---
title: "Hape: search popularity and Share of Search worldwide"
description: "Hape is toy maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/hape"
publisher: "Brandwave"
---

# Hape: search popularity and Share of Search worldwide

Hape is toy maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Hape
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among dolls house brands**: 5.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Dolls house brands | 2 | 5.4% | 40.5K |

- [Dolls house brands](/demand/global-en/categories/dolls-house-brands)

## How has branded search demand for Hape changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Hape worldwide fell from 49.5K to 40.5K.
- Across the 11 months ending August 2026, Hape’s estimated Share of Search among dolls house brands worldwide peaked at 7.9% in April 2026 and was lowest at 4.5% in December 2025.

## How did search popularity change for dolls house brands worldwide in August 2026?

- In August 2026, Sylvanian Families lost estimated Share of Search among dolls house brands worldwide, from 90.8% to 90.1%.
- Hape’s estimated Share of Search among dolls house brands worldwide has lost ground for 3 months in a row, from 7.9% to 5.4% in August 2026.
- Estimated monthly branded searches for Melissa & Doug worldwide fell 18.8% over 11 measured months, from 480 to 390 in August 2026.
- Estimated monthly branded searches for Le Toy Van worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Dolls house brands | 49.5K | 5.4% | 2 |
| Nov 2025 | Dolls house brands | 60.5K | 5.4% | 2 |
| Dec 2025 | Dolls house brands | 60.5K | 4.5% | 2 |
| Jan 2026 | Dolls house brands | 49.5K | 6.6% | 2 |
| Feb 2026 | Dolls house brands | 40.5K | 6.6% | 2 |
| Mar 2026 | Dolls house brands | 49.5K | 6.6% | 2 |
| Apr 2026 | Dolls house brands | 49.5K | 7.9% | 2 |
| May 2026 | Dolls house brands | 49.5K | 7.9% | 2 |
| Jun 2026 | Dolls house brands | 40.5K | 6.6% | 2 |
| Jul 2026 | Dolls house brands | 40.5K | 5.5% | 2 |
| Aug 2026 | Dolls house brands | 40.5K | 5.4% | 2 |
| Sep 2026 | Dolls house brands | — | — | — |

## How is Hape measured?

Brandwave collects information about searches that people make online using Hape’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “hape”

## Which dolls house brands compete with Hape?

- [Sylvanian Families](/demand/global-en/brands/sylvanian-families): Head-to-head: /demand/global-en/compare/hape-vs-sylvanian-families
- [Plan Toys](/demand/global-en/brands/plan-toys): Head-to-head: /demand/global-en/compare/hape-vs-plan-toys
- [Le Toy Van](/demand/global-en/brands/le-toy-van): Head-to-head: /demand/global-en/compare/hape-vs-le-toy-van
- [Melissa & Doug](/demand/global-en/brands/melissa-and-doug): Head-to-head: /demand/global-en/compare/hape-vs-melissa-and-doug
- [KidKraft](/demand/global-en/brands/kidkraft)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Hape: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/hape

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/hape. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.