---
title: "Haribo: search popularity and Share of Search worldwide"
description: "Haribo makes lollies sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/haribo"
publisher: "Brandwave"
---

# Haribo: search popularity and Share of Search worldwide

Haribo makes lollies sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Haribo
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among lollies**: 44.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Lollies | 2 | 44.1% | 450K |

- [Lollies](/demand/global-en/categories/lollies)

## How has branded search demand for Haribo changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Haribo worldwide fell from 673K to 450K.
- Across the 11 months ending August 2026, Haribo’s estimated Share of Search among lollies worldwide decreased from 57.4% to 44.1%.
- Across the 11 months ending August 2026, Haribo’s estimated Share of Search among lollies worldwide peaked at 57.4% in October 2025 and was lowest at 32.4% in November 2025.
- Across the 11 months ending August 2026, Haribo fell from 1st to 2nd among lollies worldwide.

## How did search popularity change for lollies worldwide in August 2026?

- In August 2026, Cadbury overtook Haribo to take the highest estimated Share of Search among lollies worldwide, at 44.1%.
- In August 2026, Haribo lost estimated Share of Search among lollies worldwide, from 52.5% to 44.1%.
- In August 2026, Nestle lost estimated Share of Search among lollies worldwide, from 4.7% to 4%.
- Estimated monthly branded searches for Swizzels worldwide fell 45.5% over 11 measured months, from 6.6K to 3.6K in August 2026.
- Estimated monthly branded searches for Maynards Bassetts worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Lollies | 673K | 57.4% | 1 |
| Nov 2025 | Lollies | 550K | 32.4% | 2 |
| Dec 2025 | Lollies | 550K | 52.5% | 1 |
| Jan 2026 | Lollies | 550K | 55.2% | 1 |
| Feb 2026 | Lollies | 550K | 52.5% | 1 |
| Mar 2026 | Lollies | 550K | 48.7% | 1 |
| Apr 2026 | Lollies | 550K | 52.6% | 1 |
| May 2026 | Lollies | 550K | 56.7% | 1 |
| Jun 2026 | Lollies | 450K | 48.7% | 1 |
| Jul 2026 | Lollies | 450K | 52.5% | 1 |
| Aug 2026 | Lollies | 450K | 44.1% | 2 |
| Sep 2026 | Lollies | — | — | — |

## How is Haribo measured?

Brandwave collects information about searches that people make online using Haribo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “haribo”

## Which lollies compete with Haribo?

- [Cadbury](/demand/global-en/brands/cadbury): Head-to-head: /demand/global-en/compare/cadbury-vs-haribo
- [Mars](/demand/global-en/brands/mars-chocolate): Head-to-head: /demand/global-en/compare/haribo-vs-mars-chocolate
- [Nestle](/demand/global-en/brands/nestle-confectionery): Head-to-head: /demand/global-en/compare/haribo-vs-nestle-confectionery
- [Swizzels](/demand/global-en/brands/swizzels): Head-to-head: /demand/global-en/compare/haribo-vs-swizzels
- [Maynards Bassetts](/demand/global-en/brands/maynards-bassetts): Head-to-head: /demand/global-en/compare/haribo-vs-maynards-bassetts

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Haribo: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/haribo

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/haribo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.