---
title: "Harley-Davidson: search popularity and Share of Search worldwide"
description: "Harley-Davidson is a motorcycle brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/harley-davidson"
publisher: "Brandwave"
---

# Harley-Davidson: search popularity and Share of Search worldwide

Harley-Davidson is a motorcycle brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Harley-Davidson
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among motorcycle brands**: 14.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Motorcycle brands | 2 | 14.8% | 3.4M |

- [Motorcycle brands](/demand/global-en/categories/motorcycle-brands)

## How has branded search demand for Harley-Davidson changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Harley-Davidson worldwide held steady at 3.4M.
- Across the 11 months ending August 2026, Harley-Davidson’s estimated Share of Search among motorcycle brands worldwide increased from 13.4% to 14.8%.
- Across the 11 months ending August 2026, Harley-Davidson’s estimated Share of Search among motorcycle brands worldwide peaked at 15.2% in June 2026 and was lowest at 11.9% in November 2025.
- Across the 11 months ending August 2026, Harley-Davidson rose from 4th to 2nd among motorcycle brands worldwide.

## How did search popularity change for motorcycle brands worldwide in August 2026?

- In August 2026, Harley-Davidson overtook Suzuki to rank 2nd among motorcycle brands worldwide, at 14.8%.
- In August 2026, Royal Enfield overtook Suzuki to rank 3rd among motorcycle brands worldwide, at 14.8%.
- In August 2026, KTM gained estimated Share of Search among motorcycle brands worldwide, from 5.8% to 6.6%.
- In August 2026, Ducati gained estimated Share of Search among motorcycle brands worldwide, from 4.8% to 5.4%.
- In August 2026, Honda lost estimated Share of Search among motorcycle brands worldwide, from 35.6% to 32.9%.
- In August 2026, Suzuki lost estimated Share of Search among motorcycle brands worldwide, from 16% to 14.8%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Motorcycle brands | 3.4M | 13.4% | 4 |
| Nov 2025 | Motorcycle brands | 2.7M | 11.9% | 4 |
| Dec 2025 | Motorcycle brands | 2.7M | 12.5% | 3 |
| Jan 2026 | Motorcycle brands | 2.7M | 12.1% | 4 |
| Feb 2026 | Motorcycle brands | 2.7M | 12.9% | 3 |
| Mar 2026 | Motorcycle brands | 3.4M | 14.3% | 3 |
| Apr 2026 | Motorcycle brands | 3.4M | 14.7% | 2 |
| May 2026 | Motorcycle brands | 3.4M | 14.8% | 2 |
| Jun 2026 | Motorcycle brands | 3.4M | 15.2% | 2 |
| Jul 2026 | Motorcycle brands | 2.7M | 13.1% | 3 |
| Aug 2026 | Motorcycle brands | 3.4M | 14.8% | 2 |
| Sep 2026 | Motorcycle brands | — | — | — |

## How is Harley-Davidson measured?

Brandwave collects information about searches that people make online using Harley-Davidson’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “harley davidson”

## Which motorcycle brands compete with Harley-Davidson?

- [Honda](/demand/global-en/brands/honda): Head-to-head: /demand/global-en/compare/harley-davidson-vs-honda
- [Royal Enfield](/demand/global-en/brands/royal-enfield): Head-to-head: /demand/global-en/compare/harley-davidson-vs-royal-enfield
- [Suzuki](/demand/global-en/brands/suzuki): Head-to-head: /demand/global-en/compare/harley-davidson-vs-suzuki
- [Kawasaki](/demand/global-en/brands/kawasaki): Head-to-head: /demand/global-en/compare/harley-davidson-vs-kawasaki
- [KTM](/demand/global-en/brands/ktm): Head-to-head: /demand/global-en/compare/harley-davidson-vs-ktm
- [Ducati](/demand/global-en/brands/ducati)
- [Triumph](/demand/global-en/brands/triumph)
- [Yamaha Motor](/demand/global-en/brands/yamaha-motor)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Harley-Davidson: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/harley-davidson

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/harley-davidson. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.