--- title: "Haagen-Dazs: search popularity and Share of Search worldwide" description: "Haagen-Dazs is an ice cream brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/haagen-dazs" publisher: "Brandwave" --- # Haagen-Dazs: search popularity and Share of Search worldwide Haagen-Dazs is an ice cream brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Haagen-Dazs - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among ice cream brands**: 64.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Ice cream brands | 1 | 64.6% | 673K | | Sorbet brands | 1 | 71.4% | 673K | - [Ice cream brands](/demand/global-en/categories/ice-cream-brands) - [Sorbet brands](/demand/global-en/categories/sorbet-brands) ## How has branded search demand for Haagen-Dazs changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Haagen-Dazs worldwide rose from 450K to 673K. - Across the 11 months ending August 2026, Haagen-Dazs’ estimated Share of Search among ice cream brands worldwide increased from 54.9% to 64.6%. - Across the 11 months ending August 2026, Haagen-Dazs’ estimated Share of Search among ice cream brands worldwide peaked at 69% in July 2026 and was lowest at 54.9% in March 2026. - Across the 11 months ending August 2026, Haagen-Dazs’ estimated Share of Search among sorbet brands worldwide increased from 69.4% to 71.4%. - Across the 11 months ending August 2026, Haagen-Dazs’ estimated Share of Search among sorbet brands worldwide peaked at 71.4% in August 2026 and was lowest at 56.8% in May 2026. ## How did search popularity change for ice cream brands worldwide in August 2026? - In August 2026, Connoisseur gained estimated Share of Search among ice cream brands worldwide, from 30.9% to 35.3%. - In August 2026, Haagen-Dazs lost estimated Share of Search among ice cream brands worldwide, from 69% to 64.6%. - Estimated monthly branded searches for Magnum worldwide rose 28.6% over 11 measured months, from 70 to 90 in August 2026. - Estimated monthly branded searches for Ben & Jerry's worldwide rose 21.9% over 11 measured months, from 320 to 390 in August 2026. - Estimated monthly branded searches for Tip Top worldwide fell 33% over 11 measured months, from 880 to 590 in August 2026. ## How did search popularity change for sorbet brands worldwide in August 2026? - In August 2026, Del Monte overtook Solero to rank 2nd among sorbet brands worldwide, at 11.7%. - In August 2026, Haagen-Dazs gained estimated Share of Search among sorbet brands worldwide, from 69.6% to 71.4%. - In August 2026, Solero lost estimated Share of Search among sorbet brands worldwide, from 14% to 9.6%. - Estimated monthly branded searches for Asda worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Ice cream brands | 450K | 54.9% | 1 | | Nov 2025 | Ice cream brands | 450K | 54.9% | 1 | | Dec 2025 | Ice cream brands | 450K | 54.9% | 1 | | Jan 2026 | Ice cream brands | 450K | 54.9% | 1 | | Feb 2026 | Ice cream brands | 450K | 59.8% | 1 | | Mar 2026 | Ice cream brands | 450K | 54.9% | 1 | | Apr 2026 | Ice cream brands | 550K | 64.5% | 1 | | May 2026 | Ice cream brands | 550K | 59.8% | 1 | | Jun 2026 | Ice cream brands | 550K | 64.5% | 1 | | Jul 2026 | Ice cream brands | 673K | 69% | 1 | | Aug 2026 | Ice cream brands | 673K | 64.6% | 1 | | Sep 2026 | Ice cream brands | — | — | — | | Oct 2025 | Sorbet brands | 450K | 69.4% | 1 | | Nov 2025 | Sorbet brands | 450K | 68.1% | 1 | | Dec 2025 | Sorbet brands | 450K | 66.6% | 1 | | Jan 2026 | Sorbet brands | 450K | 67.4% | 1 | | Feb 2026 | Sorbet brands | 450K | 70.2% | 1 | | Mar 2026 | Sorbet brands | 450K | 65% | 1 | | Apr 2026 | Sorbet brands | 550K | 67.4% | 1 | | May 2026 | Sorbet brands | 550K | 56.8% | 1 | | Jun 2026 | Sorbet brands | 550K | 65.1% | 1 | | Jul 2026 | Sorbet brands | 673K | 69.6% | 1 | | Aug 2026 | Sorbet brands | 673K | 71.4% | 1 | | Sep 2026 | Sorbet brands | — | — | — | ## How is Haagen-Dazs measured? Brandwave collects information about searches that people make online using Haagen-Dazs’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “haagen dazs” ## Which ice cream brands compete with Haagen-Dazs? - [Connoisseur](/demand/global-en/brands/connoisseur): Head-to-head: /demand/global-en/compare/connoisseur-vs-haagen-dazs - [Tip Top](/demand/global-en/brands/tip-top): Head-to-head: /demand/global-en/compare/haagen-dazs-vs-tip-top - [Ben & Jerry's](/demand/global-en/brands/ben-and-jerrys): Head-to-head: /demand/global-en/compare/ben-and-jerrys-vs-haagen-dazs - [Magnum](/demand/global-en/brands/magnum): Head-to-head: /demand/global-en/compare/haagen-dazs-vs-magnum ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Haagen-Dazs: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/haagen-dazs This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/haagen-dazs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.