--- title: "Harvey Norman: search popularity and Share of Search worldwide" description: "Harvey Norman is a furniture retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/harvey-norman" publisher: "Brandwave" --- # Harvey Norman: search popularity and Share of Search worldwide Harvey Norman is a furniture retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Harvey Norman - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among furniture brands**: 2.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Furniture brands | 2 | 2.6% | 1.5M | | Electronics retailers | 3 | 5.2% | 1.5M | - [Furniture brands](/demand/global-en/categories/furniture-brands) - [Electronics retailers](/demand/global-en/categories/electronics-retailers) ## How has branded search demand for Harvey Norman changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Harvey Norman worldwide fell from 1.8M to 1.5M. - Across the 11 months ending August 2026, Harvey Norman’s estimated Share of Search among furniture brands worldwide decreased from 3.2% to 2.6%. - Across the 11 months ending August 2026, Harvey Norman’s estimated Share of Search among furniture brands worldwide peaked at 4.7% in December 2025 and was lowest at 2.6% in August 2026. - Across the 11 months ending August 2026, Harvey Norman’s estimated Share of Search among electronics retailers worldwide decreased from 6.2% to 5.2%. - Across the 11 months ending August 2026, Harvey Norman’s estimated Share of Search among electronics retailers worldwide peaked at 6.5% in December 2025 and was lowest at 5.2% in August 2026. ## How did search popularity change for furniture brands worldwide in August 2026? - In August 2026, IKEA gained estimated Share of Search among furniture brands worldwide, from 96.1% to 96.7%. - In August 2026, Harvey Norman lost estimated Share of Search among furniture brands worldwide, from 3.2% to 2.6%. - Estimated monthly branded searches for Nick Scali worldwide rose 22.7% over 11 measured months, from 110K to 135K in August 2026. - Estimated monthly branded searches for Freedom Furniture worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026. ## How did search popularity change for electronics retailers worldwide in August 2026? - In August 2026, Currys gained estimated Share of Search among electronics retailers worldwide, from 18% to 21.1%. - In August 2026, Best Buy lost estimated Share of Search among electronics retailers worldwide, from 73.4% to 70.2%. - Estimated monthly branded searches for JB Hi-Fi worldwide rose 49.5% over 11 measured months, from 33.1K to 49.5K in August 2026. - Estimated monthly branded searches for Harvey Norman worldwide fell 18% over 11 measured months, from 1.8M to 1.5M in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Furniture brands | 1.8M | 3.2% | 2 | | Nov 2025 | Furniture brands | 2.7M | 4.7% | 2 | | Dec 2025 | Furniture brands | 2.7M | 4.7% | 2 | | Jan 2026 | Furniture brands | 1.8M | 3.2% | 2 | | Feb 2026 | Furniture brands | 1.5M | 3.2% | 2 | | Mar 2026 | Furniture brands | 1.5M | 3.2% | 2 | | Apr 2026 | Furniture brands | 1.5M | 3.2% | 2 | | May 2026 | Furniture brands | 1.8M | 3.8% | 2 | | Jun 2026 | Furniture brands | 1.5M | 3.2% | 2 | | Jul 2026 | Furniture brands | 1.5M | 3.2% | 2 | | Aug 2026 | Furniture brands | 1.5M | 2.6% | 2 | | Sep 2026 | Furniture brands | — | — | — | | Oct 2025 | Electronics retailers | 1.8M | 6.2% | 3 | | Nov 2025 | Electronics retailers | 2.7M | 6.3% | 3 | | Dec 2025 | Electronics retailers | 2.7M | 6.5% | 3 | | Jan 2026 | Electronics retailers | 1.8M | 6.2% | 3 | | Feb 2026 | Electronics retailers | 1.5M | 6.3% | 3 | | Mar 2026 | Electronics retailers | 1.5M | 5.4% | 3 | | Apr 2026 | Electronics retailers | 1.5M | 5.4% | 3 | | May 2026 | Electronics retailers | 1.8M | 6.5% | 3 | | Jun 2026 | Electronics retailers | 1.5M | 5.4% | 3 | | Jul 2026 | Electronics retailers | 1.5M | 5.4% | 3 | | Aug 2026 | Electronics retailers | 1.5M | 5.2% | 3 | | Sep 2026 | Electronics retailers | — | — | — | ## How is Harvey Norman measured? Brandwave collects information about searches that people make online using Harvey Norman’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “harvey norman” ## Which furniture brands compete with Harvey Norman? - [IKEA](/demand/global-en/brands/ikea): Head-to-head: /demand/global-en/compare/harvey-norman-vs-ikea - [Freedom Furniture](/demand/global-en/brands/freedom-furniture): Head-to-head: /demand/global-en/compare/freedom-furniture-vs-harvey-norman - [Nick Scali](/demand/global-en/brands/nick-scali): Head-to-head: /demand/global-en/compare/harvey-norman-vs-nick-scali - [Mocka](/demand/global-en/brands/mocka): Head-to-head: /demand/global-en/compare/harvey-norman-vs-mocka ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Harvey Norman: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/harvey-norman This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/harvey-norman. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.