---
title: "Hammer: search popularity worldwide"
description: "Hammer makes woodworking machines. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/hammer-felder"
publisher: "Brandwave"
---

# Hammer: search popularity worldwide

Hammer makes woodworking machines. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Hammer
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among jointer planer brands**: 0.62%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Jointer planer brands | 4 | 0.62% | 2.1K |

- [Jointer planer brands](/demand/global-en/categories/jointer-planer-brands)

## Top jointer planer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hammer was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Hammer is the most recommended of the four.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Hammer | 1st | 3 of 3 | 0 of 2 | 3 of 5 |
| Grizzly | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Jet | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Craftsman | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about jointer planer brands

- Asked ChatGPT "Which jointer planer brand should I buy?": 1. Hammer, 2. Jet, 3. Grizzly
- Asked ChatGPT "What are the best jointer planer brands?": 1. Hammer, 2. Grizzly, 3. Jet
- Asked ChatGPT "What's the best jointer planer brand for woodworking shop?": 1. Hammer, 2. Jet, 3. Grizzly
- Searched Google, AI Overview "wood planer machine": 1. Grizzly
- Searched Google, AI Overview "planer jointer combo": 1. Grizzly, 2. Jet

Not named in any answer: Craftsman.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026.

## How has branded search demand for Hammer changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Hammer worldwide rose from 1.9K to 2.1K.
- Across the 12 months ending September 2026, Hammer’s share of searches among jointer planer brands worldwide held steady, from 0.66% to 0.62%.

## How did search popularity change for jointer planer brands worldwide in September 2026?

- In September 2026, Grizzly gained share of searches among jointer planer brands worldwide, from 8% to 9.7%.
- In September 2026, Craftsman lost share of searches among jointer planer brands worldwide, from 89.2% to 88.1%.
- In September 2026, Jet lost share of searches among jointer planer brands worldwide, from 2.4% to 1.6%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Jointer planer brands | 1.9K | 0.66% | 4 |
| Nov 2025 | Jointer planer brands | 2.2K | 0.77% | 4 |
| Dec 2025 | Jointer planer brands | 2.3K | 0.65% | 4 |
| Jan 2026 | Jointer planer brands | 2.3K | 0.65% | 4 |
| Feb 2026 | Jointer planer brands | 2K | 0.49% | 4 |
| Mar 2026 | Jointer planer brands | 2.2K | 0.44% | 4 |
| Apr 2026 | Jointer planer brands | 1.9K | 0.45% | 4 |
| May 2026 | Jointer planer brands | 1.9K | 0.45% | 4 |
| Jun 2026 | Jointer planer brands | 1.8K | 0.43% | 4 |
| Jul 2026 | Jointer planer brands | 1.5K | 0.37% | 4 |
| Aug 2026 | Jointer planer brands | 1.5K | 0.37% | 4 |
| Sep 2026 | Jointer planer brands | 2.1K | 0.62% | 4 |

## How are Hammer’s branded searches counted?

Brandwave collects information about searches that people make online using Hammer’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “hammer a3 31”
- “hammer jointer planer”

## Which jointer planer brands compete with Hammer?

- [Craftsman](/demand/global-en/brands/craftsman): Head-to-head: /demand/global-en/compare/craftsman-vs-hammer-felder
- [Grizzly](/demand/global-en/brands/grizzly): Head-to-head: /demand/global-en/compare/grizzly-vs-hammer-felder
- [Jet](/demand/global-en/brands/jet): Head-to-head: /demand/global-en/compare/hammer-felder-vs-jet

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Hammer: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/hammer-felder

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/hammer-felder. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.