---
title: "Hanes: search popularity worldwide"
description: "Hanes is an underwear brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/hanes"
publisher: "Brandwave"
---

# Hanes: search popularity worldwide

Hanes is an underwear brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Hanes
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among underwear brands**: 3.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Underwear brands | 2 | 3.8% | 135K |

- [Underwear brands](/demand/global-en/categories/underwear-brands)

## How has branded search demand for Hanes changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Hanes worldwide held steady at 135K.
- Across the 11 months ending August 2026, Hanes’ estimated Share of Search among underwear brands worldwide peaked at 3.8% in January 2026 and was lowest at 2.6% in February 2026.

## How did search popularity change for underwear brands worldwide in August 2026?

- In August 2026, Step One gained estimated Share of Search among underwear brands worldwide, from 2.5% to 3%.
- In August 2026, Calvin Klein lost estimated Share of Search among underwear brands worldwide, from 93.6% to 93.1%.
- Estimated monthly branded searches for Jockey worldwide fell 18.6% over 11 measured months, from 590 to 480 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Underwear brands | 135K | 3.8% | 2 |
| Nov 2025 | Underwear brands | 165K | 3.1% | 3 |
| Dec 2025 | Underwear brands | 165K | 3.8% | 2 |
| Jan 2026 | Underwear brands | 135K | 3.8% | 2 |
| Feb 2026 | Underwear brands | 110K | 2.6% | 2 |
| Mar 2026 | Underwear brands | 135K | 2.6% | 2 |
| Apr 2026 | Underwear brands | 135K | 3.8% | 2 |
| May 2026 | Underwear brands | 135K | 3.1% | 2 |
| Jun 2026 | Underwear brands | 135K | 3.8% | 2 |
| Jul 2026 | Underwear brands | 135K | 3.8% | 2 |
| Aug 2026 | Underwear brands | 135K | 3.8% | 2 |
| Sep 2026 | Underwear brands | — | — | — |

## How is Hanes measured?

Brandwave collects information about searches that people make online using Hanes’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “hanes”

## Which underwear brands compete with Hanes?

- [Calvin Klein](/demand/global-en/brands/calvin-klein): Head-to-head: /demand/global-en/compare/calvin-klein-vs-hanes
- [Step One](/demand/global-en/brands/step-one): Head-to-head: /demand/global-en/compare/hanes-vs-step-one
- [Bonds](/demand/global-en/brands/bonds): Head-to-head: /demand/global-en/compare/bonds-vs-hanes
- [Jockey](/demand/global-en/brands/jockey): Head-to-head: /demand/global-en/compare/hanes-vs-jockey

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Hanes: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/hanes

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/hanes. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.