---
title: "HARO: search popularity worldwide"
description: "HARO (Help a Reporter Out) sends journalist requests to sources by email. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/haro"
publisher: "Brandwave"
---

# HARO: search popularity worldwide

HARO (Help a Reporter Out) sends journalist requests to sources by email. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: HARO
- **Owned by**: Featured
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among journalist request services**: 6.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Journalist request services | 3 | 6.4% | 1.6K |

- [Journalist request services](/demand/global-en/categories/journalist-request-services)

## Top journalist request services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, HARO appeared in all five answers. HARO is the most recommended of the six.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| HARO | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Qwoted | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Featured | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Source of Sources | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| MentionMatch | 5th | 3 of 3 | 1 of 2 | 4 of 5 |
| SourceBottle | 6th | 1 of 3 | 1 of 2 | 2 of 5 |

## Every AI answer about journalist request services

- Asked ChatGPT "Which journalist request service should I use to get press coverage?": 1. Featured, 2. HARO, 3. Qwoted, 4. MentionMatch
- Asked ChatGPT "What are the best alternatives to HARO?": 1. HARO, 2. Source of Sources, 3. Qwoted, 4. Featured, 5. MentionMatch, 6. SourceBottle
- Asked ChatGPT "What's the best journalist request service for a small B2B company?": 1. Featured, 2. Qwoted, 3. Source of Sources, 4. MentionMatch, 5. HARO
- Searched Google, AI Overview "haro alternatives": 1. HARO, 2. Source of Sources, 3. Qwoted, 4. Featured, 5. MentionMatch, 6. SourceBottle
- Searched Google, AI Overview "journalist requests": 1. HARO, 2. Qwoted

Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026.

## How has branded search demand for HARO changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for HARO worldwide fell from 2.9K to 1.6K.
- Across the 12 months ending September 2026, HARO’s share of searches among journalist request services worldwide decreased from 13.3% to 6.4%.
- Across the 12 months ending September 2026, HARO’s share of searches among journalist request services worldwide peaked at 13.8% in December 2025 and was lowest at 6.4% in September 2026.
- Across the 12 months ending September 2026, HARO fell from 2nd to 3rd among journalist request services worldwide.

## How did search popularity change for journalist request services worldwide in September 2026?

- In September 2026, Qwoted gained share of searches among journalist request services worldwide, from 70.8% to 72.5%.
- In September 2026, Source of Sources lost share of searches among journalist request services worldwide, from 5.1% to 4%.
- In September 2026, HARO lost share of searches among journalist request services worldwide, from 7.4% to 6.4%.
- SourceBottle’s share of searches among journalist request services worldwide has gained ground for 3 months in a row, from 9.4% to 11.6% in September 2026.
- Estimated monthly branded searches for MentionMatch worldwide rose 100% over 12 measured months, from 320 to 640 in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Journalist request services | 2.9K | 13.3% | 2 |
| Nov 2025 | Journalist request services | 2.9K | 13.3% | 2 |
| Dec 2025 | Journalist request services | 2.9K | 13.8% | 2 |
| Jan 2026 | Journalist request services | 2.9K | 13.6% | 2 |
| Feb 2026 | Journalist request services | 2.9K | 13.2% | 2 |
| Mar 2026 | Journalist request services | 2.9K | 13.1% | 2 |
| Apr 2026 | Journalist request services | 2.4K | 11.1% | 2 |
| May 2026 | Journalist request services | 2.4K | 9.1% | 2 |
| Jun 2026 | Journalist request services | 1.9K | 7.5% | 3 |
| Jul 2026 | Journalist request services | 1.9K | 7.4% | 3 |
| Aug 2026 | Journalist request services | 1.9K | 7.4% | 3 |
| Sep 2026 | Journalist request services | 1.6K | 6.4% | 3 |

## How are HARO’s branded searches counted?

Brandwave collects information about searches that people make online using HARO’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “help a reporter”

## Which journalist request services compete with HARO?

- [Qwoted](/demand/global-en/brands/qwoted): Head-to-head: /demand/global-en/compare/haro-vs-qwoted
- [SourceBottle](/demand/global-en/brands/sourcebottle): Head-to-head: /demand/global-en/compare/haro-vs-sourcebottle
- [Source of Sources](/demand/global-en/brands/source-of-sources): Head-to-head: /demand/global-en/compare/haro-vs-source-of-sources
- [Featured](/demand/global-en/brands/featured-com): Head-to-head: /demand/global-en/compare/featured-com-vs-haro
- [MentionMatch](/demand/global-en/brands/mentionmatch): Head-to-head: /demand/global-en/compare/haro-vs-mentionmatch

## Who owns HARO?

HARO is owned by Featured. Brandwave also tracks Featured, owned by the same company, worldwide.

- [Featured](/demand/global-en/companies/featured-com): Owns 2 tracked brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns HARO?

HARO is owned by Featured. Brandwave also tracks Featured, owned by the same company, worldwide.

## Cite this page

Brandwave. "HARO: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/haro

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/haro. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
