---
title: "Harpic: search popularity and Share of Search worldwide"
description: "Harpic makes toilet cleaners. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/harpic"
publisher: "Brandwave"
---

# Harpic: search popularity and Share of Search worldwide

Harpic makes toilet cleaners. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Harpic
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among toilet cleaners**: 14.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Toilet cleaners | 2 | 14.7% | 165K |

- [Toilet cleaners](/demand/global-en/categories/toilet-cleaners)

## How has branded search demand for Harpic changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Harpic worldwide held steady at 165K.
- Across the 11 months ending August 2026, Harpic’s estimated Share of Search among toilet cleaners worldwide increased from 13.2% to 14.7%.
- Across the 11 months ending August 2026, Harpic’s estimated Share of Search among toilet cleaners worldwide peaked at 17.5% in June 2026 and was lowest at 9.8% in December 2025.

## How did search popularity change for toilet cleaners worldwide in August 2026?

- In August 2026, Lysol gained estimated Share of Search among toilet cleaners worldwide, from 12.3% to 14.7%.
- In August 2026, The Works lost estimated Share of Search among toilet cleaners worldwide, from 61.4% to 59.8%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Toilet cleaners | 165K | 13.2% | 2 |
| Nov 2025 | Toilet cleaners | 135K | 9.9% | 2 |
| Dec 2025 | Toilet cleaners | 135K | 9.8% | 2 |
| Jan 2026 | Toilet cleaners | 135K | 12.7% | 2 |
| Feb 2026 | Toilet cleaners | 135K | 12.9% | 2 |
| Mar 2026 | Toilet cleaners | 165K | 15.1% | 2 |
| Apr 2026 | Toilet cleaners | 165K | 17.4% | 2 |
| May 2026 | Toilet cleaners | 165K | 17% | 2 |
| Jun 2026 | Toilet cleaners | 165K | 17.5% | 2 |
| Jul 2026 | Toilet cleaners | 165K | 15.1% | 2 |
| Aug 2026 | Toilet cleaners | 165K | 14.7% | 2 |
| Sep 2026 | Toilet cleaners | — | — | — |

## How is Harpic measured?

Brandwave collects information about searches that people make online using Harpic’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “harpic”

## Which toilet cleaners compete with Harpic?

- [The Works](/demand/global-en/brands/the-works): Head-to-head: /demand/global-en/compare/harpic-vs-the-works
- [Lysol](/demand/global-en/brands/lysol): Head-to-head: /demand/global-en/compare/harpic-vs-lysol
- [Domestos](/demand/global-en/brands/domestos): Head-to-head: /demand/global-en/compare/domestos-vs-harpic
- [Zoflora](/demand/global-en/brands/zoflora): Head-to-head: /demand/global-en/compare/harpic-vs-zoflora
- [Toilet Duck](/demand/global-en/brands/toilet-duck): Head-to-head: /demand/global-en/compare/harpic-vs-toilet-duck

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Harpic: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/harpic

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/harpic. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.