---
title: "HandBrake: search popularity and Share of Search worldwide"
description: "HandBrake is an open source video converter. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/handbrake"
publisher: "Brandwave"
---

# HandBrake: search popularity and Share of Search worldwide

HandBrake is an open source video converter. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: HandBrake
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among video conversion software**: 35%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Video conversion software | 2 | 35% | 450K |

- [Video conversion software](/demand/global-en/categories/video-conversion-software)

## How has branded search demand for HandBrake changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for HandBrake worldwide held steady at 450K.
- Across the 11 months ending August 2026, HandBrake’s estimated Share of Search among video conversion software worldwide increased from 32.2% to 35%.
- Across the 11 months ending August 2026, HandBrake’s estimated Share of Search among video conversion software worldwide peaked at 39.4% in March 2026 and was lowest at 32.2% in October 2025.

## How did search popularity change for video conversion software worldwide in August 2026?

- Estimated monthly branded searches for Permute worldwide fell 34.4% over 11 measured months, from 320 to 210 in August 2026.
- Estimated monthly branded searches for Adobe Media Encoder worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026.
- Estimated monthly branded searches for Compressor worldwide fell 18.2% over 11 measured months, from 550K to 450K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Video conversion software | 450K | 32.2% | 2 |
| Nov 2025 | Video conversion software | 450K | 32.2% | 2 |
| Dec 2025 | Video conversion software | 450K | 32.3% | 2 |
| Jan 2026 | Video conversion software | 450K | 34.7% | 2 |
| Feb 2026 | Video conversion software | 450K | 36.6% | 2 |
| Mar 2026 | Video conversion software | 550K | 39.4% | 1 |
| Apr 2026 | Video conversion software | 550K | 36.9% | 2 |
| May 2026 | Video conversion software | 450K | 32.4% | 2 |
| Jun 2026 | Video conversion software | 450K | 32.4% | 2 |
| Jul 2026 | Video conversion software | 450K | 35% | 2 |
| Aug 2026 | Video conversion software | 450K | 35% | 2 |
| Sep 2026 | Video conversion software | — | — | — |

## How is HandBrake measured?

Brandwave collects information about searches that people make online using HandBrake’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “handbrake”

## Which video conversion software compete with HandBrake?

- [Compressor](/demand/global-en/brands/compressor): Head-to-head: /demand/global-en/compare/compressor-vs-handbrake
- [FFmpeg](/demand/global-en/brands/ffmpeg): Head-to-head: /demand/global-en/compare/ffmpeg-vs-handbrake
- [Adobe Media Encoder](/demand/global-en/brands/adobe-media-encoder): Head-to-head: /demand/global-en/compare/adobe-media-encoder-vs-handbrake
- [Permute](/demand/global-en/brands/permute): Head-to-head: /demand/global-en/compare/handbrake-vs-permute

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "HandBrake: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/handbrake

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/handbrake. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.