---
title: "Gumball: search popularity worldwide"
description: "Gumball is a podcast advertising marketplace. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/gumball"
publisher: "Brandwave"
---

# Gumball: search popularity worldwide

Gumball is a podcast advertising marketplace. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Gumball
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among podcast sponsorship marketplaces**: 9.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Podcast sponsorship marketplaces | 3 | 9.4% | 50 |

- [Podcast sponsorship marketplaces](/demand/global-en/categories/podcast-sponsorship-marketplaces)

## How has branded search demand for Gumball changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Gumball worldwide fell from 110 to 50.
- Across the 12 months ending September 2026, Gumball’s estimated Share of Search among podcast sponsorship marketplaces worldwide decreased from 11% to 9.4%.
- Across the 12 months ending September 2026, Gumball’s estimated Share of Search among podcast sponsorship marketplaces worldwide peaked at 12.2% in July 2026 and was lowest at 7.3% in December 2025.

## How did search popularity change for podcast sponsorship marketplaces worldwide in September 2026?

- In September 2026, Podcorn gained estimated Share of Search among podcast sponsorship marketplaces worldwide, from 69.6% to 73.6%.
- In September 2026, AdvertiseCast lost estimated Share of Search among podcast sponsorship marketplaces worldwide, from 20.3% to 17%.
- In September 2026, Gumball lost estimated Share of Search among podcast sponsorship marketplaces worldwide, from 10.1% to 9.4%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Podcast sponsorship marketplaces | 110 | 11% | 3 |
| Nov 2025 | Podcast sponsorship marketplaces | 70 | 7.5% | 3 |
| Dec 2025 | Podcast sponsorship marketplaces | 70 | 7.3% | 3 |
| Jan 2026 | Podcast sponsorship marketplaces | 110 | 10.6% | 3 |
| Feb 2026 | Podcast sponsorship marketplaces | 110 | 10.6% | 3 |
| Mar 2026 | Podcast sponsorship marketplaces | 90 | 8.4% | 3 |
| Apr 2026 | Podcast sponsorship marketplaces | 70 | 8.4% | 3 |
| May 2026 | Podcast sponsorship marketplaces | 50 | 7.5% | 3 |
| Jun 2026 | Podcast sponsorship marketplaces | 70 | 8.8% | 3 |
| Jul 2026 | Podcast sponsorship marketplaces | 90 | 12.2% | 3 |
| Aug 2026 | Podcast sponsorship marketplaces | 70 | 10.1% | 3 |
| Sep 2026 | Podcast sponsorship marketplaces | 50 | 9.4% | 3 |

## How is Gumball measured?

Brandwave collects information about searches that people make online using Gumball’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “gumball podcast”

## Which podcast sponsorship marketplaces compete with Gumball?

- [Podcorn](/demand/global-en/brands/podcorn): Head-to-head: /demand/global-en/compare/gumball-vs-podcorn
- [AdvertiseCast](/demand/global-en/brands/advertisecast): Head-to-head: /demand/global-en/compare/advertisecast-vs-gumball

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Gumball: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/gumball

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/gumball. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.