---
title: "Gulden's: search popularity and Share of Search worldwide"
description: "Gulden's is mustard brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/guldens"
publisher: "Brandwave"
---

# Gulden's: search popularity and Share of Search worldwide

Gulden's is mustard brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Gulden's
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among mustard brands**: 0.18%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Mustard brands | 6 | 0.18% | 1.9K |

- [Mustard brands](/demand/global-en/categories/mustard-brands)

## How has branded search demand for Gulden's changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Gulden's worldwide held steady at 1.9K.
- Across the 11 months ending August 2026, Gulden's’ estimated Share of Search among mustard brands worldwide held steady at 0.18%.

## How did search popularity change for mustard brands worldwide in August 2026?

- In August 2026, Heinz gained estimated Share of Search among mustard brands worldwide, from 13.3% to 15.8%.
- In August 2026, French's lost estimated Share of Search among mustard brands worldwide, from 81.2% to 78.6%.
- Estimated monthly branded searches for Colman's worldwide rose 22.3% over 11 measured months, from 14.8K to 18.1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Mustard brands | 1.9K | 0.18% | 6 |
| Nov 2025 | Mustard brands | 1.9K | 0.18% | 6 |
| Dec 2025 | Mustard brands | 1.9K | 0.19% | 6 |
| Jan 2026 | Mustard brands | 1.9K | 0.18% | 6 |
| Feb 2026 | Mustard brands | 1.6K | 0.16% | 6 |
| Mar 2026 | Mustard brands | 2.4K | 0.23% | 6 |
| Apr 2026 | Mustard brands | 1.9K | 0.18% | 6 |
| May 2026 | Mustard brands | 1.9K | 0.18% | 6 |
| Jun 2026 | Mustard brands | 1.9K | 0.18% | 6 |
| Jul 2026 | Mustard brands | 2.4K | 0.24% | 6 |
| Aug 2026 | Mustard brands | 1.9K | 0.18% | 6 |
| Sep 2026 | Mustard brands | — | — | — |

## How is Gulden's measured?

Brandwave collects information about searches that people make online using Gulden's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “guldens mustard”

## Which mustard brands compete with Gulden's?

- [French's](/demand/global-en/brands/frenchs): Head-to-head: /demand/global-en/compare/frenchs-vs-guldens
- [Heinz](/demand/global-en/brands/heinz): Head-to-head: /demand/global-en/compare/guldens-vs-heinz
- [Grey Poupon](/demand/global-en/brands/grey-poupon): Head-to-head: /demand/global-en/compare/grey-poupon-vs-guldens
- [Colman's](/demand/global-en/brands/colmans): Head-to-head: /demand/global-en/compare/colmans-vs-guldens
- [Maille](/demand/global-en/brands/maille): Head-to-head: /demand/global-en/compare/guldens-vs-maille

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Gulden's: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/guldens

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/guldens. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.