---
title: "Hargreaves Lansdown: search popularity and Share of Search worldwide"
description: "Hargreaves Lansdown is investment platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/hargreaves-lansdown"
publisher: "Brandwave"
---

# Hargreaves Lansdown: search popularity and Share of Search worldwide

Hargreaves Lansdown is investment platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Hargreaves Lansdown
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among financial advisers**: 6.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Financial advisers | 5 | 6.7% | 550K |

- [Financial advisers](/demand/global-en/categories/financial-advisers)

## How has branded search demand for Hargreaves Lansdown changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Hargreaves Lansdown worldwide fell from 673K to 550K.
- Across the 11 months ending August 2026, Hargreaves Lansdown’s estimated Share of Search among financial advisers worldwide decreased from 7.3% to 6.7%.
- Across the 11 months ending August 2026, Hargreaves Lansdown’s estimated Share of Search among financial advisers worldwide peaked at 8.6% in November 2025 and was lowest at 6% in May 2026.

## How did search popularity change for financial advisers worldwide in August 2026?

- In August 2026, Vanguard gained estimated Share of Search among financial advisers worldwide, from 29% to 33.4%.
- In August 2026, Charles Schwab lost estimated Share of Search among financial advisers worldwide, from 43.4% to 40.9%.
- In August 2026, Edward Jones lost estimated Share of Search among financial advisers worldwide, from 10.7% to 10%.
- Estimated monthly branded searches for St James's Place worldwide fell 33.1% over 11 measured months, from 90.5K to 60.5K in August 2026.
- Estimated monthly branded searches for Hargreaves Lansdown worldwide fell 18.3% over 11 measured months, from 673K to 550K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Financial advisers | 673K | 7.3% | 5 |
| Nov 2025 | Financial advisers | 673K | 8.6% | 5 |
| Dec 2025 | Financial advisers | 550K | 6.6% | 5 |
| Jan 2026 | Financial advisers | 823K | 8.1% | 5 |
| Feb 2026 | Financial advisers | 673K | 7.3% | 5 |
| Mar 2026 | Financial advisers | 673K | 7.3% | 5 |
| Apr 2026 | Financial advisers | 673K | 6.7% | 5 |
| May 2026 | Financial advisers | 550K | 6% | 5 |
| Jun 2026 | Financial advisers | 673K | 7.3% | 5 |
| Jul 2026 | Financial advisers | 550K | 7.1% | 5 |
| Aug 2026 | Financial advisers | 550K | 6.7% | 5 |
| Sep 2026 | Financial advisers | — | — | — |

## How is Hargreaves Lansdown measured?

Brandwave collects information about searches that people make online using Hargreaves Lansdown’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “hargreaves lansdown”

## Which financial advisers compete with Hargreaves Lansdown?

- [Charles Schwab](/demand/global-en/brands/charles-schwab): Head-to-head: /demand/global-en/compare/charles-schwab-vs-hargreaves-lansdown
- [Vanguard](/demand/global-en/brands/vanguard): Head-to-head: /demand/global-en/compare/hargreaves-lansdown-vs-vanguard
- [Edward Jones](/demand/global-en/brands/edward-jones): Head-to-head: /demand/global-en/compare/edward-jones-vs-hargreaves-lansdown
- [Fidelity](/demand/global-en/brands/fidelity-investments): Head-to-head: /demand/global-en/compare/fidelity-investments-vs-hargreaves-lansdown
- [St James's Place](/demand/global-en/brands/st-james-s-place): Head-to-head: /demand/global-en/compare/hargreaves-lansdown-vs-st-james-s-place

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Hargreaves Lansdown: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/hargreaves-lansdown

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/hargreaves-lansdown. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.