---
title: "Handshake: search popularity and Share of Search worldwide"
description: "Handshake is a B2B commerce platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/handshake"
publisher: "Brandwave"
---

# Handshake: search popularity and Share of Search worldwide

Handshake is a B2B commerce platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Handshake
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among B2B commerce platforms**: 0.04%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| B2B commerce platforms | 5 | 0.04% | 90 |

- [B2B commerce platforms](/demand/global-en/categories/b2b-commerce-platforms)

## How has branded search demand for Handshake changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Handshake worldwide fell from 210 to 90.
- Across the 11 months ending August 2026, Handshake’s estimated Share of Search among B2B commerce platforms worldwide held steady, from 0.12% to 0.04%.

## How did search popularity change for B2B commerce platforms worldwide in August 2026?

- In August 2026, Faire gained estimated Share of Search among B2B commerce platforms worldwide, from 67.9% to 72.8%.
- In August 2026, Shopify Plus lost estimated Share of Search among B2B commerce platforms worldwide, from 4.5% to 2.7%.
- In August 2026, NuORDER lost estimated Share of Search among B2B commerce platforms worldwide, from 15% to 13.4%.
- In August 2026, BigCommerce lost estimated Share of Search among B2B commerce platforms worldwide, from 12.4% to 11.1%.
- Estimated monthly branded searches for Handshake worldwide fell 57.1% over 11 measured months, from 210 to 90 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | B2B commerce platforms | 210 | 0.12% | 5 |
| Nov 2025 | B2B commerce platforms | 140 | 0.09% | 5 |
| Dec 2025 | B2B commerce platforms | 210 | 0.15% | 5 |
| Jan 2026 | B2B commerce platforms | 320 | 0.18% | 5 |
| Feb 2026 | B2B commerce platforms | 320 | 0.21% | 5 |
| Mar 2026 | B2B commerce platforms | 320 | 0.19% | 5 |
| Apr 2026 | B2B commerce platforms | 320 | 0.2% | 5 |
| May 2026 | B2B commerce platforms | 210 | 0.13% | 5 |
| Jun 2026 | B2B commerce platforms | 110 | 0.06% | 5 |
| Jul 2026 | B2B commerce platforms | 110 | 0.06% | 5 |
| Aug 2026 | B2B commerce platforms | 90 | 0.04% | 5 |
| Sep 2026 | B2B commerce platforms | — | — | — |

## How is Handshake measured?

Brandwave collects information about searches that people make online using Handshake’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “handshake wholesale”

## Which B2B commerce platforms compete with Handshake?

- [Faire](/demand/global-en/brands/faire): Head-to-head: /demand/global-en/compare/faire-vs-handshake
- [NuORDER](/demand/global-en/brands/nuorder): Head-to-head: /demand/global-en/compare/handshake-vs-nuorder
- [BigCommerce](/demand/global-en/brands/bigcommerce): Head-to-head: /demand/global-en/compare/bigcommerce-vs-handshake
- [Shopify Plus](/demand/global-en/brands/shopify-plus): Head-to-head: /demand/global-en/compare/handshake-vs-shopify-plus

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Handshake: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/handshake

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/handshake. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.