--- title: "Hard Yakka: search popularity worldwide" description: "Hard Yakka makes workwear sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/hard-yakka" publisher: "Brandwave" --- # Hard Yakka: search popularity worldwide Hard Yakka makes workwear sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Hard Yakka - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among workwear brands**: 0.65% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Workwear brands | 2 | 0.65% | 18.1K | | Hi vis clothing brands | 1 | 80.1% | 18.1K | - [Workwear brands](/demand/global-en/categories/workwear-brands) - [Hi vis clothing brands](/demand/global-en/categories/hi-vis-clothing-brands) ## How has branded search demand for Hard Yakka changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Hard Yakka worldwide held steady at 18.1K. - Across the 11 months ending August 2026, Hard Yakka rose from 3rd to 2nd among workwear brands worldwide. - Across the 11 months ending August 2026, Hard Yakka’s estimated Share of Search among hi vis clothing brands worldwide decreased from 82% to 80.1%. - Across the 11 months ending August 2026, Hard Yakka’s estimated Share of Search among hi vis clothing brands worldwide peaked at 82% in October 2025 and was lowest at 78.4% in July 2026. ## How did search popularity change for workwear brands worldwide in August 2026? - Estimated monthly branded searches for Dickies worldwide fell 55.3% over 11 measured months, from 33.1K to 14.8K in August 2026. - Estimated monthly branded searches for Carhartt WIP worldwide fell 43.4% over 11 measured months, from 4.8M to 2.7M in August 2026. - Estimated monthly branded searches for Caterpillar worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026. ## How did search popularity change for hi vis clothing brands worldwide in August 2026? - In August 2026, Hard Yakka gained estimated Share of Search among hi vis clothing brands worldwide, from 78.4% to 80.1%. - In August 2026, DNC gained estimated Share of Search among hi vis clothing brands worldwide, from 10.1% to 10.6%. - In August 2026, KingGee lost estimated Share of Search among hi vis clothing brands worldwide, from 8.5% to 7.1%. - In August 2026, Bisley lost estimated Share of Search among hi vis clothing brands worldwide, from 2.5% to 1.7%. - Estimated monthly branded searches for Portwest worldwide rose 57.1% over 11 measured months, from 70 to 110 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Workwear brands | 18.1K | 0.37% | 3 | | Nov 2025 | Workwear brands | 18.1K | 0.26% | 3 | | Dec 2025 | Workwear brands | 12.1K | 0.17% | 3 | | Jan 2026 | Workwear brands | 14.8K | 0.3% | 3 | | Feb 2026 | Workwear brands | 14.8K | 0.45% | 3 | | Mar 2026 | Workwear brands | 18.1K | 0.55% | 2 | | Apr 2026 | Workwear brands | 18.1K | 0.65% | 2 | | May 2026 | Workwear brands | 18.1K | 0.77% | 2 | | Jun 2026 | Workwear brands | 18.1K | 0.8% | 2 | | Jul 2026 | Workwear brands | 14.8K | 0.63% | 2 | | Aug 2026 | Workwear brands | 18.1K | 0.65% | 2 | | Sep 2026 | Workwear brands | — | — | — | | Oct 2025 | Hi vis clothing brands | 18.1K | 82% | 1 | | Nov 2025 | Hi vis clothing brands | 18.1K | 82% | 1 | | Dec 2025 | Hi vis clothing brands | 12.1K | 80.7% | 1 | | Jan 2026 | Hi vis clothing brands | 14.8K | 79.3% | 1 | | Feb 2026 | Hi vis clothing brands | 14.8K | 79% | 1 | | Mar 2026 | Hi vis clothing brands | 18.1K | 82% | 1 | | Apr 2026 | Hi vis clothing brands | 18.1K | 82% | 1 | | May 2026 | Hi vis clothing brands | 18.1K | 79.8% | 1 | | Jun 2026 | Hi vis clothing brands | 18.1K | 78.8% | 1 | | Jul 2026 | Hi vis clothing brands | 14.8K | 78.4% | 1 | | Aug 2026 | Hi vis clothing brands | 18.1K | 80.1% | 1 | | Sep 2026 | Hi vis clothing brands | — | — | — | ## How is Hard Yakka measured? Brandwave collects information about searches that people make online using Hard Yakka’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “hardyakka” ## Which workwear brands compete with Hard Yakka? - [Carhartt WIP](/demand/global-en/brands/carhartt-wip): Head-to-head: /demand/global-en/compare/carhartt-wip-vs-hard-yakka - [Dickies](/demand/global-en/brands/dickies): Head-to-head: /demand/global-en/compare/dickies-vs-hard-yakka - [Caterpillar](/demand/global-en/brands/caterpillar): Head-to-head: /demand/global-en/compare/caterpillar-vs-hard-yakka - [Bisley](/demand/global-en/brands/bisley): Head-to-head: /demand/global-en/compare/bisley-vs-hard-yakka ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Hard Yakka: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/hard-yakka This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/hard-yakka. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.