--- title: "Gupshup: search popularity worldwide" description: "Gupshup is a conversational messaging platform for WhatsApp, SMS and other channels. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/gupshup" publisher: "Brandwave" --- # Gupshup: search popularity worldwide Gupshup is a conversational messaging platform for WhatsApp, SMS and other channels. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Gupshup - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among WhatsApp business platforms**: 22.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | WhatsApp business platforms | 3 | 22.1% | 74K | - [WhatsApp business platforms](/demand/global-en/categories/whatsapp-business-platforms) ## Top WhatsApp business platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Gupshup did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | WATI | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Respond.io | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Twilio | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | AiSensy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Gupshup | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Interakt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Gallabox | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about WhatsApp business platforms - Asked ChatGPT "Which WhatsApp business platform should I use?": 1. WATI, 2. Respond.io, 3. Twilio - Asked ChatGPT "What are the best WhatsApp Business API providers?": 1. Respond.io, 2. WATI, 3. Twilio - Asked ChatGPT "What's the best WhatsApp marketing tool for a small business?": 1. WATI, 2. Twilio - Searched Google, AI Overview "whatsapp business api": 1. Twilio - Searched Google, AI Overview "twilio whatsapp": 1. Twilio Not named in any answer: AiSensy, Gupshup, Interakt and Gallabox. Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026. ## How has branded search demand for Gupshup changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Gupshup worldwide fell from 110K to 74K. - Across the 12 months ending September 2026, Gupshup’s share of searches among WhatsApp business platforms worldwide decreased from 33.4% to 22.1%. - Across the 12 months ending September 2026, Gupshup fell from 1st to 3rd among WhatsApp business platforms worldwide. ## How did search popularity change for WhatsApp business platforms worldwide in September 2026? - In September 2026, AiSensy overtook Gupshup to rank 2nd among WhatsApp business platforms worldwide, with 22.1% of the searches. - In September 2026, WATI gained share of searches among WhatsApp business platforms worldwide, from 26% to 27.7%. - In September 2026, Interakt gained share of searches among WhatsApp business platforms worldwide, from 13.9% to 14.8%. - In September 2026, Gupshup lost share of searches among WhatsApp business platforms worldwide, from 25.5% to 22.1%. - In September 2026, Respond.io lost share of searches among WhatsApp business platforms worldwide, from 7.6% to 6.6%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | WhatsApp business platforms | 110K | 33.4% | 1 | | Nov 2025 | WhatsApp business platforms | 90.5K | 28.6% | 2 | | Dec 2025 | WhatsApp business platforms | 90.5K | 27.8% | 2 | | Jan 2026 | WhatsApp business platforms | 90.5K | 25.8% | 2 | | Feb 2026 | WhatsApp business platforms | 90.5K | 27.1% | 2 | | Mar 2026 | WhatsApp business platforms | 90.5K | 26.6% | 2 | | Apr 2026 | WhatsApp business platforms | 90.5K | 25.2% | 2 | | May 2026 | WhatsApp business platforms | 90.5K | 26.6% | 2 | | Jun 2026 | WhatsApp business platforms | 90.5K | 26.3% | 2 | | Jul 2026 | WhatsApp business platforms | 90.5K | 26.3% | 2 | | Aug 2026 | WhatsApp business platforms | 90.5K | 25.5% | 2 | | Sep 2026 | WhatsApp business platforms | 74K | 22.1% | 3 | ## How are Gupshup’s branded searches counted? Brandwave collects information about searches that people make online using Gupshup’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “gupshup” ## Which WhatsApp business platforms compete with Gupshup? - [WATI](/demand/global-en/brands/wati): Head-to-head: /demand/global-en/compare/gupshup-vs-wati - [AiSensy](/demand/global-en/brands/aisensy): Head-to-head: /demand/global-en/compare/aisensy-vs-gupshup - [Interakt](/demand/global-en/brands/interakt): Head-to-head: /demand/global-en/compare/gupshup-vs-interakt - [Respond.io](/demand/global-en/brands/respond-io): Head-to-head: /demand/global-en/compare/gupshup-vs-respond-io - [Twilio](/demand/global-en/brands/twilio): Head-to-head: /demand/global-en/compare/gupshup-vs-twilio - [Gallabox](/demand/global-en/brands/gallabox) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Gupshup: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/gupshup This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/gupshup. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.