---
title: "H&M Home: search popularity and Share of Search worldwide"
description: "H&M Home is homeware retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/h-m-home"
publisher: "Brandwave"
---

# H&M Home: search popularity and Share of Search worldwide

H&M Home is homeware retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: H&M Home
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among cushion brands**: 1.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Cushion brands | 3 | 1.4% | 823K |

- [Cushion brands](/demand/global-en/categories/cushion-brands)

## How has branded search demand for H&M Home changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for H&M Home worldwide held steady at 823K.
- Across the 11 months ending August 2026, H&M Home’s estimated Share of Search among cushion brands worldwide held steady at 1.4%.

## How did search popularity change for cushion brands worldwide in August 2026?

- In August 2026, IKEA gained estimated Share of Search among cushion brands worldwide, from 91.7% to 92.9%.
- In August 2026, Zara Home lost estimated Share of Search among cushion brands worldwide, from 6.8% to 5.6%.
- Estimated monthly branded searches for Muji worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026.
- Estimated monthly branded searches for Amara worldwide rose 22% over 11 measured months, from 590 to 720 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Cushion brands | 823K | 1.4% | 3 |
| Nov 2025 | Cushion brands | 1M | 1.6% | 3 |
| Dec 2025 | Cushion brands | 823K | 1.4% | 3 |
| Jan 2026 | Cushion brands | 823K | 1.4% | 3 |
| Feb 2026 | Cushion brands | 673K | 1.4% | 3 |
| Mar 2026 | Cushion brands | 673K | 1.4% | 3 |
| Apr 2026 | Cushion brands | 673K | 1.4% | 3 |
| May 2026 | Cushion brands | 673K | 1.4% | 3 |
| Jun 2026 | Cushion brands | 550K | 1.1% | 3 |
| Jul 2026 | Cushion brands | 673K | 1.4% | 3 |
| Aug 2026 | Cushion brands | 823K | 1.4% | 3 |
| Sep 2026 | Cushion brands | — | — | — |

## How is H&M Home measured?

Brandwave collects information about searches that people make online using H&M Home’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “h&m home”

## Which cushion brands compete with H&M Home?

- [IKEA](/demand/global-en/brands/ikea): Head-to-head: /demand/global-en/compare/h-m-home-vs-ikea
- [Zara Home](/demand/global-en/brands/zara-home): Head-to-head: /demand/global-en/compare/h-m-home-vs-zara-home
- [Society6](/demand/global-en/brands/society6): Head-to-head: /demand/global-en/compare/h-m-home-vs-society6
- [Muji](/demand/global-en/brands/muji): Head-to-head: /demand/global-en/compare/h-m-home-vs-muji
- [Amara](/demand/global-en/brands/amara): Head-to-head: /demand/global-en/compare/amara-vs-h-m-home

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "H&M Home: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/h-m-home

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/h-m-home. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.