---
title: "Guideline: search popularity and Share of Search worldwide"
description: "Guideline is a media planning platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/guideline"
publisher: "Brandwave"
---

# Guideline: search popularity and Share of Search worldwide

Guideline is a media planning platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Guideline
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among media planning platforms**: 15.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Media planning platforms | 2 | 15.9% | 1.3K |

- [Media planning platforms](/demand/global-en/categories/media-planning-platforms)

## How has branded search demand for Guideline changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Guideline worldwide fell from 1.6K to 1.3K.
- Across the 11 months ending August 2026, Guideline’s estimated Share of Search among media planning platforms worldwide decreased from 17.6% to 15.9%.
- Across the 11 months ending August 2026, Guideline’s estimated Share of Search among media planning platforms worldwide peaked at 25.2% in November 2025 and was lowest at 13.5% in June 2026.
- Across the 11 months ending August 2026, Guideline rose from 3rd to 2nd among media planning platforms worldwide.

## How did search popularity change for media planning platforms worldwide in August 2026?

- TapClicks’ estimated Share of Search among media planning platforms worldwide has lost ground for 3 months in a row, from 28.8% to 15.9% in August 2026.
- Estimated monthly branded searches for Planit worldwide rose 80% over 11 measured months, from 50 to 90 in August 2026.
- Estimated monthly branded searches for Bionic worldwide fell 35.7% over 11 measured months, from 140 to 90 in August 2026.
- Estimated monthly branded searches for Guideline worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Media planning platforms | 1.6K | 17.6% | 3 |
| Nov 2025 | Media planning platforms | 2.4K | 25.2% | 2 |
| Dec 2025 | Media planning platforms | 1.9K | 21% | 2 |
| Jan 2026 | Media planning platforms | 1.6K | 17.6% | 3 |
| Feb 2026 | Media planning platforms | 1.6K | 17.6% | 3 |
| Mar 2026 | Media planning platforms | 1.6K | 16% | 2 |
| Apr 2026 | Media planning platforms | 1.6K | 18.2% | 2 |
| May 2026 | Media planning platforms | 1.6K | 15.9% | 3 |
| Jun 2026 | Media planning platforms | 1.3K | 13.5% | 3 |
| Jul 2026 | Media planning platforms | 1.3K | 16% | 2 |
| Aug 2026 | Media planning platforms | 1.3K | 15.9% | 2 |
| Sep 2026 | Media planning platforms | — | — | — |

## How is Guideline measured?

Brandwave collects information about searches that people make online using Guideline’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “guideline media”

## Which media planning platforms compete with Guideline?

- [Mediaocean](/demand/global-en/brands/mediaocean): Head-to-head: /demand/global-en/compare/guideline-vs-mediaocean
- [TapClicks](/demand/global-en/brands/tapclicks): Head-to-head: /demand/global-en/compare/guideline-vs-tapclicks
- [Bionic](/demand/global-en/brands/bionic): Head-to-head: /demand/global-en/compare/bionic-vs-guideline
- [Planit](/demand/global-en/brands/planit): Head-to-head: /demand/global-en/compare/guideline-vs-planit

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Guideline: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/guideline

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/guideline. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.