--- title: "How popular is Halls? Searches and AI answers worldwide" description: "Halls makes cough drops and throat lozenges. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/halls-lozenges" publisher: "Brandwave" --- # How popular is Halls? Searches and AI answers worldwide Halls makes cough drops and throat lozenges. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Halls - **Owned by**: Mondelez International - **Market**: Global - **Measured month**: Oct 2026 - **Share of Search among throat lozenge brands**: 20.4% ## Where does Halls compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Throat lozenge brands | 3 | 20.4% | 51.9K | - [Throat lozenge brands](/demand/global-en/categories/throat-lozenge-brands) ## Top throat lozenge brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Halls appeared in all five answers. Halls is the second most recommended of the four. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ricola | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Halls | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Strepsils | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Difflam | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about throat lozenge brands - Asked ChatGPT "Which throat lozenge brand should I buy?": 1. Halls, 2. Ricola, 3. Strepsils - Asked ChatGPT "What are the best throat lozenge brands?": 1. Ricola, 2. Halls - Asked ChatGPT "What's the best throat lozenge brand for a sore throat?": 1. Halls, 2. Ricola - Searched Google, AI Overview "sore throat lozenges": 1. Ricola, 2. Halls - Searched Google, AI Overview "best throat lozenge": 1. Ricola, 2. Halls Not named in any answer: Difflam. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Halls changed worldwide over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Halls worldwide fell from 62.9K to 51.9K. - Across the 12 months ending October 2026, Halls’ share of searches among throat lozenge brands worldwide decreased from 23% to 20.4%. - Across the 12 months ending October 2026, Halls’ share of searches among throat lozenge brands worldwide peaked at 33.2% in December 2025 and was lowest at 13.5% in June 2026. ## How did search popularity change for throat lozenge brands worldwide in October 2026? - In October 2026, Difflam gained share of searches among throat lozenge brands worldwide, from 32.3% to 35.6%. - In October 2026, Halls gained share of searches among throat lozenge brands worldwide, from 18.7% to 20.4%. - In October 2026, Ricola lost share of searches among throat lozenge brands worldwide, from 48% to 43.3%. - Estimated monthly branded searches for Strepsils worldwide rose 18.8% over 12 measured months, from 1.6K to 1.9K in October 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Throat lozenge brands | 62.9K | 23% | 3 | | Dec 2025 | Throat lozenge brands | 113K | 33.2% | 2 | | Jan 2026 | Throat lozenge brands | 92.9K | 30.6% | 2 | | Feb 2026 | Throat lozenge brands | 51.9K | 21.9% | 3 | | Mar 2026 | Throat lozenge brands | 42.9K | 18.7% | 3 | | Apr 2026 | Throat lozenge brands | 42.4K | 21.7% | 3 | | May 2026 | Throat lozenge brands | 42.4K | 21.7% | 3 | | Jun 2026 | Throat lozenge brands | 23.8K | 13.5% | 3 | | Jul 2026 | Throat lozenge brands | 28.7K | 15.8% | 3 | | Aug 2026 | Throat lozenge brands | 35K | 18.6% | 3 | | Sep 2026 | Throat lozenge brands | 42.9K | 18.7% | 3 | | Oct 2026 | Throat lozenge brands | 51.9K | 20.4% | 3 | ## How are Halls’ branded searches counted? Brandwave collects information about searches that people make online using Halls’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “halls cough drops” - “halls lozenges” ## Which throat lozenge brands compete with Halls? - [Ricola](/demand/global-en/brands/ricola): Head-to-head: /demand/global-en/compare/halls-lozenges-vs-ricola - [Difflam](/demand/global-en/brands/difflam): Head-to-head: /demand/global-en/compare/difflam-vs-halls-lozenges - [Strepsils](/demand/global-en/brands/strepsils): Head-to-head: /demand/global-en/compare/halls-lozenges-vs-strepsils ## Who owns Halls? Halls is owned by Mondelez International. Brandwave also tracks Oreo, Sour Patch Kids, Swedish Fish, Triscuit and Wheat Thins, owned by the same company, worldwide. - [Mondelez International](/demand/global-en/companies/mondelez-international): Owns 11 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Halls? Halls is owned by Mondelez International. Brandwave also tracks Oreo, Sour Patch Kids, Swedish Fish, Triscuit and Wheat Thins, owned by the same company, worldwide. ## Cite this page Brandwave. "How popular is Halls? Searches and AI answers worldwide". https://gobrandwave.com/demand/global-en/brands/halls-lozenges This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/halls-lozenges. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.