---
title: "Gusto: search popularity and Share of Search worldwide"
description: "An online payroll, benefits, and HR platform for small businesses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/gusto"
publisher: "Brandwave"
---

# Gusto: search popularity and Share of Search worldwide

An online payroll, benefits, and HR platform for small businesses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Gusto
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among HR and payroll software for small and midsize businesses**: 3.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| HR and payroll software for small and midsize businesses | 7 | 3.4% | 76.3K |

- [HR and payroll software for small and midsize businesses](/demand/global-en/categories/smb-hr-and-payroll-software)

## How has branded search demand for Gusto changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Gusto worldwide held steady, from 78.8K to 76.3K.
- Across the 11 months ending August 2026, Gusto’s estimated Share of Search among HR and payroll software for small and midsize businesses worldwide peaked at 4.8% in May 2026 and was lowest at 3.1% in December 2025.

## How did search popularity change for HR and payroll software for small and midsize businesses worldwide in August 2026?

- In August 2026, BambooHR gained estimated Share of Search among HR and payroll software for small and midsize businesses worldwide, from 10.5% to 11.1%.
- In August 2026, RUN Powered by ADP lost estimated Share of Search among HR and payroll software for small and midsize businesses worldwide, from 9.1% to 8.4%.
- Rippling’s estimated Share of Search among HR and payroll software for small and midsize businesses worldwide has gained ground for 3 months in a row, from 20.2% to 22.1% in August 2026.
- Gusto’s estimated Share of Search among HR and payroll software for small and midsize businesses worldwide has lost ground for 3 months in a row, from 4.8% to 3.4% in August 2026.
- Estimated monthly branded searches for Personio worldwide fell 18.3% over 11 measured months, from 169K to 138K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | HR and payroll software for small and midsize businesses | 78.8K | 3.1% | 7 |
| Nov 2025 | HR and payroll software for small and midsize businesses | 74.8K | 3.4% | 7 |
| Dec 2025 | HR and payroll software for small and midsize businesses | 75.7K | 3.1% | 7 |
| Jan 2026 | HR and payroll software for small and midsize businesses | 102K | 3.7% | 7 |
| Feb 2026 | HR and payroll software for small and midsize businesses | 95.3K | 4% | 7 |
| Mar 2026 | HR and payroll software for small and midsize businesses | 112K | 4.4% | 7 |
| Apr 2026 | HR and payroll software for small and midsize businesses | 103K | 4.3% | 7 |
| May 2026 | HR and payroll software for small and midsize businesses | 102K | 4.8% | 7 |
| Jun 2026 | HR and payroll software for small and midsize businesses | 97.7K | 4.1% | 7 |
| Jul 2026 | HR and payroll software for small and midsize businesses | 83.7K | 3.7% | 7 |
| Aug 2026 | HR and payroll software for small and midsize businesses | 76.3K | 3.4% | 7 |
| Sep 2026 | HR and payroll software for small and midsize businesses | — | — | — |

## How is Gusto measured?

Brandwave collects information about searches that people make online using Gusto’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “gusto accounting software”
- “gusto app”
- “gusto benefits”
- “gusto com”
- “gusto company”
- “gusto contractor”
- “gusto cost”
- “gusto embedded payroll”
- “gusto for payroll”
- “gusto for small business”
- “gusto hr”
- “gusto hr software”
- “gusto international contractors”
- “gusto online payroll”
- “gusto pay”
- “gusto paycheck”
- “gusto payment”
- “gusto payroll”
- “gusto payroll app”
- “gusto payroll company”
- “gusto payroll cost”
- “gusto payroll for small business”
- “gusto payroll pricing”
- “gusto payroll processing”
- “gusto payroll provider”
- “gusto payroll services”
- “gusto payroll software”
- “gusto payroll software for small business”
- “gusto payroll solutions”
- “gusto payroll system”
- “gusto platform”
- “gusto pricing”
- “gusto pricing payroll”
- “gusto small business payroll”
- “gusto software”
- “gusto time clock”
- “gusto time tracking”
- “gusto timetracking”
- “gusto zen payroll”
- “gusto.com”

## Which HR and payroll software for small and midsize businesses compete with Gusto?

- [Paychex](/demand/global-en/brands/paychex)
- [Rippling](/demand/global-en/brands/rippling)
- [BambooHR](/demand/global-en/brands/bamboohr): Head-to-head: /demand/global-en/compare/bamboohr-vs-gusto
- [RUN Powered by ADP](/demand/global-en/brands/adp-run): Head-to-head: /demand/global-en/compare/adp-run-vs-gusto
- [Personio](/demand/global-en/brands/personio): Head-to-head: /demand/global-en/compare/gusto-vs-personio
- [HiBob](/demand/global-en/brands/hibob): Head-to-head: /demand/global-en/compare/gusto-vs-hibob
- [Justworks](/demand/global-en/brands/justworks): Head-to-head: /demand/global-en/compare/gusto-vs-justworks

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Gusto: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/gusto

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/gusto. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.