---
title: "How popular is Hacker-Pschorr? Searches and AI answers worldwide"
description: "Hacker-Pschorr is a Munich brewery in the Paulaner group. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/hacker-pschorr"
publisher: "Brandwave"
---

# How popular is Hacker-Pschorr? Searches and AI answers worldwide

Hacker-Pschorr is a Munich brewery in the Paulaner group. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Hacker-Pschorr
- **Owned by**: Paulaner Brauerei Gruppe
- **Market**: Global
- **Measured month**: Oct 2026
- **Share of Search among German beer brands**: 5.4%

## Where does Hacker-Pschorr compete?

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| German beer brands | 9 | 5.4% | 40.5K |

- [German beer brands](/demand/global-en/categories/german-beer-brands)

## Top German beer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hacker-Pschorr did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Weihenstephaner | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Paulaner | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Augustiner | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Bitburger | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| Krombacher | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Beck's | 6th | 0 of 3 | 1 of 2 | 1 of 5 |
| Ayinger | 6th | 2 of 3 | 1 of 2 | 3 of 5 |
| Erdinger | 8th | 2 of 3 | 1 of 2 | 3 of 5 |
| Warsteiner | 9th | 0 of 3 | 1 of 2 | 1 of 5 |
| Franziskaner | 9th | 1 of 3 | 0 of 2 | 1 of 5 |
| Radeberger | 11th | 0 of 3 | 1 of 2 | 1 of 5 |
| Hofbräu München | 12th | 0 of 3 | 1 of 2 | 1 of 5 |
| Rothaus | 13th | 1 of 3 | 1 of 2 | 2 of 5 |
| Spaten | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Hacker-Pschorr | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Löwenbräu | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about German beer brands

- Asked ChatGPT "Which German beer should I try?": 1. Weihenstephaner, 2. Augustiner, 3. Paulaner, 4. Bitburger
- Asked ChatGPT "What are the best German beer brands?": 1. Weihenstephaner, 2. Augustiner, 3. Paulaner, 4. Franziskaner, 5. Bitburger, 6. Krombacher, 7. Ayinger, 8. Rothaus, 9. Erdinger
- Asked ChatGPT "What's the best German wheat beer?": 1. Weihenstephaner, 2. Paulaner, 3. Ayinger, 4. Erdinger
- Searched Google, AI Overview "german beer": named none of the brands we track
- Searched Google, AI Overview "german beer brands": 1. Krombacher, 2. Beck's, 3. Bitburger, 4. Paulaner, 5. Warsteiner, 6. Radeberger, 7. Erdinger, 8. Hofbräu München, 9. Weihenstephaner, 10. Augustiner, 11. Rothaus, 12. Ayinger

Not named in any answer: Spaten, Hacker-Pschorr and Löwenbräu.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026.

## How has branded search demand for Hacker-Pschorr changed worldwide over the last 12 months?

- Across the 12 months ending October 2026, estimated monthly branded searches for Hacker-Pschorr worldwide rose from 27.1K to 40.5K.
- Across the 12 months ending October 2026, Hacker-Pschorr’s share of searches among German beer brands worldwide increased from 4.1% to 5.4%.
- Across the 12 months ending October 2026, Hacker-Pschorr’s share of searches among German beer brands worldwide peaked at 6.3% in September 2026 and was lowest at 3.6% in June 2026.
- Across the 12 months ending October 2026, Hacker-Pschorr rose from 11th to 9th among German beer brands worldwide.

## How did search popularity change for German beer brands worldwide in October 2026?

- In October 2026, Weihenstephaner overtook Hacker-Pschorr to rank 8th among German beer brands worldwide, with 6.6% of the searches.
- In October 2026, Paulaner gained share of searches among German beer brands worldwide, from 17.1% to 17.9%.
- In October 2026, Warsteiner gained share of searches among German beer brands worldwide, from 11.5% to 12%.
- In October 2026, Augustiner lost share of searches among German beer brands worldwide, from 9.4% to 8%.
- In October 2026, Spaten lost share of searches among German beer brands worldwide, from 7.7% to 6.6%.
- In October 2026, Hacker-Pschorr lost share of searches among German beer brands worldwide, from 6.3% to 5.4%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Nov 2025 | German beer brands | 27.1K | 4.1% | 11 |
| Dec 2025 | German beer brands | 27.1K | 3.9% | 11 |
| Jan 2026 | German beer brands | 22.2K | 3.7% | 11 |
| Feb 2026 | German beer brands | 22.2K | 3.9% | 11 |
| Mar 2026 | German beer brands | 27.1K | 4% | 11 |
| Apr 2026 | German beer brands | 27.1K | 3.7% | 11 |
| May 2026 | German beer brands | 33.1K | 4.2% | 11 |
| Jun 2026 | German beer brands | 27.1K | 3.6% | 11 |
| Jul 2026 | German beer brands | 33.1K | 4.4% | 11 |
| Aug 2026 | German beer brands | 33.1K | 4.4% | 11 |
| Sep 2026 | German beer brands | 49.5K | 6.3% | 7 |
| Oct 2026 | German beer brands | 40.5K | 5.4% | 9 |

## How are Hacker-Pschorr’s branded searches counted?

Brandwave collects information about searches that people make online using Hacker-Pschorr’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “hacker pschorr”

## Which German beer brands compete with Hacker-Pschorr?

- [Paulaner](/demand/global-en/brands/paulaner)
- [Warsteiner](/demand/global-en/brands/warsteiner)
- [Augustiner](/demand/global-en/brands/augustiner)
- [Radeberger](/demand/global-en/brands/radeberger)
- [Erdinger](/demand/global-en/brands/erdinger)
- [Krombacher](/demand/global-en/brands/krombacher): Head-to-head: /demand/global-en/compare/hacker-pschorr-vs-krombacher
- [Spaten](/demand/global-en/brands/spaten): Head-to-head: /demand/global-en/compare/hacker-pschorr-vs-spaten
- [Weihenstephaner](/demand/global-en/brands/weihenstephaner): Head-to-head: /demand/global-en/compare/hacker-pschorr-vs-weihenstephaner
- [Bitburger](/demand/global-en/brands/bitburger): Head-to-head: /demand/global-en/compare/bitburger-vs-hacker-pschorr
- [Franziskaner](/demand/global-en/brands/franziskaner): Head-to-head: /demand/global-en/compare/franziskaner-vs-hacker-pschorr
- [Löwenbräu](/demand/global-en/brands/lowenbrau)
- [Beck's](/demand/global-en/brands/becks)
- [Hofbräu München](/demand/global-en/brands/hofbrau)
- [Rothaus](/demand/global-en/brands/rothaus)
- [Ayinger](/demand/global-en/brands/ayinger)

## Who owns Hacker-Pschorr?

Hacker-Pschorr is owned by Paulaner Brauerei Gruppe. Brandwave also tracks Paulaner, owned by the same company, worldwide.

- [Paulaner Brauerei Gruppe](/demand/global-en/companies/paulaner-brauerei-gruppe): Owns 2 tracked brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Hacker-Pschorr?

Hacker-Pschorr is owned by Paulaner Brauerei Gruppe. Brandwave also tracks Paulaner, owned by the same company, worldwide.

## Cite this page

Brandwave. "How popular is Hacker-Pschorr? Searches and AI answers worldwide". https://gobrandwave.com/demand/global-en/brands/hacker-pschorr

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/hacker-pschorr. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
