--- title: "Halfords: search popularity and Share of Search worldwide" description: "Halfords is motoring and cycling retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/halfords" publisher: "Brandwave" --- # Halfords: search popularity and Share of Search worldwide Halfords is motoring and cycling retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Halfords - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among auto parts retailers**: 9.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Auto parts retailers | 4 | 9.2% | 2.2M | | Car jacks | 1 | 90.1% | 2.2M | | Axle stands | 1 | 90.8% | 2.2M | - [Auto parts retailers](/demand/global-en/categories/auto-parts-retailers) - [Car jacks](/demand/global-en/categories/car-jacks) - [Axle stands](/demand/global-en/categories/axle-stands) ## How has branded search demand for Halfords changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Halfords worldwide rose from 1.8M to 2.2M. - Across the 11 months ending August 2026, Halfords’ estimated Share of Search among auto parts retailers worldwide increased from 7.5% to 9.2%. - Across the 11 months ending August 2026, Halfords’ estimated Share of Search among auto parts retailers worldwide peaked at 9.3% in November 2025 and was lowest at 7.5% in October 2025. - Across the 11 months ending August 2026, Halfords rose from 5th to 4th among auto parts retailers worldwide. - Across the 11 months ending August 2026, Halfords’ estimated Share of Search among car jacks worldwide peaked at 92.8% in January 2026 and was lowest at 83.2% in March 2026. - Across the 11 months ending August 2026, Halfords’ estimated Share of Search among axle stands worldwide peaked at 93.5% in January 2026 and was lowest at 83.8% in March 2026. ## How did search popularity change for auto parts retailers worldwide in August 2026? - In August 2026, Halfords gained estimated Share of Search among auto parts retailers worldwide, from 7.7% to 9.2%. - In August 2026, AutoZone lost estimated Share of Search among auto parts retailers worldwide, from 46.4% to 45.6%. - Estimated monthly branded searches for Repco worldwide fell 18.3% over 11 measured months, from 673K to 550K in August 2026. - Estimated monthly branded searches for Euro Car Parts worldwide fell 18% over 11 measured months, from 1.8M to 1.5M in August 2026. ## How did search popularity change for car jacks worldwide in August 2026? - In August 2026, Draper gained estimated Share of Search among car jacks worldwide, from 5.5% to 6.6%. - In August 2026, Halfords lost estimated Share of Search among car jacks worldwide, from 90.7% to 90.1%. - Clarke’s estimated Share of Search among car jacks worldwide has lost ground for 3 months in a row, from 2% to 1.3% in August 2026. - In August 2026, Trolley Jack fell from 3rd to 4th among car jacks worldwide. - Estimated monthly branded searches for Big Red worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026. - Estimated monthly branded searches for Sealey worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026. ## How did search popularity change for axle stands worldwide in August 2026? - In August 2026, Draper gained estimated Share of Search among axle stands worldwide, from 5.5% to 6.7%. - In August 2026, Halfords lost estimated Share of Search among axle stands worldwide, from 91.7% to 90.8%. - Clarke’s estimated Share of Search among axle stands worldwide has lost ground for 3 months in a row, from 2% to 1.3% in August 2026. - In August 2026, Torin rose from 5th to 4th among axle stands worldwide. - In August 2026, Sealey fell from 4th to 5th among axle stands worldwide. - Estimated monthly branded searches for Big Red worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Auto parts retailers | 1.8M | 7.5% | 5 | | Nov 2025 | Auto parts retailers | 2.2M | 9.3% | 4 | | Dec 2025 | Auto parts retailers | 1.8M | 7.9% | 4 | | Jan 2026 | Auto parts retailers | 2.2M | 9.3% | 4 | | Feb 2026 | Auto parts retailers | 1.8M | 7.9% | 4 | | Mar 2026 | Auto parts retailers | 2.2M | 8.2% | 4 | | Apr 2026 | Auto parts retailers | 2.2M | 9.2% | 4 | | May 2026 | Auto parts retailers | 2.2M | 9.2% | 4 | | Jun 2026 | Auto parts retailers | 1.8M | 7.7% | 4 | | Jul 2026 | Auto parts retailers | 1.8M | 7.7% | 4 | | Aug 2026 | Auto parts retailers | 2.2M | 9.2% | 4 | | Sep 2026 | Auto parts retailers | — | — | — | | Oct 2025 | Car jacks | 1.8M | 90.4% | 1 | | Nov 2025 | Car jacks | 2.2M | 92.8% | 1 | | Dec 2025 | Car jacks | 1.8M | 92.2% | 1 | | Jan 2026 | Car jacks | 2.2M | 92.8% | 1 | | Feb 2026 | Car jacks | 1.8M | 88.6% | 1 | | Mar 2026 | Car jacks | 2.2M | 83.2% | 1 | | Apr 2026 | Car jacks | 2.2M | 91.1% | 1 | | May 2026 | Car jacks | 2.2M | 91.4% | 1 | | Jun 2026 | Car jacks | 1.8M | 86.6% | 1 | | Jul 2026 | Car jacks | 1.8M | 90.7% | 1 | | Aug 2026 | Car jacks | 2.2M | 90.1% | 1 | | Sep 2026 | Car jacks | — | — | — | | Oct 2025 | Axle stands | 1.8M | 91.3% | 1 | | Nov 2025 | Axle stands | 2.2M | 93.5% | 1 | | Dec 2025 | Axle stands | 1.8M | 93.1% | 1 | | Jan 2026 | Axle stands | 2.2M | 93.5% | 1 | | Feb 2026 | Axle stands | 1.8M | 89.2% | 1 | | Mar 2026 | Axle stands | 2.2M | 83.8% | 1 | | Apr 2026 | Axle stands | 2.2M | 91.8% | 1 | | May 2026 | Axle stands | 2.2M | 92.1% | 1 | | Jun 2026 | Axle stands | 1.8M | 87.4% | 1 | | Jul 2026 | Axle stands | 1.8M | 91.7% | 1 | | Aug 2026 | Axle stands | 2.2M | 90.8% | 1 | | Sep 2026 | Axle stands | — | — | — | ## How is Halfords measured? Brandwave collects information about searches that people make online using Halfords’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “halfords” ## Which auto parts retailers compete with Halfords? - [AutoZone](/demand/global-en/brands/autozone): Head-to-head: /demand/global-en/compare/autozone-vs-halfords - [O'Reilly Auto Parts](/demand/global-en/brands/oreilly-auto-parts): Head-to-head: /demand/global-en/compare/halfords-vs-oreilly-auto-parts - [Advance Auto Parts](/demand/global-en/brands/advance-auto-parts): Head-to-head: /demand/global-en/compare/advance-auto-parts-vs-halfords - [Euro Car Parts](/demand/global-en/brands/euro-car-parts): Head-to-head: /demand/global-en/compare/euro-car-parts-vs-halfords - [NAPA Auto Parts](/demand/global-en/brands/napa): Head-to-head: /demand/global-en/compare/halfords-vs-napa - [Repco](/demand/global-en/brands/repco) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Halfords: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/halfords This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/halfords. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.