---
title: "Hamilton Beach: search popularity worldwide"
description: "An American maker of small kitchen appliances. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/hamilton-beach"
publisher: "Brandwave"
---

# Hamilton Beach: search popularity worldwide

An American maker of small kitchen appliances. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Hamilton Beach
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among crock pot brands**: 2.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Crock pot brands | 6 | 2.6% | 74K |
| Hand mixer brands | 5 | 2.7% | 74K |
| Turkey roaster brands | 4 | 4% | 74K |
| Bread maker brands | 6 | 4.8% | 74K |
| Toaster brands | 5 | 4.8% | 74K |
| Mini chopper brands | 4 | 0.08% | 1.1K |
| Tea kettle brands | 4 | 5.4% | 74K |
| Slow cooker brands | 6 | 6.1% | 74K |
| Egg cooker brands | 3 | 16.1% | 74K |

- [Crock pot brands](/demand/global-en/categories/crock-pot-brands)
- [Hand mixer brands](/demand/global-en/categories/hand-mixer-brands)
- [Turkey roaster brands](/demand/global-en/categories/turkey-roaster-brands)
- [Bread maker brands](/demand/global-en/categories/bread-maker-brands)
- [Toaster brands](/demand/global-en/categories/toaster-brands)
- [Mini chopper brands](/demand/global-en/categories/mini-chopper-brands)
- [Tea kettle brands](/demand/global-en/categories/tea-kettle-brands)
- [Slow cooker brands](/demand/global-en/categories/slow-cooker-brands)
- [Egg cooker brands](/demand/global-en/categories/egg-cooker-brands)

## Top crock pot brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Hamilton Beach was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Hamilton Beach is the second most recommended of the six.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Crockpot | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| Hamilton Beach | 2nd | 3 of 3 | 0 of 1 | 3 of 4 |
| Cuisinart | 3rd | 3 of 3 | 0 of 1 | 3 of 4 |
| Ninja | 4th | 1 of 3 | 0 of 1 | 1 of 4 |
| KitchenAid | 5th | 1 of 3 | 0 of 1 | 1 of 4 |
| All-Clad | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about crock pot brands

- Asked ChatGPT "Which crock pot brand should I buy?": 1. Crockpot, 2. Hamilton Beach, 3. Cuisinart
- Asked ChatGPT "What are the best crock pot brands?": 1. Crockpot, 2. Hamilton Beach, 3. Cuisinart, 4. Ninja, 5. KitchenAid
- Asked ChatGPT "What's the best crock pot brand for slow cooking meals?": 1. Crockpot, 2. Hamilton Beach, 3. Cuisinart
- Searched Google, AI Overview "crock pot": 1. Crockpot

Not named in any answer: All-Clad.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026.

## How has branded search demand for Hamilton Beach changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Hamilton Beach worldwide held steady, from 75.2K to 75.1K.
- Across the 12 months ending September 2026, Hamilton Beach’s share of searches among crock pot brands worldwide peaked at 4% in July 2026 and was lowest at 1.4% in November 2025.
- Across the 12 months ending September 2026, Hamilton Beach fell from 5th to 6th among crock pot brands worldwide.
- Across the 12 months ending September 2026, Hamilton Beach’s share of searches among hand mixer brands worldwide peaked at 3.5% in July 2026 and was lowest at 1.5% in November 2025.
- Across the 12 months ending September 2026, Hamilton Beach’s share of searches among turkey roaster brands worldwide peaked at 5.6% in July 2026 and was lowest at 2.6% in November 2025.
- Across the 12 months ending September 2026, Hamilton Beach’s share of searches among bread maker brands worldwide peaked at 5.8% in July 2026 and was lowest at 3.6% in February 2026.
- Across the 12 months ending September 2026, Hamilton Beach’s share of searches among toaster brands worldwide peaked at 6.6% in July 2026 and was lowest at 3.5% in November 2025.
- Across the 12 months ending September 2026, Hamilton Beach’s share of searches among mini chopper brands worldwide held steady, from 0.06% to 0.08%.
- Across the 12 months ending September 2026, Hamilton Beach’s share of searches among tea kettle brands worldwide peaked at 7.4% in July 2026 and was lowest at 4.1% in November 2025.
- Across the 12 months ending September 2026, Hamilton Beach’s share of searches among slow cooker brands worldwide increased from 5.6% to 6.1%.
- Across the 12 months ending September 2026, Hamilton Beach’s share of searches among slow cooker brands worldwide peaked at 9.3% in July 2026 and was lowest at 4.3% in November 2025.
- Across the 12 months ending September 2026, Hamilton Beach’s share of searches among egg cooker brands worldwide increased from 15.6% to 16.1%.
- Across the 12 months ending September 2026, Hamilton Beach’s share of searches among egg cooker brands worldwide peaked at 19% in July 2026 and was lowest at 9.6% in November 2025.

## How did search popularity change for crock pot brands worldwide in September 2026?

- In September 2026, Ninja overtook Hamilton Beach to rank 5th among crock pot brands worldwide, with 3.2% of the searches.
- In September 2026, Crockpot gained share of searches among crock pot brands worldwide, from 30.3% to 38.6%.
- In September 2026, KitchenAid lost share of searches among crock pot brands worldwide, from 50.3% to 44.8%.
- In September 2026, Cuisinart lost share of searches among crock pot brands worldwide, from 10% to 7%.
- In September 2026, Hamilton Beach lost share of searches among crock pot brands worldwide, from 3.7% to 2.6%.
- In September 2026, All-Clad lost share of searches among crock pot brands worldwide, from 4.5% to 3.9%.

## How did search popularity change for hand mixer brands worldwide in September 2026?

- In September 2026, Smeg gained share of searches among hand mixer brands worldwide, from 34.6% to 37.8%.
- In September 2026, Breville gained share of searches among hand mixer brands worldwide, from 5.2% to 5.9%.
- In September 2026, Cuisinart lost share of searches among hand mixer brands worldwide, from 9.8% to 7.7%.
- In September 2026, KitchenAid lost share of searches among hand mixer brands worldwide, from 46.9% to 45.9%.
- In September 2026, Hamilton Beach lost share of searches among hand mixer brands worldwide, from 3.5% to 2.7%.
- Estimated monthly branded searches for Braun worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

## How did search popularity change for turkey roaster brands worldwide in September 2026?

- In September 2026, Le Creuset gained share of searches among turkey roaster brands worldwide, from 75.2% to 81.1%.
- In September 2026, Cuisinart lost share of searches among turkey roaster brands worldwide, from 12.4% to 8.9%.
- In September 2026, Hamilton Beach lost share of searches among turkey roaster brands worldwide, from 5.6% to 4%.
- In September 2026, All-Clad lost share of searches among turkey roaster brands worldwide, from 6.8% to 5.9%.

## How did search popularity change for bread maker brands worldwide in September 2026?

- In September 2026, Breville overtook Zojirushi to rank 3rd among bread maker brands worldwide, with 10.7% of the searches.
- In September 2026, Panasonic gained share of searches among bread maker brands worldwide, from 55.2% to 57.2%.
- In September 2026, Cuisinart lost share of searches among bread maker brands worldwide, from 15.6% to 13.8%.
- In September 2026, Zojirushi lost share of searches among bread maker brands worldwide, from 9.4% to 8.3%.
- In September 2026, Hamilton Beach lost share of searches among bread maker brands worldwide, from 5.6% to 4.8%.
- In September 2026, Sunbeam lost share of searches among bread maker brands worldwide, from 6% to 5.2%.

## How did search popularity change for toaster brands worldwide in September 2026?

- In September 2026, Breville overtook Cuisinart and Russell Hobbs to rank 2nd among toaster brands worldwide, with 10.7% of the searches.
- In September 2026, Smeg gained share of searches among toaster brands worldwide, from 56.9% to 62.2%.
- In September 2026, Cuisinart lost share of searches among toaster brands worldwide, from 14.2% to 10.7%.
- In September 2026, Hamilton Beach lost share of searches among toaster brands worldwide, from 6.4% to 4.8%.
- In September 2026, Russell Hobbs lost share of searches among toaster brands worldwide, from 9.7% to 9%.
- In September 2026, Dualit lost share of searches among toaster brands worldwide, from 2.8% to 2.2%.

## How did search popularity change for mini chopper brands worldwide in September 2026?

- In September 2026, KitchenAid gained share of searches among mini chopper brands worldwide, from 83.3% to 86.4%.
- In September 2026, Cuisinart lost share of searches among mini chopper brands worldwide, from 16.5% to 13.4%.

## How did search popularity change for tea kettle brands worldwide in September 2026?

- In September 2026, Breville overtook Cuisinart to rank 2nd among tea kettle brands worldwide, with 12.1% of the searches.
- In September 2026, Smeg gained share of searches among tea kettle brands worldwide, from 61.4% to 67.1%.
- In September 2026, Cuisinart lost share of searches among tea kettle brands worldwide, from 16.2% to 12.1%.
- In September 2026, Hamilton Beach lost share of searches among tea kettle brands worldwide, from 7.3% to 5.4%.
- In September 2026, Bodum lost share of searches among tea kettle brands worldwide, from 4% to 3%.
- Estimated monthly branded searches for ZWILLING worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

## How did search popularity change for slow cooker brands worldwide in September 2026?

- In September 2026, Breville overtook Cuisinart and Russell Hobbs to rank 2nd among slow cooker brands worldwide, with 13.7% of the searches.
- In September 2026, Crockpot gained share of searches among slow cooker brands worldwide, from 37.7% to 48.3%.
- In September 2026, Cuisinart lost share of searches among slow cooker brands worldwide, from 18.9% to 13.7%.
- In September 2026, Sunbeam lost share of searches among slow cooker brands worldwide, from 9.1% to 6.7%.
- In September 2026, Hamilton Beach lost share of searches among slow cooker brands worldwide, from 8.5% to 6.1%.
- In September 2026, Russell Hobbs lost share of searches among slow cooker brands worldwide, from 13% to 11.5%.

## How did search popularity change for egg cooker brands worldwide in September 2026?

- In September 2026, Breville gained share of searches among egg cooker brands worldwide, from 27.8% to 36%.
- In September 2026, Cuisinart lost share of searches among egg cooker brands worldwide, from 52.2% to 46.4%.
- In September 2026, Hamilton Beach lost share of searches among egg cooker brands worldwide, from 18.6% to 16.1%.
- Estimated monthly branded searches for Lakeland worldwide fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Crock pot brands | 74K | 2.2% | 5 |
| Nov 2025 | Crock pot brands | 74K | 1.4% | 5 |
| Dec 2025 | Crock pot brands | 90.5K | 1.8% | 5 |
| Jan 2026 | Crock pot brands | 74K | 2.1% | 5 |
| Feb 2026 | Crock pot brands | 60.5K | 2.3% | 5 |
| Mar 2026 | Crock pot brands | 74K | 2.7% | 5 |
| Apr 2026 | Crock pot brands | 74K | 3% | 5 |
| May 2026 | Crock pot brands | 74K | 3.2% | 5 |
| Jun 2026 | Crock pot brands | 74K | 3.4% | 5 |
| Jul 2026 | Crock pot brands | 90.5K | 4% | 5 |
| Aug 2026 | Crock pot brands | 90.5K | 3.7% | 5 |
| Sep 2026 | Crock pot brands | 74K | 2.6% | 6 |
| Oct 2025 | Hand mixer brands | 74K | 2.2% | 5 |
| Nov 2025 | Hand mixer brands | 74K | 1.5% | 5 |
| Dec 2025 | Hand mixer brands | 90.5K | 1.8% | 5 |
| Jan 2026 | Hand mixer brands | 74K | 2% | 5 |
| Feb 2026 | Hand mixer brands | 60.5K | 2.1% | 5 |
| Mar 2026 | Hand mixer brands | 74K | 2.5% | 5 |
| Apr 2026 | Hand mixer brands | 74K | 2.7% | 5 |
| May 2026 | Hand mixer brands | 74K | 2.8% | 5 |
| Jun 2026 | Hand mixer brands | 74K | 3.2% | 5 |
| Jul 2026 | Hand mixer brands | 90.5K | 3.5% | 5 |
| Aug 2026 | Hand mixer brands | 90.5K | 3.5% | 5 |
| Sep 2026 | Hand mixer brands | 74K | 2.7% | 5 |
| Oct 2025 | Turkey roaster brands | 74K | 3.9% | 4 |
| Nov 2025 | Turkey roaster brands | 74K | 2.6% | 4 |
| Dec 2025 | Turkey roaster brands | 90.5K | 3.1% | 4 |
| Jan 2026 | Turkey roaster brands | 74K | 3.7% | 4 |
| Feb 2026 | Turkey roaster brands | 60.5K | 3.8% | 4 |
| Mar 2026 | Turkey roaster brands | 74K | 4.6% | 4 |
| Apr 2026 | Turkey roaster brands | 74K | 4.7% | 4 |
| May 2026 | Turkey roaster brands | 74K | 4.6% | 4 |
| Jun 2026 | Turkey roaster brands | 74K | 4.3% | 4 |
| Jul 2026 | Turkey roaster brands | 90.5K | 5.6% | 4 |
| Aug 2026 | Turkey roaster brands | 90.5K | 5.6% | 4 |
| Sep 2026 | Turkey roaster brands | 74K | 4% | 4 |
| Oct 2025 | Bread maker brands | 74K | 4.6% | 6 |
| Nov 2025 | Bread maker brands | 74K | 3.9% | 6 |
| Dec 2025 | Bread maker brands | 90.5K | 4.5% | 6 |
| Jan 2026 | Bread maker brands | 74K | 4% | 6 |
| Feb 2026 | Bread maker brands | 60.5K | 3.6% | 6 |
| Mar 2026 | Bread maker brands | 74K | 4.6% | 6 |
| Apr 2026 | Bread maker brands | 74K | 4.3% | 6 |
| May 2026 | Bread maker brands | 74K | 4.2% | 6 |
| Jun 2026 | Bread maker brands | 74K | 4.9% | 6 |
| Jul 2026 | Bread maker brands | 90.5K | 5.8% | 5 |
| Aug 2026 | Bread maker brands | 90.5K | 5.6% | 6 |
| Sep 2026 | Bread maker brands | 74K | 4.8% | 6 |
| Oct 2025 | Toaster brands | 74K | 4.6% | 5 |
| Nov 2025 | Toaster brands | 74K | 3.5% | 5 |
| Dec 2025 | Toaster brands | 90.5K | 4.3% | 5 |
| Jan 2026 | Toaster brands | 74K | 3.9% | 5 |
| Feb 2026 | Toaster brands | 60.5K | 4% | 5 |
| Mar 2026 | Toaster brands | 74K | 4.8% | 5 |
| Apr 2026 | Toaster brands | 74K | 5.5% | 5 |
| May 2026 | Toaster brands | 74K | 5.4% | 5 |
| Jun 2026 | Toaster brands | 74K | 6.1% | 5 |
| Jul 2026 | Toaster brands | 90.5K | 6.6% | 5 |
| Aug 2026 | Toaster brands | 90.5K | 6.4% | 5 |
| Sep 2026 | Toaster brands | 74K | 4.8% | 5 |
| Oct 2025 | Mini chopper brands | 1.2K | 0.06% | 4 |
| Nov 2025 | Mini chopper brands | 1.6K | 0.05% | 4 |
| Dec 2025 | Mini chopper brands | 1.9K | 0.05% | 4 |
| Jan 2026 | Mini chopper brands | 1.9K | 0.09% | 4 |
| Feb 2026 | Mini chopper brands | 1.1K | 0.06% | 4 |
| Mar 2026 | Mini chopper brands | 1.4K | 0.08% | 4 |
| Apr 2026 | Mini chopper brands | 1.1K | 0.06% | 4 |
| May 2026 | Mini chopper brands | 980 | 0.06% | 4 |
| Jun 2026 | Mini chopper brands | 1.1K | 0.08% | 4 |
| Jul 2026 | Mini chopper brands | 1.1K | 0.08% | 4 |
| Aug 2026 | Mini chopper brands | 1.1K | 0.07% | 4 |
| Sep 2026 | Mini chopper brands | 1.1K | 0.08% | 4 |
| Oct 2025 | Tea kettle brands | 74K | 5.3% | 4 |
| Nov 2025 | Tea kettle brands | 74K | 4.1% | 5 |
| Dec 2025 | Tea kettle brands | 90.5K | 5% | 4 |
| Jan 2026 | Tea kettle brands | 74K | 4.5% | 4 |
| Feb 2026 | Tea kettle brands | 60.5K | 4.6% | 4 |
| Mar 2026 | Tea kettle brands | 74K | 5.4% | 4 |
| Apr 2026 | Tea kettle brands | 74K | 6.3% | 4 |
| May 2026 | Tea kettle brands | 74K | 6.1% | 4 |
| Jun 2026 | Tea kettle brands | 74K | 7.1% | 4 |
| Jul 2026 | Tea kettle brands | 90.5K | 7.4% | 4 |
| Aug 2026 | Tea kettle brands | 90.5K | 7.3% | 4 |
| Sep 2026 | Tea kettle brands | 74K | 5.4% | 4 |
| Oct 2025 | Slow cooker brands | 74K | 5.6% | 6 |
| Nov 2025 | Slow cooker brands | 74K | 4.3% | 6 |
| Dec 2025 | Slow cooker brands | 90.5K | 5.2% | 6 |
| Jan 2026 | Slow cooker brands | 74K | 5.2% | 6 |
| Feb 2026 | Slow cooker brands | 60.5K | 5.9% | 6 |
| Mar 2026 | Slow cooker brands | 74K | 6.8% | 6 |
| Apr 2026 | Slow cooker brands | 74K | 7.8% | 6 |
| May 2026 | Slow cooker brands | 74K | 7.6% | 6 |
| Jun 2026 | Slow cooker brands | 74K | 8.5% | 6 |
| Jul 2026 | Slow cooker brands | 90.5K | 9.3% | 5 |
| Aug 2026 | Slow cooker brands | 90.5K | 8.5% | 6 |
| Sep 2026 | Slow cooker brands | 74K | 6.1% | 6 |
| Oct 2025 | Egg cooker brands | 74K | 15.6% | 3 |
| Nov 2025 | Egg cooker brands | 74K | 9.6% | 3 |
| Dec 2025 | Egg cooker brands | 90.5K | 11.3% | 3 |
| Jan 2026 | Egg cooker brands | 74K | 11.6% | 3 |
| Feb 2026 | Egg cooker brands | 60.5K | 13.8% | 3 |
| Mar 2026 | Egg cooker brands | 74K | 14.6% | 3 |
| Apr 2026 | Egg cooker brands | 74K | 17.3% | 3 |
| May 2026 | Egg cooker brands | 74K | 16.1% | 3 |
| Jun 2026 | Egg cooker brands | 74K | 17.4% | 3 |
| Jul 2026 | Egg cooker brands | 90.5K | 19% | 3 |
| Aug 2026 | Egg cooker brands | 90.5K | 18.6% | 3 |
| Sep 2026 | Egg cooker brands | 74K | 16.1% | 3 |

## How are Hamilton Beach’s branded searches counted?

Brandwave collects information about searches that people make online using Hamilton Beach’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “hamilton beach”
- “hamilton beach chopper”
- “hamilton beach food chopper”

## Which crock pot brands compete with Hamilton Beach?

- [KitchenAid](/demand/global-en/brands/kitchenaid): Head-to-head: /demand/global-en/compare/hamilton-beach-vs-kitchenaid
- [Crockpot](/demand/global-en/brands/crockpot): Head-to-head: /demand/global-en/compare/crockpot-vs-hamilton-beach
- [Cuisinart](/demand/global-en/brands/cuisinart): Head-to-head: /demand/global-en/compare/cuisinart-vs-hamilton-beach
- [All-Clad](/demand/global-en/brands/all-clad): Head-to-head: /demand/global-en/compare/all-clad-vs-hamilton-beach
- [Ninja](/demand/global-en/brands/ninja-kitchen): Head-to-head: /demand/global-en/compare/hamilton-beach-vs-ninja-kitchen

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Hamilton Beach: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/hamilton-beach

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/hamilton-beach. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.