--- title: "Harry Winston: search popularity worldwide" description: "An American luxury jeweller. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/harry-winston" publisher: "Brandwave" --- # Harry Winston: search popularity worldwide An American luxury jeweller. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Harry Winston - **Owned by**: Swatch Group - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among jewellery brands**: 1.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Jewellery brands | 10 | 1.4% | 165K | - [Jewellery brands](/demand/global-en/categories/jewellery-brands) ## Top jewellery brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Harry Winston was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Harry Winston is the ninth most recommended of the 13. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Cartier | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Tiffany & Co. | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Mejuri | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Van Cleef & Arpels | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Pandora | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Bulgari | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Gorjana | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Missoma | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Harry Winston | 9th | 0 of 3 | 2 of 2 | 2 of 5 | | David Yurman | 10th | 1 of 3 | 1 of 2 | 2 of 5 | | Catbird | 11th | 2 of 3 | 0 of 2 | 2 of 5 | | Swarovski | 12th | 1 of 3 | 0 of 2 | 1 of 5 | | Meadowlark | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about jewellery brands - Asked ChatGPT "Which jewellery brand should I buy?": 1. Mejuri, 2. Pandora, 3. Tiffany & Co., 4. Cartier, 5. Gorjana - Asked ChatGPT "What are the best jewellery brands?": 1. Cartier, 2. Tiffany & Co., 3. Van Cleef & Arpels, 4. Mejuri, 5. Missoma, 6. Pandora, 7. Bulgari, 8. Swarovski, 9. David Yurman, 10. Catbird - Asked ChatGPT "What's the best jewellery brand for everyday wear?": 1. Mejuri, 2. Gorjana, 3. Pandora, 4. Missoma, 5. Catbird - Searched Google, AI Overview "jewellery brands": 1. Cartier, 2. Tiffany & Co., 3. Van Cleef & Arpels, 4. Bulgari, 5. Harry Winston, 6. Mejuri, 7. David Yurman - Searched Google, AI Overview "fine jewellery": 1. Cartier, 2. Tiffany & Co., 3. Van Cleef & Arpels, 4. Bulgari, 5. Harry Winston Not named in any answer: Meadowlark. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How has branded search demand for Harry Winston changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Harry Winston worldwide fell from 201K to 165K. - Across the 12 months ending September 2026, Harry Winston’s share of searches among jewellery brands worldwide held steady, from 1.6% to 1.4%. ## How did search popularity change for jewellery brands worldwide in September 2026? - In September 2026, Van Cleef & Arpels overtook Mejuri to rank 6th among jewellery brands worldwide, with 3.8% of the searches. - In September 2026, Swarovski gained share of searches among jewellery brands worldwide, from 33.4% to 34.4%. - In September 2026, Cartier gained share of searches among jewellery brands worldwide, from 22.4% to 23.1%. - In September 2026, Tiffany & Co. lost share of searches among jewellery brands worldwide, from 13.2% to 11.1%. - In September 2026, Mejuri lost share of searches among jewellery brands worldwide, from 3.7% to 3.1%. - In September 2026, Pandora rose from 4th to 3rd among jewellery brands worldwide. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Jewellery brands | 201K | 1.6% | 10 | | Nov 2025 | Jewellery brands | 165K | 0.91% | 10 | | Dec 2025 | Jewellery brands | 246K | 1.1% | 10 | | Jan 2026 | Jewellery brands | 201K | 1.4% | 10 | | Feb 2026 | Jewellery brands | 135K | 1% | 10 | | Mar 2026 | Jewellery brands | 165K | 1.4% | 10 | | Apr 2026 | Jewellery brands | 165K | 1.4% | 10 | | May 2026 | Jewellery brands | 165K | 1.1% | 10 | | Jun 2026 | Jewellery brands | 135K | 1.1% | 10 | | Jul 2026 | Jewellery brands | 135K | 1.1% | 10 | | Aug 2026 | Jewellery brands | 165K | 1.3% | 10 | | Sep 2026 | Jewellery brands | 165K | 1.4% | 10 | ## How are Harry Winston’s branded searches counted? Brandwave collects information about searches that people make online using Harry Winston’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “harry winston” ## Which jewellery brands compete with Harry Winston? - [Swarovski](/demand/global-en/brands/swarovski) - [Cartier](/demand/global-en/brands/cartier) - [Pandora](/demand/global-en/brands/pandora) - [Tiffany & Co.](/demand/global-en/brands/tiffany-and-co) - [David Yurman](/demand/global-en/brands/david-yurman) - [Van Cleef & Arpels](/demand/global-en/brands/van-cleef-and-arpels) - [Mejuri](/demand/global-en/brands/mejuri): Head-to-head: /demand/global-en/compare/harry-winston-vs-mejuri - [Bulgari](/demand/global-en/brands/bulgari): Head-to-head: /demand/global-en/compare/bulgari-vs-harry-winston - [Gorjana](/demand/global-en/brands/gorjana): Head-to-head: /demand/global-en/compare/gorjana-vs-harry-winston - [Missoma](/demand/global-en/brands/missoma): Head-to-head: /demand/global-en/compare/harry-winston-vs-missoma - [Catbird](/demand/global-en/brands/catbird): Head-to-head: /demand/global-en/compare/catbird-vs-harry-winston - [Meadowlark](/demand/global-en/brands/meadowlark) ## Who owns Harry Winston? Harry Winston is owned by Swatch Group. Brandwave does not track any other brands owned by Swatch Group. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Harry Winston? Harry Winston is owned by Swatch Group. Brandwave does not track any other brands owned by Swatch Group. ## Cite this page Brandwave. "Harry Winston: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/harry-winston This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/harry-winston. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.