K | 85% | 1 | | Mar 2026 | Pool chemical brands | 60.5K | 88.2% | 1 | | Apr 2026 | Pool chemical brands | 49.5K | 85.6% | 1 | | May 2026 | Pool chemical brands | 49.5K | 83.7% | 1 | | Jun 2026 | Pool chemical brands | 40.5K | 77.4% | 1 | | Jul 2026 | Pool chemical brands | 49.5K | 79.8% | 1 | | Aug 2026 | Pool chemical brands | 49.5K | 84.2% | 1 | | Sep 2026 | Pool chemical brands | 40.5K | 86.5% | 1 | ## How are HASA’s branded searches counted? Brandwave collects information about searches that people make online using HASA’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “hasa” ## Which pool chemical brands compete with HASA? - [Swimfree](/demand/global-en/brands/swimfree): Head-to-head: /demand/global-en/compare/hasa-vs-swimfree - [Hy-Clor](/demand/global-en/brands/hy-clor): Head-to-head: /demand/global-en/compare/hasa-vs-hy-clor - [Zodiac](/demand/global-en/brands/zodiac-pool): Head-to-head: /demand/global-en/compare/hasa-vs-zodiac-pool - [HTH](/demand/global-en/brands/hth-pool): Head-to-head: /demand/global-en/compare/hasa-vs-hth-pool - [Poolife](/demand/global-en/brands/poolife): Head-to-head: /demand/global-en/compare/hasa-vs-poolife - [BioGuard](/demand/global-en/brands/bioguard) - [Clorox Pool&Spa](/demand/global-en/brands/clorox-poolandspa) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "HASA: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/hasa This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/hasa. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.