---
title: "Haier: search popularity and Share of Search worldwide"
description: "Haier offers washing machines and laundry appliances. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/haier"
publisher: "Brandwave"
---

# Haier: search popularity and Share of Search worldwide

Haier offers washing machines and laundry appliances. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Haier
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among laundry appliance brands**: 17.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Laundry appliance brands | 3 | 17.8% | 480K |

- [Laundry appliance brands](/demand/global-en/categories/laundry-appliance-brands)

## How has branded search demand for Haier changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Haier worldwide fell from 587K to 480K.
- Across the 11 months ending August 2026, Haier’s estimated Share of Search among laundry appliance brands worldwide decreased from 19.2% to 17.8%.
- Across the 11 months ending August 2026, Haier’s estimated Share of Search among laundry appliance brands worldwide peaked at 23.8% in December 2025 and was lowest at 17.8% in August 2026.
- Across the 11 months ending August 2026, Haier fell from 2nd to 3rd among laundry appliance brands worldwide.

## How did search popularity change for laundry appliance brands worldwide in August 2026?

- In August 2026, LG overtook Haier to rank 2nd among laundry appliance brands worldwide, at 19%.
- In August 2026, Samsung gained estimated Share of Search among laundry appliance brands worldwide, from 13.6% to 15.6%.
- In August 2026, Bosch gained estimated Share of Search among laundry appliance brands worldwide, from 6.1% to 7.6%.
- In August 2026, Whirlpool lost estimated Share of Search among laundry appliance brands worldwide, from 44.6% to 39.9%.
- In August 2026, Haier lost estimated Share of Search among laundry appliance brands worldwide, from 20.2% to 17.8%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Laundry appliance brands | 587K | 19.2% | 2 |
| Nov 2025 | Laundry appliance brands | 561K | 19.6% | 2 |
| Dec 2025 | Laundry appliance brands | 661K | 23.8% | 2 |
| Jan 2026 | Laundry appliance brands | 587K | 19.8% | 2 |
| Feb 2026 | Laundry appliance brands | 480K | 18.8% | 3 |
| Mar 2026 | Laundry appliance brands | 562K | 20.1% | 3 |
| Apr 2026 | Laundry appliance brands | 662K | 23.2% | 2 |
| May 2026 | Laundry appliance brands | 663K | 23.5% | 2 |
| Jun 2026 | Laundry appliance brands | 662K | 23.5% | 2 |
| Jul 2026 | Laundry appliance brands | 562K | 20.2% | 2 |
| Aug 2026 | Laundry appliance brands | 480K | 17.8% | 3 |
| Sep 2026 | Laundry appliance brands | — | — | — |

## How is Haier measured?

Brandwave collects information about searches that people make online using Haier’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “haier”
- “haier com”
- “haier washer”

## Which laundry appliance brands compete with Haier?

- [Whirlpool](/demand/global-en/brands/whirlpool): Head-to-head: /demand/global-en/compare/haier-vs-whirlpool
- [LG](/demand/global-en/brands/lg): Head-to-head: /demand/global-en/compare/haier-vs-lg
- [Samsung](/demand/global-en/brands/samsung): Head-to-head: /demand/global-en/compare/haier-vs-samsung
- [Bosch](/demand/global-en/brands/bosch): Head-to-head: /demand/global-en/compare/bosch-vs-haier

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Haier: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/haier

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/haier. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.